The document discusses the journal "At the Heart of Primary Care" and its role in educating primary care nurses. It provides concise summaries of key points from reader surveys, including that most readers treat conditions like hypertension, diabetes, and dyslipidemia weekly. It also notes that readers frequently recommend initial treatments and switches. The journal is well-regarded by its readers and copied for colleagues. It concludes by outlining opportunities for advertisers to partner with the journal on supplements, events and an education program to reach this audience.

2. At the heart of primary care today Edited by nurses for nurses in primary care Practical and evidence-based guidance to optimise patient care Bright, easy-to-read format Answers questions asked by primary care nurses The only journal specifically targeting the primary care nurses diagnosing and managing cardiovascular disease and diabetes

3. Our readers are critically important gatekeepers in primary care today Diagnose new patients Market expansion Profiling of targeted patients Achievement of QoF targets Influence and initiate new treatments Gatekeepers for new brands Change treatments Drive switching of brands Promote add-on treatments Educate patients every day Facilitate adherence/compliance Address side effects

4. Official journal UK’s largest providers of accredited training for primary care nurses in cardiovascular disease and diabetes NOW proud to be the official journal of the Cardiovascular Nurse Leaders Forum of the Primary Care Cardiovascular Society

5. Editor in Chief Jan Procter-King Primary Care Advisor for Department of Health Vascular Programme; CHD Tutor Primary Care Training Centre, Bradford; Board Member Primary Care Cardiovascular Society (PCCS); Board Member European Primary Care Cardiovascular Society (EPCCS); Board Member BHF Secondary Prevention and Rehabilitation Committee; Founder National Cardio- Vascular Nurse Leads Forum (CVNL); Founder Primary Care Nurses Network (PCNN) Distinguished editorial team Managing Editor Susan Mayor Leading medical journalist and editor. Awarded Freelance Medical Journalist of the Year by the Medical Journalists’ Association. Contributes to medical journals and newspapers, including writing weekly for the British Medical Journal and NHS, other government organisations and medical charities Editorial board: Sandra Waddingham, Yvonne Leighton, Eve Knight, Sue Baic, Michele Beevers, Lynda Blue, Bev Cox, Judith Coggles, Linda Goldie; Caroline Levie GP Advisors: Dr Chris Harris, Professor Michael Kirby, Dr Rubin Minhas

6. Regular sections Editorial Evidence in practice Disease focus Hands on Monitoring Back to basics Therapeutics review Quality matters Changing behaviour Patient advice Patient information leaflets Have you heard?

7. Clinically important areas of primary care today Hypertension Dyslipidaemia Diabetes Obesity and metabolic syndrome Heart failure Anticoagulation/Atrial fibrillation Nutrition Smoking cessation … and other need-to-know topics

8. Published 4 times a year ~ 10,000 practice care nurses who are crucial in delivering diagnoses and care Available free-of-charge to: All alumni of accredited training courses All future participants in these accredited courses Requesters with a special interest in management of respiratory diseases Circulation

9. Reader Research April 2008 Getting to the heart of primary care

10. Readership survey - April 2008 Objectives To establish: Roles and responsibilities Readership patterns Attitudes and perceptions of value of BJPCN in daily practice Responders Postal questionnaire for sample of registered readers completed in April 2008 Total sample = 616 registered readers Years in primary care nursing… <5 years 22% <15 years 34% 11-15 years 18% 6-10 years 22% n = 616

11. Our readers deliver care every day in key therapeutic areas Which conditions do you regularly treat? (> 5 patients/week) n = 616 96% 81% 78% 72% 67% Hypertension Diabetes Weight loss Dyslipidaemia Smoking cessation

12. 51% 48% 33% 34% 31% 38% 34% 31% 33% Recommending INITIAL treatment Recommending SWITCHING treatment 43% Our readers frequently choose treatment How frequently are you responsible for selecting or recommending drug for starting treatment or switching treatment? (% of responders selecting frequently/very frequently) n = 616 Smoking cessation Dyslipidaemia Weight modification Type 2 diabetes Hypertension

13. Most readers refer to BJPCN > 3 times How often do you refer to BJPCN again? n = 616 0 2 0 4 0 60 No. of times reviewed > 4 3-4 1-2 % of reviewers

14. Many articles are copied for colleagues and patients To whom do you give copies of papers in BJPCN ? Other 7% n = 616 Patients 29% GP’s in practice 17% Other nurses in practice 47% Two-thirds of readers copy articles for colleagues or patients

15. Readers value the journal (% Who agree/strongly agree) Keeps me well informed of important developments Increases my knowledge/skills Trust information provided Recommend BJPCN to colleagues n = 616 89% 85% 85% 89%

16. Some comments from our readers “ Read every issue from cover-to-cover ” “ It’s spot on ” “ … a quality read ” “ Like layout. Best journal ” “ … a wonderful journal for my needs ” “ … more of the same ” “ Thank you … so helpful in my job ” “ Very impressed ”

17. Gaining access to the practice nurses who deliver care and read BJPCN Advertising Supplements Roundtables Workshops Special reports Roadshows Education programmes

18. Supplements Unique environment to reach primary care nurses Published in full online at www.bjpcn.com Information for sponsors www.bjpcn.com

19. Roadshows, workshops and educational programmes Unique ability to identify critically important target audiences National networks of meetings delivered at local roadshows Editorial team and advisors with clear understanding of needs of primary care

20. About Primary Care Nurses Network (PCNN) Unique database of primary care nurses who have registered for educational programmes, Advisory Boards, Focus Groups and other programmes in cardiovascular disease, diabetes, metabolic disease, smoking cessation and weight loss Identification of sub-groups e.g. with particular interest in lipids

21. Nurse Education Programme Objectives Set up nationwide network of local study groups for primary care nurses Deliver accredited CHD and diabetes nurse education Provide need-to-know updates of recent developments: - Practical implications of new information presented at congresses - Evaluate critical issues in cardiovascular diseases and diabetes - Practical guidance on improved care, particularly the achievement of QoFs Deliver ongoing personal development for primary care nurses e.g. communication, presentation skills Nurses become key opinion leaders in the field

22. How a Nurse Education Programme works Nurses network study groups Steering Group Accredited education Annual update meetings Regional workshops MENTORS Network of local study groups led by a local nurse mentor Roadshow of regional workshops Educational material delivered regularly Presence at major UK congresses

23. Further Nurse Education Programme outputs Special issues of BJPCN Supplements Feature articles Reprints

24. BJPCN Online Free, unrestricted online access to all published papers at www.bjpcn.com Free email alerts to registered readers ~ 5,000 visitors/month ~ 1,000 downloads/month

25. Learn more about these opportunities Publisher Michael W Gibbs [email_address] Production Manager Helen McDonnell [email_address] Editorial Office Susan Mayor [email_address] Education Programmes Alex Greathead [email_address] Advertising and Marketing Claire Coppen [email_address]