The document discusses the need for continuous security monitoring in modern IT environments. It argues that traditional, periodic security assessments are no longer sufficient given how quickly technology and threats are evolving. Continuous security monitoring allows organizations to adapt security as quickly as their infrastructure and applications change. The document recommends starting with established frameworks like NIST SP 800-137 or the SANS 20 critical security controls and implementing tools and processes for asset management, configuration management, vulnerability management, access control, and incident response. This represents a shift from compliance-driven security to an automated, ongoing approach.
Risk management is one of the main concepts that have been used by most of the organisations to protect their assets and data. One such example would be INSURANCE. Most of the insurance like Life, Health, and Auto etc have been formulated to help people protect their assets against losses. Risk management has also extended its roots to physical devices, such as locks and doors to protect homes and automobiles, password protected vaults to protect money and jewels, police, fire, security to protect against other physical risks. Dr. C. Umarani | Shriniketh D "Risk Management" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd37916.pdf Paper URL : https://www.ijtsrd.com/computer-science/computer-security/37916/risk-management/dr-c-umarani
Mobile Security: 5 Steps to Mobile Risk ManagementDMIMarketing
Hundreds of companies, and the most demanding Federal agencies rely on DMI for Mobile Security services and solutions. And with more than 500,000 devices under management, we know how to do it right.
Now we’ve distilled 9 years of Mobile Security best practices into a white paper you can download. The paper lays out a smart, sensible approach to managing mobile risk without unnecessary cost and business disruption.
Please be our guest and check out the white paper. You’ll learn:
How to identify and protect against the threats that matter the most
What to do about “the hottest new technologies”
How to get the most protection for the least cost and disruption
The key differences and similarities between Mobile and traditional cybersecurity
- See more at: http://dminc.com/solutions/enterprise-mobility-services/mobilesecuritywp/#sthash.yTptNZRw.dpuf
PCI DSS Implementation: A Five Step GuideAlienVault
Payment Card Industry Data Security Standard (PCI DSS) compliance can be both hard and expensive. For most small to medium sized organizations, it doesn’t have to be as long you have the right plan and tools in place. In this guide you’ll learn five steps that you can take to implement and maintain PCI DSS compliance at your organization.
AlienVault PCI DSS Compliance:
https://www.alienvault.com/solutions/pci-dss-compliance
Have a question? Ask it in our forum:
http://forums.alienvault.com
More videos: http://www.youtube.com/user/alienvaulttv
AlienVault Blogs: http://www.alienvault.com/blogs
AlienVault: http://www.alienvault.com
Are existing compliance requirements sufficient to prevent data breaches? This session will provide a technical assessment of the 2019 Capital One data breach, illustrating the technical modus operandi of the attack and identify related compliance requirements based on the NIST Cybersecurity Framework. Attendees will learn the unexpected impact of corporate culture on overall cyber security posture.
This talk was presented at RSA Conference 2021 (Session RMG-T15) on May 18, 2021.
Original paper available for download at SSRN: Novaes Neto, Nelson and Madnick, Stuart E. and Moraes G. de Paula, Anchises and Malara Borges, Natasha, A Case Study of the Capital One Data Breach (28/04/2020). https://ssrn.com/abstract=3570138
Risk management is one of the main concepts that have been used by most of the organisations to protect their assets and data. One such example would be INSURANCE. Most of the insurance like Life, Health, and Auto etc have been formulated to help people protect their assets against losses. Risk management has also extended its roots to physical devices, such as locks and doors to protect homes and automobiles, password protected vaults to protect money and jewels, police, fire, security to protect against other physical risks. Dr. C. Umarani | Shriniketh D "Risk Management" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd37916.pdf Paper URL : https://www.ijtsrd.com/computer-science/computer-security/37916/risk-management/dr-c-umarani
Mobile Security: 5 Steps to Mobile Risk ManagementDMIMarketing
Hundreds of companies, and the most demanding Federal agencies rely on DMI for Mobile Security services and solutions. And with more than 500,000 devices under management, we know how to do it right.
Now we’ve distilled 9 years of Mobile Security best practices into a white paper you can download. The paper lays out a smart, sensible approach to managing mobile risk without unnecessary cost and business disruption.
Please be our guest and check out the white paper. You’ll learn:
How to identify and protect against the threats that matter the most
What to do about “the hottest new technologies”
How to get the most protection for the least cost and disruption
The key differences and similarities between Mobile and traditional cybersecurity
- See more at: http://dminc.com/solutions/enterprise-mobility-services/mobilesecuritywp/#sthash.yTptNZRw.dpuf
PCI DSS Implementation: A Five Step GuideAlienVault
Payment Card Industry Data Security Standard (PCI DSS) compliance can be both hard and expensive. For most small to medium sized organizations, it doesn’t have to be as long you have the right plan and tools in place. In this guide you’ll learn five steps that you can take to implement and maintain PCI DSS compliance at your organization.
