The document discusses how the media product uses, develops and challenges conventions of real drama media. It analyzes several real TV shows and music videos to inspire its conventions. It uses conventions like realistic characters, minimal characters per scene, and relatable settings from "Coronation Street". It challenges conventions through a nonlinear storyline across various locations inspired by "The Scientist" music video. The film poster also uses and develops conventions from real posters like a layered main image and title placement, while challenging conventions through its dual-colored title.