Corporate Brand Identity Theft Exists; now more than ever due to easy search-ability online. One of the most important elements of a brand identity is the logo that evokes the emotion of a brand, company and its community. Logos are the lifeblood for Brands and are used across all media platforms from Ad Campaigns, In print, tv, web, social media, on products and give-aways. Instead of Stealing, how about being Original! Word to the Thieves: Imitation is not the sincerest form of Flattery!

1. www.thestitcheffect.com
CORPORATE ID3NTITY THEFT

2. The Stitch Effect is a full service marketing, brand and product design
company that builds brands and associated experiences for clients and their
customers.
The Stitch Effect has the ability to produce ground breaking brand
strategies, product designs and experiential marketing programs for a
diverse range of businesses to deliver tangible results on the aspirational
dream. Through our collaborative approach we want to create an emotional
experience that resonates with consumers while having sound and
sustainable business qualities.
We will identify, create and deliver new customer value in the marketplace
through innovation combined with robust process.
www.thestitcheffect.com

3. ©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.
3
Image, Identity and Logo Design define the personality, culture and
communication of a brand and company.
The value of these iconic marks are so we can represent our ideas,
feelings, emotions to others and to our community.
We all wear our logos as a symbol, where we identify and associate
ourselves to our brands, values and interests. The power and impact of an
iconic logo can be a driving force that reminds us of other images,
experiences and aspirations.
New logos can establish brands and propel them into the stratosphere.
Updating existing brands/logos can influence the values of the brand.

4. 4©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.
Corporate Identity s importance and relevance in marketplace is critical to
brand recognition and brand loyalty

5. 5©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.
Even after Investing in an identity, a company will continue to evolve
their identity to suit the times
This is a costly but a necessary effort in order to remain competitive and current

6. 6
WHAT GOES INTO THE
MARK
©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

7. ©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
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7
COLOR SHAPE
DIMENSION
AND DEPTH
THOUGHT
COMPANY
HISTORY AND
PURPOSE

8. 8
LOTS OF TIME AND
MONEY
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9. 9
In a recent trip to SE Asia,
there were several
instances where results
of years of brand building
by well recognized
brands were simply
copied
©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
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10. 10©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
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11. 11©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

12. 12©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

13. 13©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

14. 14©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

15. 15©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

16. 16©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

17. 17©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

18. 18©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

19. 19©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

20. 20©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.
IN CASE YOU MISSED IT THE FIRST TIME.
WE REPEATED THIS SLIDE.

21. YES WE REALLY SAW
THAT!!!
21©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

22. 22
Are there really rules? (YES)
Are they the same for everyone? (YES)
Does everyone follow them? (NO)
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23. IT DOES NOT END WITH
THE MARK
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24. PRODUCTS
24©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
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25. 25©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

26. 26©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

27. 27©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

28. 28©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
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29. PACKAGING
29©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
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30. 30©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
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31. 31©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
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32. 32
Nobody is even trying
It s ALL brand equity dilution
©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

33. 33
Copying existing logos is
costly to the rightful owner
of the mark, affects their
brand and message.
In this case, imitation is NOT
the sincerest form of flattery
©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

34. So what is a company to do?
Many designers/companies spend
millions to design-develop-validate-
produce-market their products and
identities
34©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.

35. If you have some thoughts on
this topic or want to plan your
product development strategy
please feel free to connect
with us at
info@thestitcheffect.com
©2018 The Stitch Effect. This document is intended only for the use of The Stitch Effect and may contain information that is privileged and confidential.
This is not to be distributed without written consent from The Stitch Effect.
www.thestitcheffect.com