AlienVault PCI DSS Compliance:
https://www.alienvault.com/solutions/pci-dss-compliance
Have a question? Ask it in our forum:
http://forums.alienvault.com
More videos: http://www.youtube.com/user/alienvaulttv
AlienVault Blogs: http://www.alienvault.com/blogs
AlienVault: http://www.alienvault.com
Are existing compliance requirements sufficient to prevent data breaches? This session will provide a technical assessment of the 2019 Capital One data breach, illustrating the technical modus operandi of the attack and identify related compliance requirements based on the NIST Cybersecurity Framework. Attendees will learn the unexpected impact of corporate culture on overall cyber security posture.
This talk was presented at RSA Conference 2021 (Session RMG-T15) on May 18, 2021.
Original paper available for download at SSRN: Novaes Neto, Nelson and Madnick, Stuart E. and Moraes G. de Paula, Anchises and Malara Borges, Natasha, A Case Study of the Capital One Data Breach (28/04/2020). https://ssrn.com/abstract=3570138
For more course tutorials visit
www.tutorialrank.com
CSEC 610 Project 1 Information Systems and Identity Management
CSEC 610 Project 2 Operating Systems Vulnerabilities (Windows and Linux)
CSEC 610 Project 3 Assessing Information System Vulnerabilities and Risk
This paper discusses the question of optimizing security decisions in an organization, based on the information provided by the technical security infrastructure.
This document is a guide for the detailed development, selection implementation of information system and program level procedures to indicate the execution, effectiveness, and impact of security controls along with and other security associated activities.
Secrets to managing your Duty of Care in an ever- changing world.
How well do you know your risks?
Are you keeping up with your responsibilities to provide Duty of Care?
How well are you prioritising Cybersecurity initiatives?
Liability for Cybersecurity attacks sits with Executives and Board members who may not have the right level of technical security knowledge. This session will outline what practical steps executives can take to implement a Cybersecurity Roadmap that is aligned with its strategic objectives.
Led by Krist Davood, who has spent over 28 years implementing secure mission critical systems for executives. Krist is an expert in protecting the interconnectedness of technology, intellectual property and information systems, as evidenced through his roles at The Good Guys, Court Services Victoria and Schiavello.
The seminar will cover:
• Fiduciary responsibility
• How to efficiently deal with personal liability and the threat of court action
• The role of a Cybersecurity Executive Dashboard and its ability to simplify risk and amplify informed decision making
• How to identify and bridge the gap between your Cybersecurity Compliance Rating and the threat of court action
Businesses of all sizes are targeted by hackers to gain access to proprietary and customer data, threatening your ability to operate or even remain open for business.
Learn how to protect your business from threats and position it for growth.
Optimizing Security Operations: 5 Keys to SuccessSirius
Organizations are suffering from cyber fatigue, with too many alerts, too many technologies, and not enough people. Many security operations center (SOC) teams are underskilled and overworked, making it extremely difficult to streamline operations and decrease the time it takes to detect and remediate security incidents.
Addressing these challenges requires a shift in the tactics and strategies deployed in SOCs. But building an effective SOC is hard; many companies struggle first with implementation and then with figuring out how to take their security operations to the next level.
Read to learn:
--Advantages and disadvantages of different SOC models
--Tips for leveraging advanced analytics tools
--Best practices for incorporating automation and orchestration
--How to boost incident response capabilities, and measure your efforts
--How the NIST Cybersecurity Framework and CIS Controls can help you establish a strong foundation
Start building your roadmap to a next-generation SOC.
The growing costs of security breaches and manual compliance efforts have given rise to new data security solutions specifically designed to prevent data breaches and deliver automated compliance. This paper examines the drivers for adopting a strategic approach to data security, compares and contrasts current approaches, and presents the Return on Security Investment (ROSI) of viable data security solutions.
Information Security - Back to Basics - Own Your VulnerabilitiesJack Nichelson
When a security program isn't as good as it should be it can be tempting to conclude that it needs more resources and solutions. Jack Nichelson decided to take a different approach: simplification. By focusing on fewer problems with bigger returns, he was able to reduce malware by 60 percent and improve the results of his annual pen report. He’ll share a back-to-the-basics case study for removing complexity and running a simple, effective, start-up worthy security program.
This Talk is for - Security Managers looking to better focus on the real vulnerabilities and more effectively communicate your progress
The Goals of this talk – Find the real problems, create a formal plan, build support for the plan, and report the progress
Building a Next-Generation Security Operation Center Based on IBM QRadar and ...IBM Security
Learn about Sogeti’s journey of creating a new Security Operation Center, and how and why we leveraged QRadar solutions. We explore the full program lifecycle, from strategic choices to technical analysis and benchmarking on the product. We explain how QRadar accelerates the go-to-market of the SOC, and how we embed IBM Security Intelligence offerings in our solution. Having a strong collaboration between different IBM stakeholders such as Software Group, Global Technology Services, as well as the Labs, was key to client satisfaction and operational effectiveness. We also show the value of integrating new QRadar features in our SOC roadmap, in order to constantly stay ahead in the cyber security game.
