This document provides a 2022 business plan for Gritiya that focuses on several key markets: commercial and construction, government and project solutions, SOHO and retail. It outlines target sales amounts for different product categories within each market. It also lists important customer channels for each market such as contractors, designers, system integrators and distributors. The plan proposes total solution strategies, direct customer engagement, and database acquisition to achieve sales targets. Regular channel relationship building and support is emphasized.
3. (2,000 – 10,000)
Vertical Market
Commercial &
Construction
• Office Building
• Hotel
• Industrial
• Department
store , Discount
Store
• Residential
Building
• Hospital
• Chain
Store/station
• Branch BANK
Government ,
Project & Solution
• Military
• Ministry ,
Department ,
Office
• Safe City
• Education
• Transportation
• Jail
• Plant
SOHO , RETAIL
• SOHO
• House
• Branch Office
• SME ,Small
Factory
• Small Building
• Show room
4. (2,000 – 10,000)
Commercial & Construction
Market
Commercial & Construction
• Office Building
• Hotel
• Private Hospital
• Industrial
• Department store , Discount Store
• Residential Building*
• Chain Store/Station
5. (2,000 – 10,000)
Commercial & Construction
Channels
Commercial & Construction
Channels
• Owner Team
• M&E Designer
• Consultant
• Contractor
35. 000 – 10,000)
Condo +Village
Condo
• BKK existing 1977 building (100k-3M)=100kx900=90M
•NEW 144 building 1-5M =288 M HIK 800k =115.2M
New Share 10% =11.5 M Target 30 M
BKK Existing Share = 9M
New Village from 14 Developer = 600kx153 =91.8M
10%=9 M Target 20M
Existing Village = XXXXX
Note can increase more product service by automation
37. 000 – 10,000)
HOTEL
• Luxury& upscale Hotel 3,934++(100k- 3M)=
100kx2,000=200M
•Mid market Hotel 3,715++ (100k- 3M)
100kx1,500=150M
•Budget Hotel 3,450++(50K-1M) = 50Kx1,000=50M
•Short term rental 42,820+(10K) = 10Kx15,000=150M
•Hostel xxx
Total replacement hotel market = 550M (only products)
Estimate new 3-6 star 40 (1-3M) 2x30 = 60 M
3-6 Star Share 10% =35 M +6M Target 60 M
Note can increase more product service by automation
43. (2,000 – 10,000)
Commercial & Construction
Market
Commercial & Construction
• Office Building =0 + 3M (NEW+Replacement)
• Hotel =41M
• Private Hospital =0+2M
• Industrial =12M
• Department store=0 +2M
• Discount Store =3+2M
• Residential Building* =29.5 M
• Chain Store/Station =3M
44. (2,000 – 10,000)
Key Action
•Follow up and Keep relation all contractor and Designer
•Promote Panasonic as in vender list //but may not comply//lower
product line
•Promote HIKVISION (more building products but no vender) should
work closely with and keep strong relation with HIK team and Boss to
secure project
• Educate market , combine M&E and IT To Network CCTV
• Help and support M&E Designer to design Network CCTV ,A&E
Drawing and Budget
• Close follow up to each projects , make the right strategy to win .
• Co with channels to prepare enough information , Installation ,
Commissioning to Handover the project
• Make sure that Contractor have enough After Sales Support
•May promote NEW HIK oem brand in Vender list in future
45. (2,000 – 10,000)
Sales Strategy
•Total buiding Solution
Provide Camera ,NVR,VMS,Sorage,Network,Access
control .carparking ,fire alram and other building products
by Gritiya to Contractor to increase more sales
• Direct to Major Owner
Some market Owner don’t care Design spec just a
budget concern Ex. New condo New Village so need to
regular visit and support all major developer directly
For replacement and addition camera also need to
support major owner in each market directly
This way will faster sales result because all building
completer
•Buy Contruction database
Assign each sales to follow project in each market and
analyst overall market to see How many project win/lost
and report our performance
46. (2,000 – 10,000)
Government &
Project Solution Market
Government , Project & Solution
• Education
• City surveillance
• Transportation
• Military
• Stadium
• Airport
• Jail
• Government area
47. (2,000 – 10,000)
Government , Project & Solution CHANNELS
• SI/Dealer
• Owner
Government &
Project Solution Market
53. SI Channels Group
Big SI (IT ,telecom)
• Loxley
• AMR
• Samart Telecom
• Samart Comtect
• Vsmart
• Csloxinfo
• TTNI
• AIT
• TTI
• DRC
• CU
• Yip
• Jasmine
• CAT
• TOT
• SUNTEC(Mynmar)
• ITS(Lao)
• PABX(Lao)
• BluIT(Cambodia)
• TSC 1656
• Fatima
• Professional Computer
