An Opportunity with Jewish Food Experience
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This document promotes the Jewish Food Experience (JFE) program as a way to engage Jews in the community through food-related events and activities. It notes that food is a universal topic that people can agree on. It describes how JFE has become a successful Jewish engagement tool since 2012 by providing online recipes and event calendars, as well as offline tastings and classes. Communities can apply to be part of a 3-city JFE pilot launch program at no cost, and will receive tools, resources, and guidance to create a local version of the JFE program to engage local Jews and boost their organization.
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An Opportunity with Jewish Food Experience
- 1. obvious 100% guaranteed sure-fire no-doubt-about-it way what’s the to engage Jews in your community? ®
- 2. FOOD!It’s the one (and only) thing we can all agree on. ®
- 3. “Chefs are this generation’s rock stars and food is their rock ‘n roll” – Bono Across the nation, there’s an explosion of food blogs, cooking shows, new restaurants, and exotic recipes.
- 4. JEWISH FOOD IS EVOLVING, TOO Kosher organic farms Matzoh s’mores Ben & Jerry’s Charoset flavor Jewish celebrity chefs Za’atar ravioli falafel Red velvet macaroons
- 5. TODAY’S EATERS DEMAND OPTIONS Introducing Jewish Food Experience®...
- 6. TRADITION WITH A TWIST! Since its 2012 launch, Jewish Food Experience® (JFE) has become a proven, successful Jewish engagement tool
- 8. “I buy sustainable, GMO-free products without any artificial ingredients to protect my family and the planet.” ORGANIC ECO-WARRIOR JEWISH MOM
- 9. “I like a good schwarma, kebab, or burger.” ISRAELI-AMERICAN MEAT LOVER
- 10. “My kids love chelo with tahdig and shirazi salad.” PERSIAN JEWISH GRANDMOTHER
- 11. “Love me some old-school kreplech, kishka, and kugels, just like my ancestors ate.” YOUNG, URBAN JEWISH PROFESSIONAL
- 12. “Our mixed family enjoys the best culinary traditions from various cultures.” SOPHISTICATED MODERN INTERFAITH FAMILY
- 13. WHAT IS THE JEWISH FOOD EXPERIENCE?
- 14. • News about the Jewish food scene • Hugely popular online recipe collections • Calendar of local food events • Blogs, stories, and reviews from chefs, restaurateurs, wine experts, food critics, and travel writers JFE ONLINE
- 15. JFE OFFLINE • In-person tastings, workshops, classes, and other events • Volunteer opportunities to fight hunger
- 16. The Jewish Federation of Greater Washington invites you to reap the benefits and rewards that JFE offers. Apply today to be a part of the JFE 3-city Pilot Launch. BRING JFE TO YOUR COMMUNITY
- 17. 7 THINGS JFE CAN DO FOR YOUR COMMUNITY 1 2 3 Become relevant in the eyes of a new audience Attract new community partners Boost fundraising appeal
- 18. 54 7 Engage new leadershipAttract media attention Create new channels of dialogue Increase interest in The Federation
- 19. visitors to the website participants in local events community partnerships formed media stories and segments national corporate sponsor — Whole Foods Market 35 1 40 3,500 180,000 JFE BY THE NUMBERS
- 20. Zilch. Test drive JFE in your market this Rosh Hashana through Chanukah. JFE will provide all the tools you need to get started using food as a way to engage jewish community members in your city. You provide the human resource capital to make it a huge success. WHAT WILL IT COST?
- 21. INSTRUCTIONS AND GUIDANCE ON HOW TO USE FOOD AS A TOOL TO REACH ORGANIZATIONAL GOALS
- 22. A local version of the JFE homepage
- 24. Access to the JFE Recipe Database
- 25. ??? Access to JFE Branding Assets to create your own giveaways
- 26. Recipes & food stories you can drop into your e-communications
- 29. AND... • Opportunity to pitch food stories from your city for the national site • Access to JFE Director for consultation and training • Easy to execute food event ideas and instruction
- 30. Selections will be made by Friday, June 26 Our short questionnaire will take you no more than 5-10 minutes to fill out. Deadline: Friday, June 12 For questions call or email: Paul Entis, Executive Director 301-230-7261 paul.entis@shalomdc.org TAKE A SEAT AT OUR TABLE. Apply Today!