Almost every business decision requires executives and managers to balance risk and reward, and efficiency in that process is essential to an enterprise’s success. Too often though, IT risk (business risk related to the use of IT) is overlooked.
While other business risks such as market, credit and operational risks have long been incorporated into the decision-making processes, IT risk has usually been relegated to technical specialists outside the boardroom, despite falling under the same risk category as other business risks: failure to achieve strategic objectives.
This session intends to address business risks related to the use of IT, looking at industry standards, frameworks and best practices, as well as focusing on real world examples and specific plans on how to implement IT Risk Management on every level of your company.
Simplifying the data privacy governance quagmire building automated privacy ...Avinash Ramineni
In this age of big data, AI, and machine learning, organizations collect vast amounts of data about their customers, processes, preferences, usage patterns, etc. Organizations intend to use the data and generate a sustained competitive advantage for their products/offerings.
With all the data they are collecting and storing, they also accumulate huge risks associated with storing and protecting the data. Balancing monetizing data with the risk puts a lot of the roles like CDO, CPO, CISO, CIO in a quagmire.
Privacy / Security leadership needs to influence the organization in adopting a privacy/security-first culture by establishing a robust privacy/security program. Most organizations need to be able to achieve that within a limited budget.
Ideally, at the end of the rollout of a privacy program, a company can tell:
Where every bit of sensitive data resides,
Who has access to which sensitive data,
All security controls to protect sensitive data, and
The retention times for every piece of sensitive data.
In this webinar, we will cover how to build a dynamic and automated privacy/security program that manages the data lifecycle from collection to deletion. This talk will also give a sneak peek into technologies that will influence the privacy, security, governance capabilities of the future and reshape the way organizations address challenges with current and emerging technologies.
What you’ll take away:
Basic concepts around understanding the risk around the personal information your organization is collecting
Building a method of mitigating the risk discussed above
how to incorporate an enterprise-wide ‘security-first’ culture
A practical approach to implementing a data privacy/security program from scratch.
Cyber(in)security: systemic risks and responsesblogzilla
Presented at National Security 2008 in Brussels. Updated for British Computer Society, Deutsche Bank, Oxford University, and University of Southern Denmark.
For more course tutorials visit
www.tutorialrank.com
CSEC 610 Project 1 Information Systems and Identity Management
CSEC 610 Project 2 Operating Systems Vulnerabilities (Windows and Linux)
CSEC 610 Project 3 Assessing Information System Vulnerabilities and Risk
This paper discusses the question of optimizing security decisions in an organization, based on the information provided by the technical security infrastructure.
This document is a guide for the detailed development, selection implementation of information system and program level procedures to indicate the execution, effectiveness, and impact of security controls along with and other security associated activities.
Secrets to managing your Duty of Care in an ever- changing world.
How well do you know your risks?
Are you keeping up with your responsibilities to provide Duty of Care?
How well are you prioritising Cybersecurity initiatives?
Liability for Cybersecurity attacks sits with Executives and Board members who may not have the right level of technical security knowledge. This session will outline what practical steps executives can take to implement a Cybersecurity Roadmap that is aligned with its strategic objectives.
Led by Krist Davood, who has spent over 28 years implementing secure mission critical systems for executives. Krist is an expert in protecting the interconnectedness of technology, intellectual property and information systems, as evidenced through his roles at The Good Guys, Court Services Victoria and Schiavello.
The seminar will cover:
• Fiduciary responsibility
• How to efficiently deal with personal liability and the threat of court action
• The role of a Cybersecurity Executive Dashboard and its ability to simplify risk and amplify informed decision making
• How to identify and bridge the gap between your Cybersecurity Compliance Rating and the threat of court action
Businesses of all sizes are targeted by hackers to gain access to proprietary and customer data, threatening your ability to operate or even remain open for business.
Learn how to protect your business from threats and position it for growth.
Optimizing Security Operations: 5 Keys to SuccessSirius
Organizations are suffering from cyber fatigue, with too many alerts, too many technologies, and not enough people. Many security operations center (SOC) teams are underskilled and overworked, making it extremely difficult to streamline operations and decrease the time it takes to detect and remediate security incidents.
Addressing these challenges requires a shift in the tactics and strategies deployed in SOCs. But building an effective SOC is hard; many companies struggle first with implementation and then with figuring out how to take their security operations to the next level.
