Highlighting some of the key characteristics of distinct GENERATIONS in SA. Race, Class & Age is becoming less important. Giving you a better understanding of how to communicate internally with staff. As well as choosing marketing channels & messages that will be appropriate for the generation you are speaking to!

1. Analysis & Personality Traits Characteristics of each generation vary by region, depending on social and economic conditions.

2. Born following WW2, marked by an increase in birth rates. Redefinition of traditional values Experimental, individualism, free spirited, social cause oriented. Big Social and Political evolutions. Think Woodstock & Beatlemania! Umkhonto we Sizwe ANC launched on the 16th December 1961. 1961 Republic of South Africa Tend to think of themselves as a special generation Often Digitally they fall into the categories of Avoiders, Reluctant Adopters and Eager Adopters

3. Often criticized by Baby Boomers as ‘slackers’, ‘whiners’ and ‘the doom generation’ . Baby Busters. (drop in the birth rate following the baby boom). Savvy but amoral, more focused on Money & Success than on art. Unlike their parents who challenged leaders with an intent to replace them, Generation X tend to ignore leaders. Diverse in aspects of society such as "race, class, religion, ethnicity, and sexual orientation. Strong Individualism. Big portion of digital immigrants - individuals who was born before the existence of digital technology and adopted it to some extent later. The Rebels

4. Generation Next / Eco Boomers The Digital Age /Digital Native Characteristics of the generation vary by region, depending on social and economic conditions. Email, sms & social sharing ( belonging to a tribe). Service levels NB., awareness of health & environment. Family Values & cocooning is NB. 1994: SA 1 st universal elections (end of apartheid) 75,000,000 millennials are preparing to join the workforce. Prepare your workplace now.

5. Management Style Tips: 1) Listen to the millennial employee. They have ideas and opinions, get to know them. 2) Up for a challenge and change . Boring is bad. Winning Teams not just Individuals. 3) Multi-taskers on a scale you’ve never seen before. Multiple tasks don’t phase them – but with deadlines 4) Take advantage of your millennial employee’s computer, cell phone, and electronic literacy. 5) Capitalize on the millennial’s affinity for networking . Web job boards, interactive status reporting, 6) Provide a life-work balanced workplace. 7) Provide a fun, employee-centered workplace. 8) Provide structure. & due dates

6. 9) Provide leadership, mentoring, guidance . 10) Encourage the millennial's self-assuredness, "can-do" attitude , and positive personal self-image. 11) Take advantage of the millennial's comfort level with teams . Encourage them to join. US as a team! No more – race / class / age

7. Generation I (Internet Generation), Digital Native born completely within technology They are highly connected , many having had lifelong use of technologies - www, instant messaging, mp3, mobile phones, you tube. Internet is now increasingly carried in their pockets Described as impatient and instant minded, and tending to lack the ambition of previous generations. Superficial Extraverts - Socialising does not consist of going out to a movie Attention span is much lower .. … watevr LOL…

8. Sources: From the Web, Wikipedia & Interviews