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2022 Business Plan
Project Base
Non-project
Middle-end
High-end
Low-end
solution
Smart Home
Smart City/Gov
Smart Building
(2,000 – 10,000)
Vertical Market
Commercial &
Construction
• Office Building
• Hotel
• Industrial
• Department
store , Discount
Store
• Residential
Building
• Hospital
• Chain
Store/station
• Branch BANK
Government ,
Project & Solution
• Military
• Ministry ,
Department ,
Office
• Safe City
• Education
• Transportation
• Jail
• Plant
SOHO , RETAIL
• SOHO
• House
• Branch Office
• SME ,Small
Factory
• Small Building
• Show room
(2,000 – 10,000)
Commercial & Construction
Market
Commercial & Construction
• Office Building
• Hotel
• Private Hospital
• Industrial
• Department store , Discount Store
• Residential Building*
• Chain Store/Station
(2,000 – 10,000)
Commercial & Construction
Channels
Commercial & Construction
Channels
• Owner Team
• M&E Designer
• Consultant
• Contractor
Security & Building Solutions
Parking System
Automated / Manual /
Mini
RFID Card
Long Range
Reader
920
MHz
2.4
GHz
Bluet
ooth
Automatic System
Automatic Payment
Parking System
Automatic Ticket
Dispenser
Under Vehicle
Scanner (UVS)
Access Control&Digital
Door lock
Security
Speed Gate
Car Counting
& Display
Parking-lots inquiry
device
Indoor Parking-lots Guidance
Screen
Parking Guidance
Camera
Parking Guidance
Terminal
The Parking
Turnstile
Temperature,Metal
Detection
POS
Visitor Management
System
Generator, Fire
Pump, Fire Alarm
การลงทุนจะกลับมาเร่งขึ้นในปี
2565 โดยเฉพาะโรงไฟฟ้าพลังงานแสงอาทิตย์
ติดตั้งบนหลังคาภาคเนื่องจากเป็นกลุ่มเป้าหมาย
ที่ภาครัฐจะทยอยเปิดรับซื้อไฟฟ้าในปี 2565-
2567 อีกทั้งเป็นกลุ่มที่มีศักยภาพการแข่งขันทั้ง
ด ้านต ้นทุนและแหล่งวัตถุดิบ
Solar cell
EV Charger
Mega Project
65 PAGE 1
65 PAGE 2
65 PAGE 3
65 PAGE 4
65 PAGE 5
65 PAGE 6
Follow up All Major developer
Gritiya
Developer
Gritiya Residential Distribution Model
Automation
Dedicate
Sales
Dealer
Better
con
Dealer
Up
country
No branch
Juristic
Contractor
000 – 10,000)
Condo +Village
Condo
• BKK existing 1977 building (100k-3M)=100kx900=90M
•NEW 144 building 1-5M =288 M HIK 800k =115.2M
New Share 10% =11.5 M Target 30 M
BKK Existing Share = 9M
New Village from 14 Developer = 600kx153 =91.8M
10%=9 M Target 20M
Existing Village = XXXXX
Note can increase more product service by automation
000 – 10,000)
HOTEL
000 – 10,000)
HOTEL
• Luxury& upscale Hotel 3,934++(100k- 3M)=
100kx2,000=200M
•Mid market Hotel 3,715++ (100k- 3M)
100kx1,500=150M
•Budget Hotel 3,450++(50K-1M) = 50Kx1,000=50M
•Short term rental 42,820+(10K) = 10Kx15,000=150M
•Hostel xxx
Total replacement hotel market = 550M (only products)
Estimate new 3-6 star 40 (1-3M) 2x30 = 60 M
3-6 Star Share 10% =35 M +6M Target 60 M
Note can increase more product service by automation
000 – 10,000)
Private HOSPITAL
000 – 10,000)
Factory
Chain Store
Construction Database
Commercial Channels Group
Designer
• ATT
• AMJ
• Aurecon
• EEC
• GEO Design
• Interpac
• Plam EN
• Palmer & Tumer
• Pro-EN Tech
• SNB
• Uthai Consult
• WAP LC
• March
• ISC
• Project Asia
• Jones Lang Lasalle
• FCE SEVEN
• Pass En
• Epsilon
• Roge Consult
• A49/ME49
• Meinhardt
• MITR
• CEL Engineer
Contractor
• 139 Engineering
• BANIA
• BEWCON
• Ch.KArnchang
• Demco
• EMC
• Focus
• Gentrade
• JL Engineering
• Nawarat
• REPCO
• Stecon
• SBANG
• Unique
• Vorapradit
• Vintage
• Woranitat
• Amp tech
• BKP
• Sea Light
• Allegro
• DSJ
• NWR
• CNT
• Seafco
Commercial Construction
• Amptech
• BKP
• Sea Light
• CM Build
• Green
• Kurihara
• KC Power
• Pas409
• PSL
• PLC
• Quesco
• QTC
• Qsec
• SPE
• Samcon
• Trien- Solution
• Thai Obayashi
• Thai Ki Sha
• Telstar
• Civil engineering
• Sytec
• Italianthai
• Pre-buit
• Powerline
• 7 Makara
(2,000 – 10,000)
Commercial & Construction
Market
Commercial & Construction
• Office Building =0 + 3M (NEW+Replacement)
• Hotel =41M
• Private Hospital =0+2M
• Industrial =12M
• Department store=0 +2M
• Discount Store =3+2M
• Residential Building* =29.5 M
• Chain Store/Station =3M
(2,000 – 10,000)
Key Action
•Follow up and Keep relation all contractor and Designer
•Promote Panasonic as in vender list //but may not comply//lower
product line
•Promote HIKVISION (more building products but no vender) should
work closely with and keep strong relation with HIK team and Boss to
secure project
• Educate market , combine M&E and IT To Network CCTV
• Help and support M&E Designer to design Network CCTV ,A&E
Drawing and Budget
• Close follow up to each projects , make the right strategy to win .
