1. BEING OR BECOMING DIGITAL

2. 2
Module M1 Introducing digital entrepreneurship and its potential for women
Competence
unit
U1.1 Framing digital
entrepreneurship
Learning
outcome
Describe digital
entrepreneurship
Type of
resource
PowerPoint Presentation
(PPT)
Type of
learning
Face-to-face
Resource title Being or becoming digital
Learning
hours
1h
Contents
- The importance of technology
- Digital habits in our daily life
- Introduction to digital entrepreneurship
- Key abilities and characteristics of digital entrepreneurs

3. GETTING DIGITAL
The world as we know it

4. Let’s face it:
digital is already
part of our lives.
Isn’t it?
4
Source: https://pixabay.com/

5. Leisure
▪ Do you have Facebook or
Instagram accounts?
▪ Do you use Skype,
WhatsApp or Facetime to
communicate with your
friends and family?
▪ Do you use Twitter?
▪ Do you have your own Blog
or a You tube channel? Or
follow any?
IS REALLY DIGITAL PART OF OUR LIVES?
Daily routines
▪ Do you use internet to find
information?
▪ Do you buy online or
compare online before
buying in a physical store?
▪ Do you use Apps or
homebanking services?
▪ Do you ever ticked a doctor
appointment by internet? 5

6. 6
What kind of
benefits
can we take from
internet?
Source: https://pixabay.com/

7. IS YOUR MOBILE PHONE MORE IMPORTANT THAN
YOUR WALLET?
7
* Source: “Me, My Life, My Wallet”, by KPMG
Some people prefer loosing
their wallet rather than their
mobiles...
What about you?
And how do you feel when
you realize you left your
mobile phone at home?
41% would rather lose
wallet than phone*
And the average in China and India is more
than 50%

8. DIGITAL ENTREPRENEUR
What is it and how can i get in?

9. “ Digital Entrepreneurship can be
defined as embracing “new
ventures and the transformation
of existing business by creating
and using novel digital
technologies.
Digital Enterprises are characterized by a high intensity of
utilization of new digital technologies (particularly social,
mobile, analytics and cloud solutions) to improve business
operations, invent new (digital) business models, sharpen
business intelligence, and engage with customers and
stakeholders through new (digital) channels”
Source: “Digital Entrepreneurship: Creating and Doing Business in the Digital Era”, Elsevier
9

10. Democratisation of
the business world
Everyone has the opportunity to develop a business
very rapidly even without capital.
The internet, along with powerful, inexpensive
technology makes it possible.
10
Source: https://pixabay.com/

11. DIGITAL FROM ENTERPRISES’ PERSPECTIVE
11
Source: “The next-generation operating model for the digital world”, by McKinsey & Company
It was identified five areas in
which enterprises may
change the approach.
In some cases, enterprises
will need suppliers and
external partners to
provide solutions.
Lean process
redesign
Business process
outsourcing
Advanced
analytics
Intelligent
process
automation
Digitization
Streamline processes
and minimize waste
Drive the next wave of process
outsourcing/offshoring
Provide intelligence to
facilitate decisions
Introduce intelligent automation
to replace human tasks
Digitize customer experience
and day-to-day operations

12. 12
So...
What does it take
to be a digital
entrepreneur?
Is profile an
important asset?
Source: https://unsplash.com/

13. KEY ABILITIES AND CHARACTERISTICS (1)
13
Visionary
A clear vision of what
your goals are, who
you want to reach
and how you intend
to do it.
Communicator
Often you’ll need to
sell your idea to
others. This will
require strong
communication
skills.
Motivated
To reach success you
probably will have to
be able to keep
going. Being focused
on your goals may be
critical.

14. KEY ABILITIES AND CHARACTERISTICS (2)
14
Learn from mistakes
Mistakes may be
inevitable. The
important is to learn
the lesson, not being
afraid of making
mistakes.
Adaptable
You’ll need to be able
to face setbacks and
unforeseen.
Adaptability will allow
you to deal with It.
Tenacity
Instead of feeling
frustrated,
challenges should
inspire you.
Overcome it is the
goal. Don’t give up
without trying to get
a solution or… help.

15. KEY ABILITIES AND CHARACTERISTICS (3)
15
Explorer
Allow yourself to
explore new
possibilities, even if it
doesn’t fit your initial
plan. Analyze a
possible evolution of
it.
Sagacity
Being able to see an
opportunity when it
arises or, even
better, to create your
own opportunity.
Technologist
You need to be able to
see where technologies
will develop and where
they will provide
opportunities. If you
don’t have that
expertise, try to get it
(cooperation or
collaborative
strategies).

16. LET’S REVIEW SOME CONCEPTS
Getting conscious of
the importance of
technology &
identifying digital
habits in our daily
life
In which situations are you
already using digital platforms
on a regular basis?
How important are technology
and internet in our lives?
Defining digital
entrepreneurship…
How can I get in?
What is it?
Internet as an easy and
democratic way of starting a
business.
Digital from enterprises’
perspectives: five areas in
which they will invest.
Listing key abilities
and characteristics
of digital
entrepreneurs
The importance of digital
entrepreneurs’ profile.
Critical abilities and traits.
16

17. This project has been funded with support from the European Commission.
This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
Project Number: 2018-1-UK01-KA202-047909