Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fabric Row - Final Version

270 views

Published on

This is the final version of our PPT! Thanks!

Gigi

  • Great job, also I've been using a service called MLMRC which automates your downline building. Works with any MLM business. Try it: www.mlmrc.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Fabric Row - Final Version

  1. 1. EN 2837Communicating Fashion Culture Leo Chan Phoebe Luk Gigi Cheng Vinco Tse Sarella Chiu Venny Wong Euginia Lau Ham Wong
  2. 2. Content Introduction Our Store Products & Services Grand Opening Event Marketing Strategies Conclusion
  3. 3. Introduction
  4. 4. Introduction Fabric Row is basically a hub for textile- related businesses in Philadelphia. It had been dubbed "Fabric Row" because of the past and present predominance of fabric and garment-related merchandise along the corridor.
  5. 5. Introduction By the 1920s, many 4th Street peddlers and stand keepers had moved into dry goods and fabric stores. Tailors and dressmakers came from all over the city to buy fabrics on 4th Street. Philadelphia labor played a role in every stage of the garment industry, from production to retail.
  6. 6. Map
  7. 7. Our Store
  8. 8. Our Concept Therapeutic  Let people to relax themselves from stress  Consolidate the relationship between friends, families and colleagues
  9. 9. Our Concept Inspirational  Encourage creativity  Inspire people
  10. 10. Our Concept Memorial  Take away home with your gifts decorated by people themselves Environmental-friendly  Merchandizes and gifts are recycled products
  11. 11. Our Name• Drawing • Gatherings• Painting • Outings• Creating • Food & drinks• Decorating • Have fun• Inspiring • Relax
  12. 12. Our Logo  7 colors for design  Use prime color & upper case for ‘ART’  Splashes of paints as background  Artistic and fun font
  13. 13. Our Shop
  14. 14. Floor Plan
  15. 15. Fixtures
  16. 16. Fixtures
  17. 17. Fixtures
  18. 18. Target Customers Children  Art jamming, drawing & painting classes  Classes Young Families  Gatherings Cooperates  Parties  Outing Services  Workshops
  19. 19. Services & Products
  20. 20. Art Jamming Classes
  21. 21. Art Jamming ClassesAdult Art Jamming Class: With Friends / Relatives
  22. 22. Outdoor Service:Art Jamming Party
  23. 23. Outdoor Service:Art Jamming Party Art Jam Birthday Party
  24. 24. MerchandisesLogo/ Designed T-shirts
  25. 25. MerchandisesTote Bags/ Duffel Bags
  26. 26. Merchandises Recycled Materials:  Milk Bottles  Wine Bottles  Shoe Boxes
  27. 27. EquipmentPaints Paint Brushes
  28. 28. Equipment
  29. 29. Grand Opening Event
  30. 30. Free Beverages and Food Soft Drinks & Juice Tarts, pies & sandwiches
  31. 31. Wall Hand-printing
  32. 32. Souvenirs: Artjam keychain
  33. 33. Souvenirs: Postcards
  34. 34. Marketing Strategies
  35. 35. Online Social Media & Website Website  Online Booking Facebook or Twitter page
  36. 36. Magazine Ads
  37. 37. Discount Birthday discount  Free workshop Annual discount  50% discount in April Group discount  Buy 6 get 1 free Student Discount  95% discount
  38. 38. Our Future Plan Competitions Exhibitions
  39. 39. Conclusion
  40. 40. Conclusion Our Store  Concept  Name & logo  Fixtures & floor plan Products & Services  Art Jamming Classes  Parties (including outing services)  Merchandized products  Recycled materials  Drawing equipment
  41. 41. Conclusion Grand Opening Event  Free beverages and food  Wall hand-printing  Souvenirs Marketing Strategies  Online social media & website  Magazine ads  Discount  Future plan
  42. 42. References Fabric Row by Historical Society of Pennsylvania  http://www.philaplace.org/story/89/ Palmer, Michele Winitsky. "The Fabric of Our Lives: A History of Philadelphias South Fourth Street." The Fabric Museum.  http://www.fabricmuseum.org/Fourth_Street_intro.html ART JAM IRELAND  http://www.artjamming.com/ ArtJamming.com  http://www.artjam.ie/ artJAMaLAMa  http://www.facebook.com/artJAMaLAma

×