• Co with channels to prepare enough information , Installation ,
Commissioning to Handover the project
• Make sure that Contractor have enough After Sales Support
•May promote NEW HIK oem brand in Vender list in future
(2,000 – 10,000)
Sales Strategy
•Total buiding Solution
Provide Camera ,NVR,VMS,Sorage,Network,Access
control .carparking ,fire alram and other building products
by Gritiya to Contractor to increase more sales
• Direct to Major Owner
Some market Owner don’t care Design spec just a
budget concern Ex. New condo New Village so need to
regular visit and support all major developer directly
For replacement and addition camera also need to
support major owner in each market directly
This way will faster sales result because all building
completer
•Buy Contruction database
Assign each sales to follow project in each market and
analyst overall market to see How many project win/lost
and report our performance
(2,000 – 10,000)
Government &
Project Solution Market
Government , Project & Solution
• Education
• City surveillance
• Transportation
• Military
• Stadium
• Airport
• Jail
• Government area
(2,000 – 10,000)
Government , Project & Solution CHANNELS
• SI/Dealer
• Owner
Government &
Project Solution Market
(2,000 – 10,000)
Transportation
•Motorway chonburi Korat HIKcost =60
•Motorway Nongkai Korat HIKcost =150
•Motorway Bangyai-karn HIKcost =30
•Motorway Hatyai-Malay HIKcost =10
•Motorway Bangkhuntien-Banpeaw HIKcost =5
•Motorway Nakornpaton-cham HIKcost =50
•Expressway rangsit-bangpain HIKcost=3
•Replacement BMCL ,Tollway ,Expressway ,DOH,DRR
Total HIKVISION sales(% share) =5 MB
(Replacement+DRR)
(2,000 – 10,000)
Smart CITY/Safe CITY(no BKK)
•Provincial Administrative 75 x80(50-300 MB) =6000MB
win 600 HIKcost =60
•Provincial Municipality 75x10 (5-50 MB) =760MB win
75 HIKcost =7.5
•District Municipality 2247x3(3-50MB) =6741MB win
674 HIKcost 67
•District Administrative 5300(1-15MB) =5300MB
win530 HIKcost 53
Total HIKVISION sales(10% share) =187.5 MB
(5% share)=93.7 MB
Gritiya
Government
Gritiya Government Distribution Model
SI/Dealer/Upcoutry
dealer
Keep relation
SI Channels Group
Big SI (IT ,telecom)
• Loxley
• AMR
• Samart Telecom
• Samart Comtect
• Vsmart
• Csloxinfo
• TTNI
• AIT
• TTI
• DRC
• CU
• Yip
• Jasmine
• CAT
• TOT
• SUNTEC(Mynmar)
• ITS(Lao)
• PABX(Lao)
• BluIT(Cambodia)
• TSC 1656
• Fatima
• Professional Computer
• CVP
• Pointit
• Firsttech
Potential Dealer/ SI
• Matrosystem
• Chanwanich
• Newunion
• zigmacom
• Telepart
• ThruIP
• MTE
• GUNNEBO
• MICE
• IP integration
• Networkfarm
• Bangkok network
• Microtech System
• Ptrotection IT
• Solution one
• M&M
• Creatus
• Craturelab
• Innofe
• TST commercial
• Oxcctv
• ANA system
• Sunny digital
• ATA
• Rayoflight
• ICD
Potential Dealer
• JR Control
• Samco
• R-technology
• ISEC
• Ait Com
• Asia Traffic
• ANT
• Embress
• Expert Engineering
• GTI
• IREX
• Realtime
• KANA ASSO
• Meccomb
• P&P Telecom
• Unicomb
• Unicorn
• GM Consela
• Auvis
• Bosswell
• Nano Services
• Isac Marketing
• Hometel
• Isac Engineering
• Snoungpanit(Hatyai)
• Niyom(Chanimai)
• MINIC (Khonkaen)
Security
• Takachio
• Pointer
• SAMCO
• Sample
• Vision
• Teeya
• Diebold
• I-Security
• Mastec Fire
• BAS
• Sunmoon
• CHUBB
• PSL
• TMS
• AES
• GUS
• Guardforce
• Secom
• Pacific Tech
• Techno sign
• Sigma Com
• Bluefire
• Vision One
• Boss Plus
• Boswell
• Solan
Government
team
Follow up each sales
Follow up each presales
Example of BIG SI AMR.ASIA
no centralized products brands
decision
Corporate
Team
JAPAN
Follow up each sales
Promotion Package to each Manager
Push to technical team to support and verify our product
Propose to Top management K.Sukasom
Example of BIG SI Thai SECOM
have centralized products brands and
also separate
SI BD
East Sales Team West Sales Team
Follow up each sales Follow up BDM
(2,000 – 10,000)
Key Action
•Meet and regular visit all potential SI and Try to close
connection with them
•Help and support SI by answer product information
design Network CCTV ,A&E Drawing , Budget ,Draft
TOR
• Close follow up to each projects by Finding the right
SI who have real connection with customer and make
the right strategy to win .
(2,000 – 10,000)
Sales Strategy
•One Stop service Strategy
Provide Camera ,NVR,VMS,Sorage,Network,and other
equipment by Gritiya .Customer no need to but from other
disty.
• Spec in
Spec in Using Hikvision/Panasonic by integrate with 3rd
party network equipment ,software ,and others equipment
by Gritiya in government project is not only increase sales
but also let more secure project by Gritiya products.
