Bisnode presentation of our pan-European B2B database and Data Quality services. How to get structure and control in your CRM system if you operate cross-border. How to get your sales people to actually use your CRM

1. PER LÖFGREN
KEY ACCOUNT MANAGER
1

2. BISNODE
The leader in European B2B market information
Working with global organisations who have,
or wish to have, a strong European presence.

3. Well known Bisnode companies
3,000
Employees
19
Countries
Solutions that help
more than 200,000
companies minimise
risk, maximise
sales, and make
better business
decisions.

4. We
data
The tools to drive your business forward.

5. THE EUROCONTACTPOOL WAY...
Local market information
in a pan-European concept!
•
•
25 million decision makers
•
18 countries
•
Total active universe
•
Historical information
•
5
30,5 million potential
European customers
Monthly updated

6. THE EUROCONTACTPOOL WAY...
• Save time and money with
√ One supplier
√ One source
√ One data standard
√ One price
• Pan-European structure
• Fully integrated with our services
6

7. SELECTION CRITERIA
Company
type
Company
activity
Legal
form
Contact
details
• Head office
• NACE rev 2
• Public/Private
• Site name
• Branch office
• Local activity
codes
• Country specific
legal forms
• Postal address
• Main activity code
• Active status
• Telephone, fax
• Street address
• www, info@
Contact
• Job function
Size of
company
• First name and
surname
• Number of
employees at
company/site
• Gender
• Number of sites
• Email (SE, UK)
8
Company
numbers
Financial
data
• National ID
numbers
• Company turnover
• VAT number
• Registration date/new
to file
• Share capital
• Export/import

8. Including…
9

9. COMMON PAINS
Senior
Management
Decisions
made on
inaccurate and
incomplete
information
Marketing
Managers
Not enough
information to
create targeted
campaigns
IT
Department
Keeping big data
up to date and
structured is
becoming very
difficult and timeconsuming
Sales
Representatives
Frustrated by
wasting time on
bad quality leads
Finance
Department
Wasting time and
money on
invoices with the
wrong customer
information
Sales
Managers
No control
over who is
working with
what

10. THIS IS WHERE WE CAN HELP…
eurocontactpool is a solution to all of those problems

11. GAIN KNOWLEDGE
Communicate the
right information
to them
Understand your
market position
Know your
customers

12. WORK SMARTER
High Quality
Prospecting
Segmented
Sales
Online form
integration

13. DON’T WASTE RESOURCES
Customer/prospect information
direct into the system

14. THINK ABOUT TOMORROW
Clean up
your data
Complete
your data
Keep your
data fresh
Approximately 20%
of company data
goes bad annually

15. TAKE BACK CONTROL
Monitoring
database
Correct
Complete
No duplicates
3 4 2 7
2 7 8
Quality assured
customer database

16. DON’T GO BACKWARDS
Monitoring
database
3 2 7 8
8 9
1
0
New
customer?
3 2 7 8
8 9
1
0

17. FOR THE LONG TERM
Monitoring
database
3 2 7 8
3 2 7 8

18. DO YOU RECOGNISE THESE PAINS?
Senior
Management
Decisions
made on
inaccurate and
incomplete
information
Marketing
Managers
Not enough
information to
create targeted
campaigns
IT
Department
Keeping big data
up to date and
structured is
becoming very
difficult and timeconsuming
Sales
Representatives
Frustrated by
wasting time on
bad quality leads
Finance
Department
Wasting time and
money on
invoices with the
wrong customer
information
Sales
Managers
No control
over who is
working with
what