Read to learn:
--Advantages and disadvantages of different SOC models
--Tips for leveraging advanced analytics tools
--Best practices for incorporating automation and orchestration
--How to boost incident response capabilities, and measure your efforts
--How the NIST Cybersecurity Framework and CIS Controls can help you establish a strong foundation
Start building your roadmap to a next-generation SOC.
The growing costs of security breaches and manual compliance efforts have given rise to new data security solutions specifically designed to prevent data breaches and deliver automated compliance. This paper examines the drivers for adopting a strategic approach to data security, compares and contrasts current approaches, and presents the Return on Security Investment (ROSI) of viable data security solutions.
Information Security - Back to Basics - Own Your VulnerabilitiesJack Nichelson
When a security program isn't as good as it should be it can be tempting to conclude that it needs more resources and solutions. Jack Nichelson decided to take a different approach: simplification. By focusing on fewer problems with bigger returns, he was able to reduce malware by 60 percent and improve the results of his annual pen report. He’ll share a back-to-the-basics case study for removing complexity and running a simple, effective, start-up worthy security program.
This Talk is for - Security Managers looking to better focus on the real vulnerabilities and more effectively communicate your progress
The Goals of this talk – Find the real problems, create a formal plan, build support for the plan, and report the progress
Building a Next-Generation Security Operation Center Based on IBM QRadar and ...IBM Security
Learn about Sogeti’s journey of creating a new Security Operation Center, and how and why we leveraged QRadar solutions. We explore the full program lifecycle, from strategic choices to technical analysis and benchmarking on the product. We explain how QRadar accelerates the go-to-market of the SOC, and how we embed IBM Security Intelligence offerings in our solution. Having a strong collaboration between different IBM stakeholders such as Software Group, Global Technology Services, as well as the Labs, was key to client satisfaction and operational effectiveness. We also show the value of integrating new QRadar features in our SOC roadmap, in order to constantly stay ahead in the cyber security game.
Almost every business decision requires executives and managers to balance risk and reward, and efficiency in that process is essential to an enterprise’s success. Too often though, IT risk (business risk related to the use of IT) is overlooked.
While other business risks such as market, credit and operational risks have long been incorporated into the decision-making processes, IT risk has usually been relegated to technical specialists outside the boardroom, despite falling under the same risk category as other business risks: failure to achieve strategic objectives.
This session intends to address business risks related to the use of IT, looking at industry standards, frameworks and best practices, as well as focusing on real world examples and specific plans on how to implement IT Risk Management on every level of your company.
Simplifying the data privacy governance quagmire building automated privacy ...Avinash Ramineni
In this age of big data, AI, and machine learning, organizations collect vast amounts of data about their customers, processes, preferences, usage patterns, etc. Organizations intend to use the data and generate a sustained competitive advantage for their products/offerings.
With all the data they are collecting and storing, they also accumulate huge risks associated with storing and protecting the data. Balancing monetizing data with the risk puts a lot of the roles like CDO, CPO, CISO, CIO in a quagmire.
Privacy / Security leadership needs to influence the organization in adopting a privacy/security-first culture by establishing a robust privacy/security program. Most organizations need to be able to achieve that within a limited budget.
Ideally, at the end of the rollout of a privacy program, a company can tell:
Where every bit of sensitive data resides,
Who has access to which sensitive data,
All security controls to protect sensitive data, and
The retention times for every piece of sensitive data.
In this webinar, we will cover how to build a dynamic and automated privacy/security program that manages the data lifecycle from collection to deletion. This talk will also give a sneak peek into technologies that will influence the privacy, security, governance capabilities of the future and reshape the way organizations address challenges with current and emerging technologies.
What you’ll take away:
Basic concepts around understanding the risk around the personal information your organization is collecting
Building a method of mitigating the risk discussed above
how to incorporate an enterprise-wide ‘security-first’ culture
A practical approach to implementing a data privacy/security program from scratch.
Cyber(in)security: systemic risks and responsesblogzilla
Presented at National Security 2008 in Brussels. Updated for British Computer Society, Deutsche Bank, Oxford University, and University of Southern Denmark.
Security operations center 5 security controlsAlienVault
An effective Security Operation Center provides the information necessary for organizations to efficiently detect threats and subsequently contain them. While eliminating the threats we face is an impossible goal, reducing the time it takes to respond and contain them is certainly achievable. Learn 5 security controls for an effective security operations center.
Cybersecurity risk assessments help organizations identify.pdfTheWalkerGroup1
Cybersecurity risk assessments help organizations identify, manage and mitigate all forms of cyber risk. It is a critical component of any comprehensive data protection strategy.
With cybercrime (like denial of service, malware, phishing, and SQL injection) looming large in our digitized world, penetration testing - and code and application level security testing (SAST and DAST) - are essential for organizations to identify security loopholes in applications and beyond. We provide a guide to the salient standards and techniques for full-spectrum testing to safeguard your data - and reputation.