• Volume Plan
Meet and visit all SI/Dealer in both bkk and upcountry
to find the right SI ASAP in Safe city project Spec in by
only 1-2 models and get the project time line and plan
accumulate order to bigger volume for better Price (Ex
Cam ICT no.9 937 units in 2or 3 order lots)
(2,000 – 10,000)
Government &
Project Solution Market
Government , Project & Solution
• Education =3-5M
• City surveillance =93M
• Transportation =5M
• Military=0
• Airport =0 Try to push Panasonic in AOT/HIK in non-AOT
• Jail = 2-5M
• Government area =NA
• BTS Yellow&pink if no register
• MRT orange Next year
• Plant 30M project products cost =8M
• EGAT,MEA,PEA=1M
(2,000 – 10,000)
SOHO & Retail Market
SOHO , RETAIL
• SOHO
• House
• Branch Office
• SME , Factory
• Small Building
• Show room
(2,000 – 10,000)
SOHO & Retail Channels
SOHO , RETAIL CHANNELS
• Master/Dealer
(BKK,North,East,South,North-East)
• Trader
• Small CCTV shop
• Installer
• Owner
Channels Group
Distributor
• AV value
• PTD
• Natsu
• PC telecom
• JES
• CTC CCTV
• T-sign
• Genconnect
• Comtelsat(Pattaya)
• Comexpress
• Bacom
• Dron
KONKEAN
•Pranakorntech
•Cmajor
•KonkeanCCTV
•Minic
•Subpreecha
•Pscommunication
•Spthai
•Ppsmartvision
•CCTVkonkean
•Billionaire securitech
•Metronet
•Kdcybergroup
Chonburi
• Muangchonit
• Tengnuangcctv
• Paktawanokcctv
• Smathomecctv
• Pakinsat
• Teecctv
• Chaisat
• Smart security and engineering
• Newvision security
• Central it
• Tsmat cctv
• Mp cctv
Upcountry Channels Group
Chaingmai
• CM-CCTV
• WORK CCTV
• TOPVIEW
• IT GROUP Network
• Chaimgmai ICON
• B&J solution
• PT SAT
• Thai Digital
• ATOM technology
• Easy CompIT
• Yourhome security
• Nort securenet solution
KORAT
• TAIFAH
• JEERA5
• KORAT CCTV
• ONWEB
• PKCCTV
• PAKChong CCTV
• The biG system
• Chunchom
• CCTV30kaanya
• Vimtech
• Comnetwork
• TOP tech
HAT YAI
• MEEsystem
• ICON IT
• BIG2
• Atech
• Welt system
• Good well
• Hatyai service
• HD cabletech
• KP smart tech
• Weii sute CCTV
• AEC prosecure
• STP COMMU
Upcountry Channels Group
Rayong
• Frigate
• JANKIT
• P&K
• Rayong CCTV
• Kpro
• PRY SAT
• WeerachaiSAT
• MK SMART home
• JAEJEABCCTV
• Protron Security
• Progress digital
• BENthai ELCC
• ITECH technolog
• Aotu security
• Boonrit
• Plus technology
• NASA electric
• Amata team
• TK SAT
• Modernpro
• Maple
• Rayong Focus
• SC Rayong
Udorn
• SCK Supply
• Hitech CCTV center
• IS trading
• UdornCCTV
• Subpreecha
• Fahsat
• HomeWiscon
• SmaileIT
• Kumpawapee CCTV
• West
• UDCCTV168
• CMAJOR
• Norrungeuang
• MVCOM
• Rdssp
• Tookdee service
• Prosecure Udorn by Kph
• KingAirdee
• Pongsatornsat
• CCTVshopnongkonkwang
• SP
• KDCybergroup
• Green Smarttech
• BOYCCTV
• PENCCTV
• SAKORNcomputer
PHUKET
• Phuketgroup
• Piramid
• EC service
• Katakaroncctv
• SITtelecom
• Wesureservice
• Hightengineer
• CS
• ASIA security
• Appletech
• TeenCCTV
• PC service center
• SK Telecom
• Group securitysyste,
• SuanplalmCCTV
• Comservice PK
• CAT
• Homeguard
• Panakorntech
• IT supper sarasin
• Mercury Integration
• Rabit IT solution
Up country sales
North-east-BKK
South-BKK
Central west-BKK
East-Rayong
North-Lumpoon
(2,000 – 10,000)
Key Action
• Visit All Interesting dealer ASAP to find committed
Partner
• Regular Visit all Dealer in BKK and Up country by each
sale Route
• Promote Hikvision products in Higher end brand dealer
•Improve Branch to become distribution shop and may
consider more shop in south and north-east
(2,000 – 10,000)
Sales Strategy
•One stop Service
Supply all relate equipment and accessory
• Package Strategy
Make promotion by No. of package or number of
Camera , No Register for small users . Make enough Sales
tools , Brochure for Dealer and Resellers .
• Award or Rebate Strategy
Make Official Reward for our resellers to motivate them
• PR and Advertising
booth in many home /condo /construction event
Create YouTube Advertising, Web marketing ,SEO
,Social media
Gritiya
Installer(พี่ช่าง)
Gritiya Distribution Model
Gold
2
Silver
3
Bronze
10
Branch
3
Sales Route
5 person
To
Local dealer
10M/Y 5M/Y 2M/Y 3M/Y 10M/Y-G=5M
20M/Y 15M/Y 20M/Y 9M/Y 25M/Y
End User
TOTAL=95M/Y
No Commit=40M
Team
Product Marketing Sales Technical
BIG SI
Up country Route 5
Tele sale/Sales Admin 3
BKK Dealer
BKK
North
Auto Residential
Auto Hotel/Hos
Auto Chain Store&banking
East
Commercial
CCTV/Network
/storage
Building
PR and
Marketing tool
Our Sales Team
Customer
Segment
Commercial
• experience to deal
with Designer
,contractor ,consults
in any products
Government
• 30 UP with Good
Connection Or know
government bidding
Industry
• Experience in
Factory sales /new
graduate ok
Residential+
Branch office
• Experience in Brach
chain are prefer
/new graduate ok
By Dealer
By Vertical Market
Commited
• Good basic
product knowlege
oe willing to
learn/New
graduate
•No of sales !
