The Black Sea Region of Turkey is located in the northern part of the country along the Black Sea coastline. It has a population of over 7.5 million people and its economy relies on agriculture, fishing, forestry and tourism. Some of the region's main tourist attractions include Trabzon, Rize, Ordu, Giresun, and Bolu, which offer natural beauty, historical sites, and traditional Black Sea cuisine and culture. However, the region faces challenges like landslides, flooding, and difficult terrain that have hindered transportation and development, though local authorities are working on solutions like reforestation and improved infrastructure.

1. PLACE MARKETING
BLACKSEA
DUDU DEMİRALAY
GÜLNUR YAĞICI

2. CONTENT
Introduction
Population
Region Economy
Sports
Tourism
Traditional Food
Traditional Clothes
Famous Instruments
Problems
Solution
Conclusion
Sources

3. What is place marketing?
• Place Marketing, also referred to as Place branding refers to
promotion of a particular place. It goes beyond the notion
that the struggle for preference is only for the products and
services. All over the world, countries, states, cities are
competing for the attention in terms of business, tourism
income etc. This has made it imperative that a place
differentiate itself from all others and promote its unique
characteristics.

5. INTRODUCTION
• The Black Sea Region is located in the northernmost
part of Turkey.
• The name comes from the sea next to it.
• It is the third largest region of our country in terms
of land area.
• Transportation is provided both by land and sea.
• It has important ports.
• It is the most rainfall area in our country. It rains
almost all seasons.
• It is very rich in forest area. Turkey is one of the four
forests.
• It has 18 cities.

6. BLACKSEA REGION IN TURKEY

7. POPULATION
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Total
Population is
7.572.465

8. REGION ECONOMY
It has economic activities in various fields:
Agriculture:Corn, tea, hazelnut, rice, sugarbeet, tobacco are the main agricultural
products.
Farming:Fishing, beekeeping, poultry and cattle breeding are common.
Forestry:Forestry is an important source of livelihood because it has large forests. There
are timber, logs, parquet and paper factories.
Mining:copper, hard coal is removed.
Industry:There are sugar, tea, iron-steel, timber and paper mills.
Tourism:The region has important tourism potential in terms of its natural beauties and
historical buildings.

9. SPORTS
• Rafting
• Trekking
• Mountaineering
• Heliski
• Jeep Safari
• Paragliding

13. TOURISM

14. BLACKSEA IN NUMBERS
• It occupies 18% of the territory of Turkey with an area of ​​122,121 km²
• There are 372 places for accomadation.
• An average of 9 million tourists a year.
• Annual tourism income is approximately 4 billion dollars.
• There are 386.606 students.
• There are 20 Universities in Blacksea region

15. TRABZON
• An average of 2 million tourists visit each year and this number is increasing
every year.
• The anchovy fish is the most important and famous food, and most dishes are
made with anchovies such as anchovy pans, anchovy rice, anchovy bread,
anchovy soup.
• Trabzon has many tourist attractions:
 Sümela Monastery,
 Uzungol,
 Haghia Sophia Museum,
 Atatürk Mansion,
 Çal Cave,
 Trabzon Castle,
 Kanuni House,
 Vaselon Monastery,
 Monastery of Girls.

16. TRABZON
UZUNGÖL (LONGLAKE) SÜMELA MANASTIRI (SÜMELA MONASTERY)

17. RİZE
• The average number of tourists per year is 1 million.
• Rize is especially famous for its tea and Rize tea is exported
to 100 countries. Germany, USA, Russia, France, Canada and
Australia are some of them.
• Tourist Destinations:
 Ayder Plateau,
 Bell Castle,
Rize Castle,
 Fırtına Stream,
 Kibble Mountain Mosque

18. RİZE
PİLEKİ CAVE AYDER YAYLASI (AYDER PLATEAU)

19. ORDU
• Ordu is famous for its black cabbage.
• The average number of tourists per year is 1 million.
• Touristic places:
Boztepe,
 Perşembe Plateau,
Yason Church,
Saray Bath,
 Gölköy Castle

20. ORDU
HAZNEDAROĞLU KONAĞI(HAZNEDAROĞLU
MANSION)
BOZTEPE

21. GİRESUN
• The annual number of tourists is approximately 1 million.
• Giresun is famous for nuts and nuts are exported to many
countries of the world. Germany, Poland, Italy, France,
Norway, USA etc.
• Tourist Destinations:
 Giresun Island,
 Giresun Castle,
 Virgin Mary Rock Temple,
 Giresun Museum

22. GİRESUN
GİRESUN BEACH GİRESUN ISLAND

23. BOLU
• The annual number of tourists is approximately half a million.
• Bolu cuisine is one of the most famous cuisines of our
country. Bolu's cooks and their meals are very famous. One
of the most famous tastes of the country is the so-called
bread crumbs.
• Tourist destinations:
 Abant Lake,
 Yedigöller,
 Akkayalar,
 Bolu Museum,
 Bolu Narven

24. BOLU
ZAFER TOWER ABANT LAKE

25. TRADITIONAL FOOD

26. MIHLAMA
AKÇAABAT KÖFTE
SARMA

27. TRADITIONAL CLOTHES

28. FAMOUS
INSTRUMENTS
Kemençe
Overalls
Drum
Clarion

29. ADVERSTISING
CAMPAIGN
• Fairs are organized in different
countries for promotional
purposes.
• Promotional videos are
broadcast on the internet under
the name of "Turkey Home Of
...»

30. PROBLEMS
• The risk of landslides and flooding is excessive as it receives too much
rainfall.
• Destruction caused by coastal road from one end of the Black Sea to
the other.
• The seaside tourism has not developed so much because it is rainy
every season.
• The fact that the areas are wooded and mountainous causes
scattered settlement and transportation problems.
• Since the fields are mountainous, everything is done with only human
power in agriculture and the risk of accidents is excessive.

31. SOLUTIONS
• The non-wood areas must be planted.
• Set in the roadside.
• Work should be started to restore the houses.
• A better urban settlement plan should be made in
accordance with the regional conditions.
• The agricultural areas in the mountainous areas should
be separated as a set and made flat.
• As sea tourism does not develop, other tourism activities
should be further developed and foregrounded.

32. CONCLUSION
• It is the most popular and most beautiful region of Turkey.
• It attracts many local and foreign tourists with its sea, historical buildings, natural
beauties, greenery, its own food and amusing sports.
• Black Sea people have their own songs, tongues, clothes and dances.
• It is one of the most important places worth visiting in Turkey.

33. SOURCES
• http://www.nenedirvikipedi.com/cografya/karadeniz-bolgesinin-nufusu-7898.html
• http://www.kgm.gov.tr/Sayfalar/KGM/SiteTr/Root/Haritalar.aspx
• https://www.turkcebilgi.com/karadeniz_b%C3%B6lgesi
• https://www.tripadvisor.com.tr/Attractions-g673665-Activities-c55-Turkish_Black_Sea_Coast.html
• http://www.bugday.org/portal/haber_detay.php?hid=1032
• https://www.lezzet.com.tr/yemek-tarifleri/turkiye-turu/karadeniz-bolgesi-yemekleri
• http://www.kostumcudilek.com/folklor-kostumleri/karadeniz-kostumu
• https://www.msxlabs.org/forum/turkiye-cografyasi/266508-karadeniz-bolgesi-turizm-
ozellikleri.html
• http://www.goturkeytourism.com/destinations-turkey/black-sea-region-of-turkey.html