• CVP
• Pointit
• Firsttech
Potential Dealer/ SI
• Matrosystem
• Chanwanich
• Newunion
• zigmacom
• Telepart
• ThruIP
• MTE
• GUNNEBO
• MICE
• IP integration
• Networkfarm
• Bangkok network
• Microtech System
• Ptrotection IT
• Solution one
• M&M
• Creatus
• Craturelab
• Innofe
• TST commercial
• Oxcctv
• ANA system
• Sunny digital
• ATA
• Rayoflight
• ICD
Potential Dealer
• JR Control
• Samco
• R-technology
• ISEC
• Ait Com
• Asia Traffic
• ANT
• Embress
• Expert Engineering
• GTI
• IREX
• Realtime
• KANA ASSO
• Meccomb
• P&P Telecom
• Unicomb
• Unicorn
• GM Consela
• Auvis
• Bosswell
• Nano Services
• Isac Marketing
• Hometel
• Isac Engineering
• Snoungpanit(Hatyai)
• Niyom(Chanimai)
• MINIC (Khonkaen)
Security
• Takachio
• Pointer
• SAMCO
• Sample
• Vision
• Teeya
• Diebold
• I-Security
• Mastec Fire
• BAS
• Sunmoon
• CHUBB
• PSL
• TMS
• AES
• GUS
• Guardforce
• Secom
• Pacific Tech
• Techno sign
• Sigma Com
• Bluefire
• Vision One
• Boss Plus
• Boswell
• Solan
54. Government
team
Follow up each sales
Follow up each presales
Example of BIG SI AMR.ASIA
no centralized products brands
decision
Corporate
Team
55. JAPAN
Follow up each sales
Promotion Package to each Manager
Push to technical team to support and verify our product
Propose to Top management K.Sukasom
Example of BIG SI Thai SECOM
have centralized products brands and
also separate
SI BD
East Sales Team West Sales Team
Follow up each sales Follow up BDM
56. (2,000 – 10,000)
Key Action
•Meet and regular visit all potential SI and Try to close
connection with them
•Help and support SI by answer product information
design Network CCTV ,A&E Drawing , Budget ,Draft
TOR
• Close follow up to each projects by Finding the right
SI who have real connection with customer and make
the right strategy to win .
57.
58. (2,000 – 10,000)
Sales Strategy
•One Stop service Strategy
Provide Camera ,NVR,VMS,Sorage,Network,and other
equipment by Gritiya .Customer no need to but from other
disty.
• Spec in
Spec in Using Hikvision/Panasonic by integrate with 3rd
party network equipment ,software ,and others equipment
by Gritiya in government project is not only increase sales
but also let more secure project by Gritiya products.
• Volume Plan
Meet and visit all SI/Dealer in both bkk and upcountry
to find the right SI ASAP in Safe city project Spec in by
only 1-2 models and get the project time line and plan
accumulate order to bigger volume for better Price (Ex
Cam ICT no.9 937 units in 2or 3 order lots)
59. (2,000 – 10,000)
Government &
Project Solution Market
Government , Project & Solution
• Education =3-5M
• City surveillance =93M
• Transportation =5M
• Military=0
• Airport =0 Try to push Panasonic in AOT/HIK in non-AOT
• Jail = 2-5M
• Government area =NA
• BTS Yellow&pink if no register
• MRT orange Next year
• Plant 30M project products cost =8M
• EGAT,MEA,PEA=1M
60. (2,000 – 10,000)
SOHO & Retail Market
SOHO , RETAIL
• SOHO
• House
• Branch Office
• SME , Factory
• Small Building
• Show room
66. (2,000 – 10,000)
Key Action
• Visit All Interesting dealer ASAP to find committed
Partner
• Regular Visit all Dealer in BKK and Up country by each
sale Route
• Promote Hikvision products in Higher end brand dealer
•Improve Branch to become distribution shop and may
consider more shop in south and north-east
67. (2,000 – 10,000)
Sales Strategy
•One stop Service
Supply all relate equipment and accessory
• Package Strategy
Make promotion by No. of package or number of
Camera , No Register for small users . Make enough Sales
tools , Brochure for Dealer and Resellers .
• Award or Rebate Strategy
Make Official Reward for our resellers to motivate them
• PR and Advertising
booth in many home /condo /construction event
Create YouTube Advertising, Web marketing ,SEO
,Social media
69. Team
Product Marketing Sales Technical
BIG SI
Up country Route 5
Tele sale/Sales Admin 3
BKK Dealer
BKK
North
Auto Residential
Auto Hotel/Hos
Auto Chain Store&banking
East
Commercial
CCTV/Network
/storage
Building
PR and
Marketing tool
70. Our Sales Team
Customer
Segment
Commercial
• experience to deal
with Designer
,contractor ,consults
in any products
Government
• 30 UP with Good
Connection Or know
government bidding
Industry
• Experience in
Factory sales /new
graduate ok
Residential+
Branch office
• Experience in Brach
chain are prefer
/new graduate ok
By Dealer
By Vertical Market
Commited
• Good basic
product knowlege
oe willing to
learn/New
graduate
•No of sales !