Non-Commited
• Good basic
product knowledge
or willing to
learn/New
Graduate
BIG SI
• MAN who ever
presales engineer in
BIG SI
•Good Looking lady
with sales character
or ever SI sales
/new graduate ok
Up country
•Experience in
Upcountry dealer
sales in relate
product or Good in
CCTV
•Prefer MAN
(2,000 – 10,000)
Working Step
•Confirm HIK Commitment
•Find more relate product and complete all sales tool
•Visited key SI ,Key Dealer in BKK and Big City, Key
owner in 4 month
•Visited key All dealer in 6 month
•Mega project
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Showeet.com
GRITIYA PLANS
#weeks Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
EVENT XX days
Gritiya
total
Solution
X days
Gritiya +
Join
Technology
Partner
X days
Accelerate
Network
Video
Sales
X days
Thank you
partner
&Apprecia
te Night
X days
2017
-Feb 20-26 DEC
30-Jun
5-Apr
29-Apr 27-Jul
9-Jun 15-Oct
Gritiya Event and Marketing Plan
Target Market : 1. All Market 2. Commercial Market Guest : 80 Persons
Target Market : 1. Government Market 2. Transportation Market 3. Smart City Guest : 50 Persons
Target Market : All Guest : 25 Persons
Target Market : 1. Market Guest : 200 Persons
This work is licensed under a Creative Commons Attribution
Showeet.com
Gritiya Event and Marketing Plan
1. Grand opening the great solution for All Market , Overview all Gritiya solution
1. Join With other complete VMS solution ( All with 100% Gritiya Compatible ) Such as ,
LPR , Face Recognition , Smart City solution ,media ,wire and wireless network 2.
Gritiya Announcement to be ready for Government Project
Gritiya
total
solution
Gritiya +
Join
Technology
Partner
Accelerate
Network
Video
Sales
Thank you
partner
&Apprecia
te Night
1. Invite all key partner to have fun and know what Gritiya
will do in the next year
The Business seminar provides information for network video professionals who want to
accelerate their sales. The course will help students become more successful in selling IP and
Gritiya products. It gives the audience an insight into the rapidly growing network video market,
the unique Gritiya offering and the 10 most compelling arguments for network video. The seminar
describes Gritiya’ business model and how Gritiya works to support you in your sales process.
Theme & Concept
Activity
This work is licensed under a Creative Commons Attribution
Showeet.com
GRITIYA PLANS
#weeks Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
EVENT XX days
Thai fan
page
SEO and
web
marketing
Promotion
set
Gritiya
VDO
Presentatio
n in Thai
Gritiya Thai
Brochure
Gritiya
Sovenir
Gritiya Roll
Up
15-Jan
15-Dec
To be completed Not started
Community, S&M Tools , Souvenir
Target Market : All Market /Quantity: - /Budget : -
Target Market : All Market /Quantity 200+ PCS /Budget : $200
Target Market : All Market /Quantity: 20 /Budget : $1200
Target Market : All Market /Quantity: 1000+ Bsc /Budget : $1200
Target Market : All Market /Quantity: - /Budget :- $1,000
Target Market : All Market /Quantity: - /Budget : $1200
This work is licensed under a Creative Commons Attribution
Showeet.com
Gritiya
Thai
Security
fan page
Promotion
set
Gritiya
VDO
Presentati
on in Thai
Gritiya
Brochure
Gritiya
Souvenir
Gritiya Roll
Up,Banner
Show all good Tips , VDO Reference , Product
Information and puch to the top list of seach
engine
For Home ,and SOHO market
Translate from all master Gritiya VDO to Thai language
Make Easy , Package Gritiya catalog
Make Roll up/banner for all Committed Partner
Polo - Shirt , Bags
2017 Community, S&M Tools , Souvenir
Theme & Concept
Activity
Sales /Presales
Training Workshop Schedule
Sales /Presales
Technical
Sales /Presales
Sales /Presales/Technical
Sales /Presales/Technical
Sales /Presales/Technical
Sales /Presales/Technical
Presales/Technical
Presales/Technical
Sales /Presales/Technical
PLAN
• Gritiya Products overview
• Gritiya Camera Setting workshop
• Basic Network video training
• Gritiya Demo work shop
• Basic Camera planning Design and storage
• Network video design and bandwidth management
• Gritiya Total Solution Design
• Selling Gritiya Network Video
• Access control ,fire Alarm ,PA ,IP video integrate
design
TARGET DATE
Activity
Rotate
every
month
Product
,Technical
Partner
Manufacturer
Our Value
Proposition,
Bundle of
Products
Customer ,
Market
Segment
Key Activity
Channels
CRM
Key Resource
Cost Revenue Stream
Our BIZ Model
Our Value
Proposition,
Bundle of
Products
Customer ,
Market
Segment
Channels
CRM
Our BIZ Model
Key Activity
Handle Partners
• Target
• Contract
• Report
• Support
• Fund
• Exclusive
• Stock
Sales & Marketing
• Market & Channels
• Meet Products Sales Target
• PR and Event
• Registration
Products Testing
• Benchmark
• Knowledge
• Users Experience
• Solution Creating
Products Training
• Small Group sales/technical
•Gritiya Security University
program
• Gritiya Certificate
Basic/intermedia/Adv
• Gritiya Solution contests
Key Resources
Team
• Sales
• Products
• Engineering
Inventory
• Stock
• Logistic
Marketing
• Event
• Sales and Marketing Tools
• Advertising
• PR
THANK YOU
Have money from Head
Exclusive LG
Have a key customer like BBL
Korea is one of strong manufacturing in CCTV products
No. of big customer still low
Sales looking customer only in Small market
LG is slow development
Sales product knowledge still low
Market continues grow up ,now total thai market is around 4,000 M and
15-20% increase each year
Security and CCTV is a world trend need to record and have evident in each
area
No of new player increase
New low cost OEM brands still grow up
Price War
SWOT
Strengths Weaknesses
opportunities Treats

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BIZ model 2022 AutoGrit [บันทึกอัตโนมัติ].pptx

  • 3. (2,000 – 10,000) Vertical Market Commercial & Construction • Office Building • Hotel • Industrial • Department store , Discount Store • Residential Building • Hospital • Chain Store/station • Branch BANK Government , Project & Solution • Military • Ministry , Department , Office • Safe City • Education • Transportation • Jail • Plant SOHO , RETAIL • SOHO • House • Branch Office • SME ,Small Factory • Small Building • Show room
  • 4. (2,000 – 10,000) Commercial & Construction Market Commercial & Construction • Office Building • Hotel • Private Hospital • Industrial • Department store , Discount Store • Residential Building* • Chain Store/Station
  • 5. (2,000 – 10,000) Commercial & Construction Channels Commercial & Construction Channels • Owner Team • M&E Designer • Consultant • Contractor
  • 6.
