2. COMPANY PURPOSE
Black Monarch's mission is to satisfy our
costumers with high-quality designs and
fabrics. We also strive to inspire individuals to
seek out the greatness within themselves and
find pathways to improve the world.
3. MARKET OPPORTUNITY
The fashion industry is a
$2.5 trillion market
African-Americans
have a $1.2 trillion
dollar purchasing
power in America
70% of Generation Z
shoppers try to buy from
companies they
consider ethical.
4. SOCIAL IMPACT
At Black Monarch we run a
Student Brand Manager (SBM)
program where we work with
high school students within
Boston Public Schools and train
them on how to be social
entrepreneurs.
These students also help with
several marketing campaigns
for Black Monarch to build there
own personal brand. Together
we throw summer events to
inform other inner city youth
about how entrepreneurship
can be utilized in this era of
social media.
6. COMPETITIVE ADVANTAGE
Brand Loyalty
Black Monarch has
over 70k followers
across social media.
Superior Quality
Positive responses from
members in the community
about our clothing. Our
manufactures work with some
of the biggest urban brands in
the world.
Home Grown
Manufactured in Boston.
Also, one of the biggest
live events promotion brands
in Boston.