This article will look at common mistakes that organizations make on the path to achieving vulnerability management perfection, both in process and technology areas.
5 STEP PROCESS TO MOBILE RISK MANAGEMENT
1/ Understand how employees want to use Mobile Devices and Applications
2/ Identify potential threats
3/ Define the impact to the business based on probable threat scenarios
4/ Develop policies and procedures to protect the business to an acceptable level
5/ Implement manageable procedural and technical controls, and monitor their effectiveness
For an organization to function efficiently it is important to have security controls to ensure the protection of confidentiality, integrity and availability of information and systems. Compliance is the process of ensuring all systems in an organization met a set of predefined specific rules.
In this article we will address the need for compliance automation and how SecPod’s Saner provides enterprises the ability to automate compliance while minimizing time spent on non-compliant state.
Attacks on the enterprise are getting increasingly sophisticated. Current solutions available do not seem to be adequate given the innovativeness, precision and persistence of these attacks in different forms and of different dimensions. Organisations thus want to increase the sophistication of their employees and also of the solutions to be deployed given this backdrop.
Cyber-attacks are an alarming threat to all types of businesses & organizations.The risk of a cyber-attack is not just a risk to your company but also to your privacy.Hence, cybersecurity is crucial for every business. Cybersecurity protects critical data from cyber attackers. This includes sensitive data, governmental and industry information, personal information, personally identifiable information (PII), intellectual property, and protected health information (PHI). If you are looking for tools to fight against cyber threats, then Techwave’s tools & technologies with adequate controls will help your organization stay protected.
Cyber-attacks are an alarming threat to all types of businesses & organizations.The risk of a cyber-attack is not just a risk to your company but also to your privacy.Hence, cybersecurity is crucial for every business. Cybersecurity protects critical data from cyber attackers. This includes sensitive data, governmental and industry information, personal information, personally identifiable information (PII), intellectual property, and protected health information (PHI). If you are looking for tools to fight against cyber threats, then Techwave’s tools & technologies with adequate controls will help your organization stay protected.
Project Quality-SIPOCSelect a process of your choice and creat.docxwkyra78
Project Quality-SIPOC
Select a process of your choice and create a SIPOC for this process. Explain the utility of a SIPOC in the context of project management.
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Application security in large enterprises (part 2)
Student Name:
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Instructor Name
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Detailed Description:
Large enterprises of a thousand persons or more often have distinctly distinct data security architectures than lesser businesses. Typically they treat their data security as if they were still little companies.
This paper endeavors to demonstrate that not only do large businesses have an entire ecology of focused programs, specific to large businesses and their needs, but that this software has distinct security implications than buyer or small enterprise software. identifying these dissimilarities, and analyzing the way this can be taken advantage of by an attacker, is the key to both striking and keeping safe a large enterprise.
The Web applications are the important part of your business every day, they help you handle your intellectual property, increase your sales, and keep the trust of your customers. But there's the problem that applications re fast becoming the preferred attack vector of hackers. For this you really need something that makes your application secure.
And, with the persistent condition of today's attacks, applications can easily be get infected when security is not considered and scoped into each phase of the software development life cycle, from design to development to testing and ongoing maintenance of the application. When you take a holistic approach to your application security, you actually enhance your ability to produce and manage stable, secure applications. Applications need training and testing from the leading team of ethical hackers, for this there should be an authentic plan to recover these issues that can help an organization to plan, test, build and run applications smartly and safely.
Large enterprises of a thousand people or even more have distinctly different information security architectures than many other smaller companies. Actually, they treat their information security as if they were still small companies.
We are going to discuss some attempts to demonstrate that not only do large companies have an entire ecology of specialized software, specific to large companies and their needs, but that this software has different security implications than consumer or small business software for the applications. Recognizing these differences, and examining the way this can be taken advantage of by an attacker, is the key to both attacking and defending a large enterprise. It’s really important to cover up the security procedures in the large enterprise.
Key Features:
· Web application security checking from development through output
· Security check web APIs and world wide web services that support your enterprise
· Effortlessly organize, view and share security-test outcomes and histories
· Endow broader lifecycle adoption th ...
In this presentation we will look at the cause and effect of the problem, analyze preparedness and learn how you can better prepare, detect, respond and recover from cyber-attacks.
Similar to Bit defender ebook_secmonitor_print (20)
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. Page 2
The massive moving forces of innovation and security threats today are crushing the average enterprise IT department.
The Twin Forces of Change in IT
On one side, the evolution of network
systems continues to accelerate at
lightning speed. Cloud, virtualization,
containerization, big data analytics,
mobility, and the Internet of Things are
now constantly rewriting the rules of
connectivity and data governance.
On the other, attackers seek
to keep enterprises on their
back feet by changing their
techniques just as rapidly, if not
more so.