  • 8. Parking System Automated / Manual / Mini RFID Card
  • 10. Automatic System Automatic Payment Parking System Automatic Ticket Dispenser
  • 15. Parking-lots inquiry device Indoor Parking-lots Guidance Screen Parking Guidance Camera Parking Guidance Terminal The Parking
  • 18. POS
  • 22.
  • 24.
  • 25.
  • 32. Follow up All Major developer
  • 33. Gritiya Developer Gritiya Residential Distribution Model Automation Dedicate Sales Dealer Better con Dealer Up country No branch Juristic Contractor
  • 34.
  • 35. 000 – 10,000) Condo +Village Condo • BKK existing 1977 building (100k-3M)=100kx900=90M •NEW 144 building 1-5M =288 M HIK 800k =115.2M New Share 10% =11.5 M Target 30 M BKK Existing Share = 9M New Village from 14 Developer = 600kx153 =91.8M 10%=9 M Target 20M Existing Village = XXXXX Note can increase more product service by automation
  • 37. 000 – 10,000) HOTEL • Luxury& upscale Hotel 3,934++(100k- 3M)= 100kx2,000=200M •Mid market Hotel 3,715++ (100k- 3M) 100kx1,500=150M •Budget Hotel 3,450++(50K-1M) = 50Kx1,000=50M •Short term rental 42,820+(10K) = 10Kx15,000=150M •Hostel xxx Total replacement hotel market = 550M (only products) Estimate new 3-6 star 40 (1-3M) 2x30 = 60 M 3-6 Star Share 10% =35 M +6M Target 60 M Note can increase more product service by automation
  • 42. Commercial Channels Group Designer • ATT • AMJ • Aurecon • EEC • GEO Design • Interpac • Plam EN • Palmer & Tumer • Pro-EN Tech • SNB • Uthai Consult • WAP LC • March • ISC • Project Asia • Jones Lang Lasalle • FCE SEVEN • Pass En • Epsilon • Roge Consult • A49/ME49 • Meinhardt • MITR • CEL Engineer Contractor • 139 Engineering • BANIA • BEWCON • Ch.KArnchang • Demco • EMC • Focus • Gentrade • JL Engineering • Nawarat • REPCO • Stecon • SBANG • Unique • Vorapradit • Vintage • Woranitat • Amp tech • BKP • Sea Light • Allegro • DSJ • NWR • CNT • Seafco Commercial Construction • Amptech • BKP • Sea Light • CM Build • Green • Kurihara • KC Power • Pas409 • PSL • PLC • Quesco • QTC • Qsec • SPE • Samcon • Trien- Solution • Thai Obayashi • Thai Ki Sha • Telstar • Civil engineering • Sytec • Italianthai • Pre-buit • Powerline • 7 Makara
  • 43. (2,000 – 10,000) Commercial & Construction Market Commercial & Construction • Office Building =0 + 3M (NEW+Replacement) • Hotel =41M • Private Hospital =0+2M • Industrial =12M • Department store=0 +2M • Discount Store =3+2M • Residential Building* =29.5 M • Chain Store/Station =3M
  • 44. (2,000 – 10,000) Key Action •Follow up and Keep relation all contractor and Designer •Promote Panasonic as in vender list //but may not comply//lower product line •Promote HIKVISION (more building products but no vender) should work closely with and keep strong relation with HIK team and Boss to secure project • Educate market , combine M&E and IT To Network CCTV • Help and support M&E Designer to design Network CCTV ,A&E Drawing and Budget • Close follow up to each projects , make the right strategy to win . • Co with channels to prepare enough information , Installation , Commissioning to Handover the project • Make sure that Contractor have enough After Sales Support •May promote NEW HIK oem brand in Vender list in future
  • 45. (2,000 – 10,000) Sales Strategy •Total buiding Solution Provide Camera ,NVR,VMS,Sorage,Network,Access control .carparking ,fire alram and other building products by Gritiya to Contractor to increase more sales • Direct to Major Owner Some market Owner don’t care Design spec just a budget concern Ex. New condo New Village so need to regular visit and support all major developer directly For replacement and addition camera also need to support major owner in each market directly This way will faster sales result because all building completer •Buy Contruction database Assign each sales to follow project in each market and analyst overall market to see How many project win/lost and report our performance
  • 46. (2,000 – 10,000) Government & Project Solution Market Government , Project & Solution • Education • City surveillance • Transportation • Military • Stadium • Airport • Jail • Government area
  • 47. (2,000 – 10,000) Government , Project & Solution CHANNELS • SI/Dealer • Owner Government & Project Solution Market
  • 48.
  • 49.
