Research on people's online behaviour when it comes to pop-up ads, across desktop and mobile

1. www.panelservicesafrica.co.za
.zzwww.panelservicesafrica.co.zawww.panelservicesafrica.co.za
2
Report information
PROJECT DESCRIPTION
Online behaviour evaluation.
SAMPLE n=301
FIELD WORK FROM 12. 10. 2015 TO 14. 10. 2015 (3 DAYS)

2. www.panelservicesafrica.co.za
www.panelservicesafrica.co.zawww.panelservicesafrica.co.za
4
01.
Survey report
WHICH OF THE FOLLOWING REGARDING YOUR ONLINE BEHAVIOUR DO YOU AGREE WITH:
Which of the following regarding your online behaviour do you agree with:
GLOBAL DATA FILTER (301)
64
62
52
41
25 25 24
20
0
10
20
30
40
50
60
70
80
90
100
You use your mobile more than your
laptop/desktop to browse websites
You have searched for something on your
mobile in the last week but did not buy
You have searched for something on your
laptop/desktop in the last week but did not
buy
You use your laptop/desktop more than your
mobile to browse websites
You have responded to a pop-up ad on your
Desktop/laptop
You have bought something on your
laptop/desktop in the last week
You have bought something on your mobile in
the last week
You have responded to a pop-up ad on your
mobile

3. www.panelservicesafrica.co.za
www.panelservicesafrica.co.zawww.panelservicesafrica.co.za
5
01.
Survey report
WHICH OF THE FOLLOWING REGARDING YOUR ONLINE BEHAVIOUR DO YOU AGREE WITH:
Which of the following regarding your online behaviour do you agree with:
GLOBAL DATA FILTER (301)
58
69
55
70
50
54
47
35
28
2324
26
24 23
21
19
0
10
20
30
40
50
60
70
80
90
100
m_gender(recoded) - Male m_gender(recoded) - Female
You use your mobile more than your
laptop/desktop to browse websites
You have searched for something on your
mobile in the last week but did not buy
You have searched for something on your
laptop/desktop in the last week but did not
buy
You use your laptop/desktop more than your
mobile to browse websites
You have responded to a pop-up ad on your
Desktop/laptop
You have bought something on your
laptop/desktop in the last week
You have bought something on your mobile in
the last week
You have responded to a pop-up ad on your
mobile

4. www.panelservicesafrica.co.za
www.panelservicesafrica.co.zawww.panelservicesafrica.co.za
6
01.
Survey report
WHICH OF THE FOLLOWING REGARDING YOUR ONLINE BEHAVIOUR DO YOU AGREE WITH:
Which of the following regarding your online behaviour do you agree with:
GLOBAL DATA FILTER (301)
72
68
64
23
70
63 63
37
45
55 54
63
30
40 40
77
27
24 23
27
20
33
20
33
26 27
22
13
24
20
17
13
0
10
20
30
40
50
60
70
80
90
100
Age Group II - 18-24 Age Group II - 25-34 Age Group II - 35-49 Age Group II - 50+
You use your mobile more than your
laptop/desktop to browse websites
You have searched for something on your
mobile in the last week but did not buy
You have searched for something on your
laptop/desktop in the last week but did not
buy
You use your laptop/desktop more than your
mobile to browse websites
You have responded to a pop-up ad on your
Desktop/laptop
You have bought something on your
laptop/desktop in the last week
You have bought something on your mobile in
the last week
You have responded to a pop-up ad on your
mobile

5. www.panelservicesafrica.co.za
www.panelservicesafrica.co.zawww.panelservicesafrica.co.za
7
01.
Survey report
WHICH OF THE FOLLOWING REGARDING YOUR ONLINE BEHAVIOUR DO YOU AGREE WITH:
Which of the following regarding your online behaviour do you agree with:
GLOBAL DATA FILTER (301)
67
64 64
60
77
62
64
50
69
42
52
47
41 42 42
37
25
31 31
14
23
29
34
13
21
33
24
19
13
29
23
14
0
10
20
30
40
50
60
70
80
90
100
Province II - WC Province II - KZN Province II - GP Province II - Other
You use your mobile more than your
laptop/desktop to browse websites
You have searched for something on your
mobile in the last week but did not buy
You have searched for something on your
laptop/desktop in the last week but did not
buy
You use your laptop/desktop more than your
mobile to browse websites
You have responded to a pop-up ad on your
Desktop/laptop
You have bought something on your
laptop/desktop in the last week
You have bought something on your mobile in
the last week
You have responded to a pop-up ad on your
mobile