On their own, each of these
dynamic forces would be
painful to contend with.
Together, these parallel
trends threaten the entire
enterprise’s bottom line.
The only way for IT to adapt their networks to the twin forces of change in technology is to ensure that security evolves just as quickly as
the infrastructure and the threats. The only way for this kind of dynamic security to take hold is through continuous security monitoring.
3. Page 3
As you know, today’s enterprises are highly
virtualized, with servers and applications
continuously being integrated, deployed, and
updated. Workloads shift from public cloud
infrastructure to on-premise storage systems and
back again, while your users are connecting new
and more devices every day.
Couple those agile and ever-changing systems
with an increased likelihood of security-related
errors with skilled and persistent attackers and
the risk of breached and disrupted systems
increase dramatically.
With all those factors considered, it becomes
undeniable to conclude that manual security
measures just can’t ensure that systems
and applications remain managed in
line with internal security policies and
hardened against attack. Additionally, modern
IT environments, such as DevOps, means
applications and infrastructure changes more
rapidly than ever before. As fast as systems are
being developed, deployed, and updated, then
security checks need to be run in parallel and just
as swiftly. Gone are the days of running monthly
security assessments.
This is the only way that enterprises can expect
to successfully defend themselves against
attackers now.
4. Page 4
The lessons of recent cybersecurity
history are also unambiguous:
Compliance-driven and
reactive information
security efforts will not
succeed at mitigating
system vulnerabilities and
threats to a tolerable state.
Networked business-technology assets need to
be inventoried, configured, and maintained; their
vulnerabilities must be identified and mitigated;
and they need to be vetted constantly for signs
of malware and compromise. If these processes
can’t be automated, they can’t be managed
successfully.
But it can be daunting to figure out where or how
to start a Continuous Security Monitoring (CSM)
effort. Some enterprises try to tackle too much at
once, and give up once they start. Others decide
it is too overwhelming, and they don’t start at all.
That’s not good, but it’s why we wrote this guide.
5. While CSM hasn’t necessarily taken hold of the mainstream, there are plenty of thought leaders in both private and government sectors who realize the
importance of automating and monitoring as many security processes as possible. They understand that this kind of automation not only reduces data
breach risks but makes it possible to identify and stop potential attacks when suspicious activities are spotted.
These folks have lead the way in developing a number of excellent resources and frameworks that can help you get going on the path to continuous
monitoring.
Start Building Momentum with a Framework
Page 5
GET STARTED WITH NIST
One great place to get started is the
NIST Special Publication Information
Security Continuous Monitoring (ISCM)
for Federal Information Systems and
Organizations. Most of the advice is
applicable to all large enterprises, not just
government environments and provides
extremely helpful guidance.
PCI IS ALSO HELPFUL
Another area where CSM has gained
traction is in the Payment Card Industry
Data Security Standard (PCI DSS). PCI
DSS is also a broad set of security
controls, but is aimed at protecting
payment cardholder data. PCI DSS also
stresses the ability to understand the
daily system and application changes
within any aspect of the enterprise.
CDM Framework
One effort that is well underway is the U.S.
government’s Continuous Diagnostics and
Mitigation (CDM) program. The CDM program
originated in the U.S. Department of Homeland
Security and was created by Congress, CDM
provides both federal departments and agencies
what they need to know to put into place
effective continuous security controls. CDM is a
standardized way for federal entities to manage
the threats and vulnerabilities that matter, based
on potential and likelihood of impact.
Also, unlike FISMA, which has been widely
criticized for being an exercise in security
paper shuffling and check boxing, CDM aims
to help U.S. federal organizations better protect
users, software, networks, and infrastructure
by continuously examining their information
technology systems for vulnerabilities and
threats.
6. Page 6
SOURCE: U.S. Department of Homeland Security
Last Published Date: November 6, 2015
The Three Primary Phases of
Continuous Diagnostics and Mitigation
PHASE 1: Identify
and Manage Assets
PHASE 2: Least Privilege
and Infrastructure Integrity
PHASE 3: Boundary Protection
and Event Management for
Managing the Security Lifecycle
HWAM
Hardware Asset Management
TRUST
Access Control Management
(Trust in People Granted Access)
PLAN
Plan for Events
SWAM
Software Asset Management
BEHV
Security-Related Behavior
Management
RESPOND
Respond to Events
CSM
Configuration Settings
Management
CRED
Credentials and Authentication
Management
AUDIT/MONITOR
Generic Audit/Monitoring
VUL
Vulnerability Management
PRIV
Privileges
DOCUMENT
Document Requirements,
Policy, etc.