  • 50. (2,000 – 10,000) Transportation •Motorway chonburi Korat HIKcost =60 •Motorway Nongkai Korat HIKcost =150 •Motorway Bangyai-karn HIKcost =30 •Motorway Hatyai-Malay HIKcost =10 •Motorway Bangkhuntien-Banpeaw HIKcost =5 •Motorway Nakornpaton-cham HIKcost =50 •Expressway rangsit-bangpain HIKcost=3 •Replacement BMCL ,Tollway ,Expressway ,DOH,DRR Total HIKVISION sales(% share) =5 MB (Replacement+DRR)
  • 51. (2,000 – 10,000) Smart CITY/Safe CITY(no BKK) •Provincial Administrative 75 x80(50-300 MB) =6000MB win 600 HIKcost =60 •Provincial Municipality 75x10 (5-50 MB) =760MB win 75 HIKcost =7.5 •District Municipality 2247x3(3-50MB) =6741MB win 674 HIKcost 67 •District Administrative 5300(1-15MB) =5300MB win530 HIKcost 53 Total HIKVISION sales(10% share) =187.5 MB (5% share)=93.7 MB
  • 52. Gritiya Government Gritiya Government Distribution Model SI/Dealer/Upcoutry dealer Keep relation
  • 53. SI Channels Group Big SI (IT ,telecom) • Loxley • AMR • Samart Telecom • Samart Comtect • Vsmart • Csloxinfo • TTNI • AIT • TTI • DRC • CU • Yip • Jasmine • CAT • TOT • SUNTEC(Mynmar) • ITS(Lao) • PABX(Lao) • BluIT(Cambodia) • TSC 1656 • Fatima • Professional Computer • CVP • Pointit • Firsttech Potential Dealer/ SI • Matrosystem • Chanwanich • Newunion • zigmacom • Telepart • ThruIP • MTE • GUNNEBO • MICE • IP integration • Networkfarm • Bangkok network • Microtech System • Ptrotection IT • Solution one • M&M • Creatus • Craturelab • Innofe • TST commercial • Oxcctv • ANA system • Sunny digital • ATA • Rayoflight • ICD Potential Dealer • JR Control • Samco • R-technology • ISEC • Ait Com • Asia Traffic • ANT • Embress • Expert Engineering • GTI • IREX • Realtime • KANA ASSO • Meccomb • P&P Telecom • Unicomb • Unicorn • GM Consela • Auvis • Bosswell • Nano Services • Isac Marketing • Hometel • Isac Engineering • Snoungpanit(Hatyai) • Niyom(Chanimai) • MINIC (Khonkaen) Security • Takachio • Pointer • SAMCO • Sample • Vision • Teeya • Diebold • I-Security • Mastec Fire • BAS • Sunmoon • CHUBB • PSL • TMS • AES • GUS • Guardforce • Secom • Pacific Tech • Techno sign • Sigma Com • Bluefire • Vision One • Boss Plus • Boswell • Solan
  • 54. Government team Follow up each sales Follow up each presales Example of BIG SI AMR.ASIA no centralized products brands decision Corporate Team
  • 55. JAPAN Follow up each sales Promotion Package to each Manager Push to technical team to support and verify our product Propose to Top management K.Sukasom Example of BIG SI Thai SECOM have centralized products brands and also separate SI BD East Sales Team West Sales Team Follow up each sales Follow up BDM
  • 56. (2,000 – 10,000) Key Action •Meet and regular visit all potential SI and Try to close connection with them •Help and support SI by answer product information design Network CCTV ,A&E Drawing , Budget ,Draft TOR • Close follow up to each projects by Finding the right SI who have real connection with customer and make the right strategy to win .
  • 57.
  • 58. (2,000 – 10,000) Sales Strategy •One Stop service Strategy Provide Camera ,NVR,VMS,Sorage,Network,and other equipment by Gritiya .Customer no need to but from other disty. • Spec in Spec in Using Hikvision/Panasonic by integrate with 3rd party network equipment ,software ,and others equipment by Gritiya in government project is not only increase sales but also let more secure project by Gritiya products. • Volume Plan Meet and visit all SI/Dealer in both bkk and upcountry to find the right SI ASAP in Safe city project Spec in by only 1-2 models and get the project time line and plan accumulate order to bigger volume for better Price (Ex Cam ICT no.9 937 units in 2or 3 order lots)
  • 59. (2,000 – 10,000) Government & Project Solution Market Government , Project & Solution • Education =3-5M • City surveillance =93M • Transportation =5M • Military=0 • Airport =0 Try to push Panasonic in AOT/HIK in non-AOT • Jail = 2-5M • Government area =NA • BTS Yellow&pink if no register • MRT orange Next year • Plant 30M project products cost =8M • EGAT,MEA,PEA=1M
  • 60. (2,000 – 10,000) SOHO & Retail Market SOHO , RETAIL • SOHO • House • Branch Office • SME , Factory • Small Building • Show room
  • 61. (2,000 – 10,000) SOHO & Retail Channels SOHO , RETAIL CHANNELS • Master/Dealer (BKK,North,East,South,North-East) • Trader • Small CCTV shop • Installer • Owner
  • 62. Channels Group Distributor • AV value • PTD • Natsu • PC telecom • JES • CTC CCTV • T-sign • Genconnect • Comtelsat(Pattaya) • Comexpress • Bacom • Dron KONKEAN •Pranakorntech •Cmajor •KonkeanCCTV •Minic •Subpreecha •Pscommunication •Spthai •Ppsmartvision •CCTVkonkean •Billionaire securitech •Metronet •Kdcybergroup Chonburi • Muangchonit • Tengnuangcctv • Paktawanokcctv • Smathomecctv • Pakinsat • Teecctv • Chaisat • Smart security and engineering • Newvision security • Central it • Tsmat cctv • Mp cctv
  • 63. Upcountry Channels Group Chaingmai • CM-CCTV • WORK CCTV • TOPVIEW • IT GROUP Network • Chaimgmai ICON • B&J solution • PT SAT • Thai Digital • ATOM technology • Easy CompIT • Yourhome security • Nort securenet solution KORAT • TAIFAH • JEERA5 • KORAT CCTV • ONWEB • PKCCTV • PAKChong CCTV • The biG system • Chunchom • CCTV30kaanya • Vimtech • Comnetwork • TOP tech HAT YAI • MEEsystem • ICON IT • BIG2 • Atech • Welt system • Good well • Hatyai service • HD cabletech • KP smart tech • Weii sute CCTV • AEC prosecure • STP COMMU