Non-Commited
• Good basic
product knowledge
or willing to
learn/New
Graduate
BIG SI
• MAN who ever
presales engineer in
BIG SI
•Good Looking lady
with sales character
or ever SI sales
/new graduate ok
Up country
•Experience in
Upcountry dealer
sales in relate
product or Good in
CCTV
•Prefer MAN
71. (2,000 – 10,000)
Working Step
•Confirm HIK Commitment
•Find more relate product and complete all sales tool
•Visited key SI ,Key Dealer in BKK and Big City, Key
owner in 4 month
•Visited key All dealer in 6 month
•Mega project
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GRITIYA PLANS
#weeks Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
EVENT XX days
Gritiya
total
Solution
X days
Gritiya +
Join
Technology
Partner
X days
Accelerate
Network
Video
Sales
X days
Thank you
partner
&Apprecia
te Night
X days
2017
-Feb 20-26 DEC
30-Jun
5-Apr
29-Apr 27-Jul
9-Jun 15-Oct
Gritiya Event and Marketing Plan
Target Market : 1. All Market 2. Commercial Market Guest : 80 Persons
Target Market : 1. Government Market 2. Transportation Market 3. Smart City Guest : 50 Persons
Target Market : All Guest : 25 Persons
Target Market : 1. Market Guest : 200 Persons
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Gritiya Event and Marketing Plan
1. Grand opening the great solution for All Market , Overview all Gritiya solution
1. Join With other complete VMS solution ( All with 100% Gritiya Compatible ) Such as ,
LPR , Face Recognition , Smart City solution ,media ,wire and wireless network 2.
Gritiya Announcement to be ready for Government Project
Gritiya
total
solution
Gritiya +
Join
Technology
Partner
Accelerate
Network
Video
Sales
Thank you
partner
&Apprecia
te Night
1. Invite all key partner to have fun and know what Gritiya
will do in the next year
The Business seminar provides information for network video professionals who want to
accelerate their sales. The course will help students become more successful in selling IP and
Gritiya products. It gives the audience an insight into the rapidly growing network video market,
the unique Gritiya offering and the 10 most compelling arguments for network video. The seminar
describes Gritiya’ business model and how Gritiya works to support you in your sales process.
Theme & Concept
Activity
74. This work is licensed under a Creative Commons Attribution
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GRITIYA PLANS
#weeks Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
EVENT XX days
Thai fan
page
SEO and
web
marketing
Promotion
set
Gritiya
VDO
Presentatio
n in Thai
Gritiya Thai
Brochure
Gritiya
Sovenir
Gritiya Roll
Up
15-Jan
15-Dec
To be completed Not started
Community, S&M Tools , Souvenir
Target Market : All Market /Quantity: - /Budget : -
Target Market : All Market /Quantity 200+ PCS /Budget : $200
Target Market : All Market /Quantity: 20 /Budget : $1200
Target Market : All Market /Quantity: 1000+ Bsc /Budget : $1200
Target Market : All Market /Quantity: - /Budget :- $1,000
Target Market : All Market /Quantity: - /Budget : $1200
75. This work is licensed under a Creative Commons Attribution
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Gritiya
Thai
Security
fan page
Promotion
set
Gritiya
VDO
Presentati
on in Thai
Gritiya
Brochure
Gritiya
Souvenir
Gritiya Roll
Up,Banner
Show all good Tips , VDO Reference , Product
Information and puch to the top list of seach
engine
For Home ,and SOHO market
Translate from all master Gritiya VDO to Thai language
Make Easy , Package Gritiya catalog
Make Roll up/banner for all Committed Partner
Polo - Shirt , Bags
2017 Community, S&M Tools , Souvenir
Theme & Concept
Activity
76. Sales /Presales
Training Workshop Schedule
Sales /Presales
Technical
Sales /Presales
Sales /Presales/Technical
Sales /Presales/Technical
Sales /Presales/Technical
Sales /Presales/Technical
Presales/Technical
Presales/Technical
Sales /Presales/Technical
PLAN
• Gritiya Products overview
• Gritiya Camera Setting workshop
• Basic Network video training
• Gritiya Demo work shop
• Basic Camera planning Design and storage
• Network video design and bandwidth management
• Gritiya Total Solution Design
• Selling Gritiya Network Video
• Access control ,fire Alarm ,PA ,IP video integrate
design
TARGET DATE
Activity
Rotate
every
month
82. Have money from Head
Exclusive LG
Have a key customer like BBL
Korea is one of strong manufacturing in CCTV products
No. of big customer still low
Sales looking customer only in Small market
LG is slow development
Sales product knowledge still low
Market continues grow up ,now total thai market is around 4,000 M and
15-20% increase each year
Security and CCTV is a world trend need to record and have evident in each
area
No of new player increase
New low cost OEM brands still grow up
Price War
SWOT
Strengths Weaknesses
opportunities Treats