Boundary Protection
(Network, Physical, Virtual)
QM
Quality Management
RISK MANAGEMENT
7. The government isn’t moving
alone. The private sector is also
embracing CSM frameworks
in areas such as continuous
improvement and automated
testing in DevOps and the
automating of the SANS
20 Critical Controls. Many
enterprises are turning to the
SANS 20 Critical Controls and
using them to automate asset
management, configuration
management, vulnerability
management, anti-malware, and
data loss prevention, among
other controls. The effort
was informed by a number of
international organizations and
U.S. agencies and is currently
managed within the SANS
Institute.
SANS
20 Critical
Controls
Page 7
SOURCE: SANS
Inventory
of Authorized
and Unauthorized
Devices
Inventory
of Authorized
and Unauthorized
Software
Secure Configurations for
Hardware and Software on
Mobile Devices, Laptops,
Workstations, and Servers
Continuous Vulnerability
Assessment and
Remediation
Malware Defenses
Application Software
Security
Wireless Access Control Data Recovery Capability
Security Skills
Assessment and
Appropriate Training
to Fill Gaps
Secure Configurations
for Network Devices
such as Firewalls,
Routers, and Switches
Limitation and Control
of Network Ports,
Protocols, and
Services
Controlled Use
of Administrative
Privileges
Boundary Defense
Maintenance,
Monitoring, and
Analysis of
Audit Logs
Controlled Access
Based on the
Need to Know
Account Monitoring
and Control
Data Protection
Incident Response
and Management
Secure Network
Engineering
Penetration Tests
and Red Team
Exercises
8. Regardless of the
framework you choose,
there are typically five key
components to an effective
continuous monitoring
program. As you build out
your toolset to move toward
continuous monitoring,
keep in mind that this
doesn’t have to be a complete
transformation. In many
cases you’re probably already
using many of these tools in
your information security
program.
5 Key Components Of
Continuous Security Monitoring
Page 8
Asset Management
Configuration Management
Vulnerability Management
Access Control
Incident Response
9. Page 9
These include simple
inventory management and asset-
auditing software that is used to
identify all authorized hardware
and is able to quickly identify
unauthorized hardware.
Asset management
software comprises all of
the tools used to manage
and inventory corporate
owned and used devices
and applications.
It is highly unlikely that any
unauthorized devices are
managed to any enterprise
security policy. They are likely
not only vulnerable to being
breached, but already are
breached. It’s imperative that
they be identified and either
brought to policy standard or
removed from the network.
Asset Management
10. Page 10
Your software configuration
management process is how
you identify software and
system configurations, and
either confirm that they are
being managed to policy or
are deficient and need to be
corrected.
Certainly, misconfigurations of
IT assets need to be kept down
to a minimum. Your attackers
will scan your systems looking
for such misconfigured assets
and take advantage of them to
gain a foothold on the network.
Even if those vulnerable
systems are not their primary
target, they will infiltrate and use
it as a foothold to dig deeper.
Configuration
Management
11. Page 11
Here, you assess for
software vulnerabilities
within your networked
devices, remedy those
that are identified
(especially the critical
level vulnerabilities)
and then test that
patches and updates
have been successfully
applied.
Hopefully, if you run an
enterprise of any size, you have
a vulnerability management
program in place.
Software weaknesses are a
common way through which
adversaries seek to try to gain
entry onto networked devices.
Vulnerability
Management
12. Page 12
Good access control is critical to
success. The size and scope of these
efforts are largely determined by
the size of the enterprise, number
of employees, and services they
need access to. This typically includes
everything from physical building
and data center access to providing
enterprise resources such as phones,
desks, email, etc. and everything in-
between.
These are the processes to
automate the management
of provisioning and de-
provisioning of users and
devices to the network, system,
and enterprise resources.
This also includes the automated
management and monitoring of identity
access privileges (no greater authority
for access than is necessary) and
super user access, such as that being
required for administrative rights.
Access Control
13. For this, enterprises need to
automate the detection of
breaches as much as possible,
and have the response in
place to respond to the degree
necessary. Some breaches
may require little manual
response, perhaps pushing a
new machine image out to an
endpoint. Other breaches may
require extensive forensics
analysis and remediation and
cleansing effort.
If an enterprise is
going to be looking for
indicators of breach
and compromise, it
needs to have effective
ways to swiftly and
adequately deal with
those incidents.
Page 13
Incident
Response
14. Page 14
This will likely be a combination of existing
toolsets, some snappy API and integration work,
and maybe even building new custom tools.
Pulling the technology
together: Continuous
Security Monitoring Platform
Enterprises that embark on the path to continuous security monitoring are going
to be collecting and managing a lot of data. A lot of data. These will be coming
from network monitoring tools, intrusion detection systems, management
consulters, compliance and configuration management toolsets, and so forth.
You will need a way to collect this data, analyze it,
visualize it, and actually respond to it.