  • 64. Upcountry Channels Group Rayong • Frigate • JANKIT • P&K • Rayong CCTV • Kpro • PRY SAT • WeerachaiSAT • MK SMART home • JAEJEABCCTV • Protron Security • Progress digital • BENthai ELCC • ITECH technolog • Aotu security • Boonrit • Plus technology • NASA electric • Amata team • TK SAT • Modernpro • Maple • Rayong Focus • SC Rayong Udorn • SCK Supply • Hitech CCTV center • IS trading • UdornCCTV • Subpreecha • Fahsat • HomeWiscon • SmaileIT • Kumpawapee CCTV • West • UDCCTV168 • CMAJOR • Norrungeuang • MVCOM • Rdssp • Tookdee service • Prosecure Udorn by Kph • KingAirdee • Pongsatornsat • CCTVshopnongkonkwang • SP • KDCybergroup • Green Smarttech • BOYCCTV • PENCCTV • SAKORNcomputer PHUKET • Phuketgroup • Piramid • EC service • Katakaroncctv • SITtelecom • Wesureservice • Hightengineer • CS • ASIA security • Appletech • TeenCCTV • PC service center • SK Telecom • Group securitysyste, • SuanplalmCCTV • Comservice PK • CAT • Homeguard • Panakorntech • IT supper sarasin • Mercury Integration • Rabit IT solution
  • 65. Up country sales North-east-BKK South-BKK Central west-BKK East-Rayong North-Lumpoon
  • 66. (2,000 – 10,000) Key Action • Visit All Interesting dealer ASAP to find committed Partner • Regular Visit all Dealer in BKK and Up country by each sale Route • Promote Hikvision products in Higher end brand dealer •Improve Branch to become distribution shop and may consider more shop in south and north-east
  • 67. (2,000 – 10,000) Sales Strategy •One stop Service Supply all relate equipment and accessory • Package Strategy Make promotion by No. of package or number of Camera , No Register for small users . Make enough Sales tools , Brochure for Dealer and Resellers . • Award or Rebate Strategy Make Official Reward for our resellers to motivate them • PR and Advertising booth in many home /condo /construction event Create YouTube Advertising, Web marketing ,SEO ,Social media
  • 68. Gritiya Installer(พี่ช่าง) Gritiya Distribution Model Gold 2 Silver 3 Bronze 10 Branch 3 Sales Route 5 person To Local dealer 10M/Y 5M/Y 2M/Y 3M/Y 10M/Y-G=5M 20M/Y 15M/Y 20M/Y 9M/Y 25M/Y End User TOTAL=95M/Y No Commit=40M
  • 69. Team Product Marketing Sales Technical BIG SI Up country Route 5 Tele sale/Sales Admin 3 BKK Dealer BKK North Auto Residential Auto Hotel/Hos Auto Chain Store&banking East Commercial CCTV/Network /storage Building PR and Marketing tool
  • 70. Our Sales Team Customer Segment Commercial • experience to deal with Designer ,contractor ,consults in any products Government • 30 UP with Good Connection Or know government bidding Industry • Experience in Factory sales /new graduate ok Residential+ Branch office • Experience in Brach chain are prefer /new graduate ok By Dealer By Vertical Market Commited • Good basic product knowlege oe willing to learn/New graduate •No of sales ! Non-Commited • Good basic product knowledge or willing to learn/New Graduate BIG SI • MAN who ever presales engineer in BIG SI •Good Looking lady with sales character or ever SI sales /new graduate ok Up country •Experience in Upcountry dealer sales in relate product or Good in CCTV •Prefer MAN
  • 71. (2,000 – 10,000) Working Step •Confirm HIK Commitment •Find more relate product and complete all sales tool •Visited key SI ,Key Dealer in BKK and Big City, Key owner in 4 month •Visited key All dealer in 6 month •Mega project
  • 72. This work is licensed under a Creative Commons Attribution Showeet.com GRITIYA PLANS #weeks Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec EVENT XX days Gritiya total Solution X days Gritiya + Join Technology Partner X days Accelerate Network Video Sales X days Thank you partner &Apprecia te Night X days 2017 -Feb 20-26 DEC 30-Jun 5-Apr 29-Apr 27-Jul 9-Jun 15-Oct Gritiya Event and Marketing Plan Target Market : 1. All Market 2. Commercial Market Guest : 80 Persons Target Market : 1. Government Market 2. Transportation Market 3. Smart City Guest : 50 Persons Target Market : All Guest : 25 Persons Target Market : 1. Market Guest : 200 Persons
  • 73. This work is licensed under a Creative Commons Attribution Showeet.com Gritiya Event and Marketing Plan 1. Grand opening the great solution for All Market , Overview all Gritiya solution 1. Join With other complete VMS solution ( All with 100% Gritiya Compatible ) Such as , LPR , Face Recognition , Smart City solution ,media ,wire and wireless network 2. Gritiya Announcement to be ready for Government Project Gritiya total solution Gritiya + Join Technology Partner Accelerate Network Video Sales Thank you partner &Apprecia te Night 1. Invite all key partner to have fun and know what Gritiya will do in the next year The Business seminar provides information for network video professionals who want to accelerate their sales. The course will help students become more successful in selling IP and Gritiya products. It gives the audience an insight into the rapidly growing network video market, the unique Gritiya offering and the 10 most compelling arguments for network video. The seminar describes Gritiya’ business model and how Gritiya works to support you in your sales process. Theme & Concept Activity
