A look into<br />Bisleri<br />
PAST<br /><ul><li> In the early 1990s Bisleriwas the market leader.
 1990 - Parle BisleriLtd  </li></ul>had a 70% market share .<br /><ul><li>Bisleri’s market eroded </li></ul>because of maj...
Present<br /><ul><li>Bisleri’s distribution network contributed to the company’s decline in market share.
 Currently Bisleri is struggling to hold on to its 40% market share.</li></li></ul><li>STRENGHTS<br /><ul><li> Experience ...
Brand name synonyms with mineral water
 Innovation in the form of following</li></ul>	Packaged drinking water<br />	Pet Bottles<br />	Breakaway seal<br />	Hexago...
weakness<br /><ul><li> Age old Distribution System
 Duplicity in the market
 Reluctance to invest
 Wrong positioning</li></li></ul><li>OPPORTUNITY<br /><ul><li>By 2001 the Mineral water market in India was of  Rs 500 Cro...
DISTRIBUTION<br />PROMOTION<br />PRODUCT<br />POSITIONING<br />
Our key to success<br />
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Bislery

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Bislery

  1. 1. A look into<br />Bisleri<br />
  2. 2. PAST<br /><ul><li> In the early 1990s Bisleriwas the market leader.
  3. 3. 1990 - Parle BisleriLtd </li></ul>had a 70% market share .<br /><ul><li>Bisleri’s market eroded </li></ul>because of major players like<br />Pepsi and Coca-Cola <br /><ul><li>BisleriLaunched </li></ul>`Pure And Safe’ ad campaign.<br /><ul><li>Bisleri was the generic</li></ul>brand up till 2000.<br />
  4. 4. Present<br /><ul><li>Bisleri’s distribution network contributed to the company’s decline in market share.
  5. 5. Currently Bisleri is struggling to hold on to its 40% market share.</li></li></ul><li>STRENGHTS<br /><ul><li> Experience since 1960’s
  6. 6. Brand name synonyms with mineral water
  7. 7. Innovation in the form of following</li></ul> Packaged drinking water<br /> Pet Bottles<br /> Breakaway seal<br /> Hexagonal Bottles<br /> Family Pack<br />
  8. 8. weakness<br /><ul><li> Age old Distribution System
  9. 9. Duplicity in the market
  10. 10. Reluctance to invest
  11. 11. Wrong positioning</li></li></ul><li>OPPORTUNITY<br /><ul><li>By 2001 the Mineral water market in India was of Rs 500 Crore and was growing </li></ul>@ 40% p.a.<br /><ul><li> Indian fitness market which is a 1,800cr & </li></ul>is growing @ 13% p.a.<br /><ul><li> Market expansion by acquiring local brands</li></li></ul><li>threats<br />Competitions from rival brands such as<br />Pepsi’s Aquafina & Coca Cola’s Kinley.<br />
  12. 12. DISTRIBUTION<br />PROMOTION<br />PRODUCT<br />POSITIONING<br />
  13. 13. Our key to success<br />
  14. 14. Solutions and Recommendations<br /><ul><li> Continue to concentrate on bulk line (5, 10 and 20 Liters)
  15. 15. Why PLAY SAFE?</li></ul>Shift position of the brand to <br />“Feel Fresh”<br /><ul><li> Fitness market growing in India @ 13% p.a.
  16. 16. Spend more money to strengthen the distribution channel by implementing more plants.</li></li></ul><li>DISTRIBUTION CHANNEL<br />
  17. 17. FUTURE PLANS<br />
  18. 18. PLEASE DON’T WASTE WATER…..!<br />THANK YOU<br />

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