15. In interviews with CISOs, many enterprises turn to their vulnerability
management systems, which track a lot of system vulnerabilities,
networked assets, and confirmation settings. Others have turned to
the security and information management systems, configuration
management systems, and log management systems. And as these
programs are built out, most of these tools are used in conjunction
with their outputs fed to data analysis and dashboard tools.
Realistically, as you build
your CSM program out, you
will have various siloed sets
of information that, over
time, you will pull together
and build an actual real-
time ability to continuously
monitor and react to system
conditions.
Page 15
16. Page 16
Where do you start automating your CSM
program? There are many approaches,
such as automating what you currently
have the tools to automate: regular
vulnerability assessments, patch and
antimalware updates, reporting and
alerting, and so on. Another way is to
identify the most critical assets and
continuously monitor those and, over
time, build that program out to the rest of
the organization.
Some enterprises are automating
based on the federal CDM, others PCI
DSS (for payment card data), and still
others are looking at automating the
20 Critical Security Controls. The 20
Critical Controls was made specifically
for IT security professionals and
provides straightforward, risk-based,
implementation guidance.
Automate everything you can,
and then automate more
Focus on
continuous
monitoring to
test and evaluate
remediation
Provide common
metrics that all
stakeholders can
understand
Automate
processes
Use knowledge
of actual attacks
to build defenses
These controls stand on
four pillars:
17. Page 17
That includes
automating the
maintenance of
authorized and
unauthorized device
asset inventory,
software, security
device configurations,
and continuous
vulnerability
assessment and
remediation.
Organizations report that the 20 Critical
Controls are very effective at helping them to
select the right security technologies and then
implement, configure, monitor, and manage a
better information security program. And the
critical controls of course strongly encourage
automating controls enforcement wherever
possible.
18. Page 18
So, where do you begin your continuous security monitoring efforts?
When looking at your environment in its entirety, with an eye toward
monitoring everything all of the time, it can appear overwhelming. And
the reality is that you can’t start monitoring everything all at once.
Choices need to be made about where to start: endpoints, servers, and
applications need the most oversight and where a breach would cause
the most damage.
This is why, when deciding where to
start your continuous monitoring
efforts, the first place to look could
be where those who would attack
you also may look first.
What data or resources would attackers most likely want to target? Is
it your intellectual property? The customer data you hold? Perhaps you
won’t be the direct target; the attackers may be looking to infiltrate high-
value partners. Your security teams need to begin monitoring your most
valued assets for potential attack paths. This includes network and
system logs, and traffic, looking for anomalous behavior, as well as your
system configurations.
Attackers aren’t the only threat. The risks around regulatory compliance
also rise in rapidly changing environments. Here, you need to take
inventory of your assets and applications that touch regulated data. For
compliance, you will need to consider continuously monitoring your asset
configurations and event logs for any deviations from your compliance
and security policy.
Getting started with CSM
19. The key is to focus on monitoring and
protecting the most important assets
and applications. You’ll need to work
closely with audit and compliance
teams, operations teams, business
application owners, and security
teams to identify these assets.
Essentially, aim to identify the most critical and valuable systems
and data, as well as those that fall under the purview of regulatory
compliance, and start your continuous monitoring efforts there.
When implementing continuous security and regulatory compliance
monitoring of your high-value assets, include their configurations, the
status of security technologies such as anti-malware, network and
application firewalls, data leak prevision technologies, etc.
From here, you are going to need to automate as many of your security
controls as you can, while also monitoring their configurations to ensure
that they are managed consistently across all environments. Are your
network configurations identical from one cloud to another? Do your
wireless LANs have the same security posture? Are those servers
classified at the same risk levels set to similar security configurations?
And so on. In this way automation will help you to attain consistency
throughout your environment.
Page 19
20. CONCLUSION About Bitdefender
Building an effective CSM program isn’t something that
will happen overnight. But, as you automate certain
processes,youjustneedtomakecertainthoseprocesses
remain automated and in good shape. Use the time
saved to automate the next set of security processes
and feed the status into a dashboard or, initially, a set of
dashboards. In time, you will eventually automate your
entire program.
So what will this continuous security and regulatory
compliance monitoring do for you? Plenty, when it comes
to building a resilient environment.
When continuously deploying new applications, you will
be introducing new mistakes into the environment and
by continuously monitoring your environment, you’ll be
finding new security errors as they are introduced. So,
while you will be moving as quickly as you can, you will
be bringing your security efforts with your CSM program.
Bitdefender is a global security
technology company that delivers
solutions in more than 100 countries
through a network of value-added
alliances, distributors and reseller
partners. Since 2001, Bitdefender has
consistently produced award-winning
business and consumer security
technology, and is a leading security
provider in virtualization and cloud
technologies. Through R&D, alliances
and partnership teams, Bitdefender
has elevated the highest standards
of security excellence in both its
number-one-ranked technology
and its strategic alliances with the
world’s leading virtualization and
cloud technology providers.
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