  • 74. This work is licensed under a Creative Commons Attribution Showeet.com GRITIYA PLANS #weeks Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec EVENT XX days Thai fan page SEO and web marketing Promotion set Gritiya VDO Presentatio n in Thai Gritiya Thai Brochure Gritiya Sovenir Gritiya Roll Up 15-Jan 15-Dec To be completed Not started Community, S&M Tools , Souvenir Target Market : All Market /Quantity: - /Budget : - Target Market : All Market /Quantity 200+ PCS /Budget : $200 Target Market : All Market /Quantity: 20 /Budget : $1200 Target Market : All Market /Quantity: 1000+ Bsc /Budget : $1200 Target Market : All Market /Quantity: - /Budget :- $1,000 Target Market : All Market /Quantity: - /Budget : $1200
  • 75. This work is licensed under a Creative Commons Attribution Showeet.com Gritiya Thai Security fan page Promotion set Gritiya VDO Presentati on in Thai Gritiya Brochure Gritiya Souvenir Gritiya Roll Up,Banner Show all good Tips , VDO Reference , Product Information and puch to the top list of seach engine For Home ,and SOHO market Translate from all master Gritiya VDO to Thai language Make Easy , Package Gritiya catalog Make Roll up/banner for all Committed Partner Polo - Shirt , Bags 2017 Community, S&M Tools , Souvenir Theme & Concept Activity
  • 76. Sales /Presales Training Workshop Schedule Sales /Presales Technical Sales /Presales Sales /Presales/Technical Sales /Presales/Technical Sales /Presales/Technical Sales /Presales/Technical Presales/Technical Presales/Technical Sales /Presales/Technical PLAN • Gritiya Products overview • Gritiya Camera Setting workshop • Basic Network video training • Gritiya Demo work shop • Basic Camera planning Design and storage • Network video design and bandwidth management • Gritiya Total Solution Design • Selling Gritiya Network Video • Access control ,fire Alarm ,PA ,IP video integrate design TARGET DATE Activity Rotate every month
  • 77. Product ,Technical Partner Manufacturer Our Value Proposition, Bundle of Products Customer , Market Segment Key Activity Channels CRM Key Resource Cost Revenue Stream Our BIZ Model
  • 78. Our Value Proposition, Bundle of Products Customer , Market Segment Channels CRM Our BIZ Model
  • 79. Key Activity Handle Partners • Target • Contract • Report • Support • Fund • Exclusive • Stock Sales & Marketing • Market & Channels • Meet Products Sales Target • PR and Event • Registration Products Testing • Benchmark • Knowledge • Users Experience • Solution Creating Products Training • Small Group sales/technical •Gritiya Security University program • Gritiya Certificate Basic/intermedia/Adv • Gritiya Solution contests
  • 80. Key Resources Team • Sales • Products • Engineering Inventory • Stock • Logistic Marketing • Event • Sales and Marketing Tools • Advertising • PR
  • 82. Have money from Head Exclusive LG Have a key customer like BBL Korea is one of strong manufacturing in CCTV products No. of big customer still low Sales looking customer only in Small market LG is slow development Sales product knowledge still low Market continues grow up ,now total thai market is around 4,000 M and 15-20% increase each year Security and CCTV is a world trend need to record and have evident in each area No of new player increase New low cost OEM brands still grow up Price War SWOT Strengths Weaknesses opportunities Treats

Editor's Notes

  1. Hilook sis tct EZ sis tct lamthong HIK SIS TCT DGF Strek ตัวเลข 100ล้านหมายถึง commited HIK ไม่ได้รวมอื่นๆ ซึ่งยอดขายต้องมากกว่านั้น และถ้ารวมสินค้าอื่นอีก
  2. HiK มีแต่ Acccess แต่ตลาด คอนโด โรงแรม มีเรื่อง Digital Door lock 1000ห้อง ก็ 5-10ล้านแล้ว โรงแรมสามารถส่ง QRให้แขก ประจำ condo สามารถอนุญาตให้ เพื่อน ญาติ ช่างเข้าห้องชั่วคราวเมื่อเราไม่อยู่
  3. อันนี้โปรเจคใหญ่ ยังไม่อยากนับตัวเลขแต่ต้องพยายามเข้าไปเสนอทั้งหมด ได้สักโครงการก็เป็นโบนัท ที่น่าสนใจ Forestias Gut จองงานนี้ไว้ แต่งานยังเพิ่งเริ่ม ผมมีงานที่เพิ่งส่งให้ Gut 30M ส่งก่อนคุย ค่อยขาย products Bangkokmall One bangkok
  4. มาที่ภาพนี้ ตลาดคอนโด เป็นอย่างไรบ้างครับ
  5. กลยุทธฝั่งคอนโด เราจะเข้าที่เดเวลอปเปอร์ ตรงดีกว่าเนื่องจากกลุ่มนี้ ownerสนใจราคาที่ต่ำมากกว่าสนใจที่จะตามผู้ออกแบบผู้รับเหมา(ตลาดนี้คนซื้อไม่ได้ใช้)ที่จะเข้าหา SI ตลาดนี้ต้องการราคาต่ำ ถ้าเข้าตรงโอกาสทำราคาได้ดีกว่าและkeep connectionระยะยาวได้ เพิ่มยอดสินค้าอื่นๆและค่าติดตั้ง ใช้เซล automation เข้าเนื่องจากเป็นDis ราคาดีกว่าอยู่แล้วแต่ฝั่ง gratiyaก็ support dealer ที่ถึงกว่า จังหวัดห่างไกลที่ไม่มีสาขาค่อยหาตัวแทนเข้าเพื่อ serviceที่ดี
  6. เน้นเข้าตรงในนามAuto
  7. แค่เข้าไปก็สามารถ เสนอราคาได้ เกือบ 300ใบในระบบกล้อง และระบบอื่นๆละ ไม้กั้น แอคเซส digital doorlock ซึงทุกห้อง speedgate network wifi Firepump Firealarm generator emergency light Evcharger ส่วนยอด HIK เกือบ900ใบ แต่เราต้องวิ่งสัก 20-30 dev
  8. ตึกเก่าคิดแค่แสนก็จริง แต่บางครั้งตึกเก่าลูกบ้านเป็นกรรมการมาช่วยดูและอยากได้ของดีๆทำให้หลายโครงการมีมูลค่าปรับปรุง CCTV access ไม้กันเป็นล้าน
  9. Chain Watson Bigc mini batagroshop esso KFC
  10. ไม่ใช่แผนปี นี้ไม่เอามาคิดยอด แต่คนที่สำเร็จต้องสระเวลาทำสิ่งที่ไม่เร่งด่วนแต่จำเป็นด้วย ดังนั้นต้องตามให้หมด
  11. เน้นหาตัวจริงให้เจอ วิ่งให้ครบ โดยเริ่มจากหัวเมืองใหญ่ ถ้ามีโอกาสก็เข้าไปคุยกับนายยกและปลัดเองได้โดยแนะนำว่าเราขายของมีเจ้าประจำไหมเราขายผ่านแต่ช่วยดูแลให้ ถ้าไม่มีเราหาให้ ตลาดนี้ ขอตุนจริงๆแค่ 5percentก่อน:ซึ่งเท่ากับว่าได้แค่ 3จังหวัดกว่าจากทั้งหมด cc,yj มันใจว่ามีฐานลูกค้ามากอย่างน้อย 30%
  12. ถ้าvalue เราไม่ตรงลูกค้าอย่าเสียเวลา เราเป็นคนบอกว่าลูกค้าต้องการไร
  13. ถ้าvalue เราไม่ตรงลูกค้าอย่าเสียเวลา เราเป็นคนบอกว่าลูกค้าต้องการไร