Slides from a seminar presented to audiences at the New York Public Library Small Business Resource Center on 02/01/17, developed with support from the New York State Small Business Development Center (NYSBDC) and the United States Small Business Administration (SBA).
97% of businesses use social media; only 20% are seeing measurable results. How are you doing?
If you’re frustrated, you’re not alone. Today’s business owner not only has be an expert at what they do, but they also are expected to have a presence and reach to current and potential customers on social media.
This seminar will help you develop a Social Media Strategy and Action Plan that can lead towards positive results for your business.
Some of what you will learn includes:
- How social media works and why you need to be using it
An action plan that saves you 75% of the time you would spend without one
- A survey of five popular social media platforms, how they differ from one another, and what kind of businesses find the most success with each one.
- Facebook, Twitter, Instagram, Pinterest and LinkedIn: What’s Next?
About the Speaker
Charlie Conard, co-founder and principal of Social Go To, specializes in creating social media strategies that grow audiences, increase engagement, and transform prospects into customers. Charlie has worked with brands including L’Oreal, Mount Sinai Medical Center, Continental Airlines, United Way, Publishers Weekly, and KitchenAid.
Digital Marketing Master Class Session 5Kenny Soto
The fifth session of SCORE NYC's Digital Marketing Master Class series. In this workshop we cover Twitter, Pinterest, Google Plus, Instagram, and LinkedIn marketing tactics. In addition, we also go over how to use the social scheduling tool Buffer.
Digital Marketing Master Class Session 6-AKenny Soto
This document summarizes a digital marketing masterclass session on various digital marketing tools. It provides an overview of the session, which covered Google AdWords, YouTube advertising, and email marketing. Certificates of completion were awarded at the end of the session. The session aimed to help students understand digital marketing as an ongoing journey that requires continuous learning as the field rapidly evolves.
14NTCFB Turning Your Fans into Supporterssarahburris
Facebook has become one of the most important channels for engaging supporters online. Learn about specific tools, strategies and tactics to reach new supporters, deepen relationships with existing fans, and capture data so you can engage people off Facebook as well. This session is for the Facebook and social media page manager interested in list growth, supporter engagement and online funder cultivation.
Attendees will walk away with: 1) Strategies for list building and supporter engagement on Facebook; 2) Access to free tools for assessing the performance of your Facebook page; 3) Recommendations for improvement based on your page’s current size and engagement score; 4) Insights into which of Facebook advertising options have been proving most cost effective. Hashtag for this is discussion was: #14NTCFB
Speaker was Drew Bernard from ActionSprout.com
This is a version of the slides that includes the builds so people can actually read all of the content on the slides with images that overlay the text.
This document provides a weekly schedule for a person named Nir. It lists the activities Nir engages in each day of the week. On Sundays, Nir rests. On Mondays, he goes to school in Ramat Gan and takes a Capoeira class, getting there by public transportation. On Tuesdays, he has a trumpet lesson and goes home afterwards. Thursdays involve meeting friends to play football. Fridays and Saturdays are for relaxing and socializing with friends. The document also includes exercises to generate questions about Nir's weekly schedule in different question formats.
Basic Profile ATS Applied Tech Systems.
Company Profile:
ATS is The Independent Solution Provider for Industrial, Process and Information Technology users world-wide.
We provide products and services for all three levels of the automation pyramid; control, execution and information.
El documento ofrece una larga lista de características y responsabilidades que se necesitan para hacer feliz a una mujer, incluyendo ser su amigo, compañero, amante, cocinero y experto en varias áreas técnicas. También enfatiza la importancia de recordar fechas especiales pero advierte que cumplir con todo esto no garantiza su felicidad. Luego contrasta brevemente que hacer feliz a un hombre sólo requiere de sexo y comida.
Support de l'intervention de Thomas Henry, gallicanaute, auteur du blog Ceints de bakélite et fondateur de Disquaires de Paris.. Table ronde n°3 "Le disque, un objet patrimonial en devenir ?" - Rencontres Nationales des Bibliothécaires Musicaux, les 13 et 14 mars 2017, à Nice : « la valorisation et la médiation du patrimoine musical en bibliothèque ».
Digital Marketing Master Class Session 5Kenny Soto
The fifth session of SCORE NYC's Digital Marketing Master Class series. In this workshop we cover Twitter, Pinterest, Google Plus, Instagram, and LinkedIn marketing tactics. In addition, we also go over how to use the social scheduling tool Buffer.
Digital Marketing Master Class Session 6-AKenny Soto
This document summarizes a digital marketing masterclass session on various digital marketing tools. It provides an overview of the session, which covered Google AdWords, YouTube advertising, and email marketing. Certificates of completion were awarded at the end of the session. The session aimed to help students understand digital marketing as an ongoing journey that requires continuous learning as the field rapidly evolves.
14NTCFB Turning Your Fans into Supporterssarahburris
Facebook has become one of the most important channels for engaging supporters online. Learn about specific tools, strategies and tactics to reach new supporters, deepen relationships with existing fans, and capture data so you can engage people off Facebook as well. This session is for the Facebook and social media page manager interested in list growth, supporter engagement and online funder cultivation.
Attendees will walk away with: 1) Strategies for list building and supporter engagement on Facebook; 2) Access to free tools for assessing the performance of your Facebook page; 3) Recommendations for improvement based on your page’s current size and engagement score; 4) Insights into which of Facebook advertising options have been proving most cost effective. Hashtag for this is discussion was: #14NTCFB
Speaker was Drew Bernard from ActionSprout.com
This is a version of the slides that includes the builds so people can actually read all of the content on the slides with images that overlay the text.
This document provides a weekly schedule for a person named Nir. It lists the activities Nir engages in each day of the week. On Sundays, Nir rests. On Mondays, he goes to school in Ramat Gan and takes a Capoeira class, getting there by public transportation. On Tuesdays, he has a trumpet lesson and goes home afterwards. Thursdays involve meeting friends to play football. Fridays and Saturdays are for relaxing and socializing with friends. The document also includes exercises to generate questions about Nir's weekly schedule in different question formats.
Basic Profile ATS Applied Tech Systems.
Company Profile:
ATS is The Independent Solution Provider for Industrial, Process and Information Technology users world-wide.
We provide products and services for all three levels of the automation pyramid; control, execution and information.
El documento ofrece una larga lista de características y responsabilidades que se necesitan para hacer feliz a una mujer, incluyendo ser su amigo, compañero, amante, cocinero y experto en varias áreas técnicas. También enfatiza la importancia de recordar fechas especiales pero advierte que cumplir con todo esto no garantiza su felicidad. Luego contrasta brevemente que hacer feliz a un hombre sólo requiere de sexo y comida.
Support de l'intervention de Thomas Henry, gallicanaute, auteur du blog Ceints de bakélite et fondateur de Disquaires de Paris.. Table ronde n°3 "Le disque, un objet patrimonial en devenir ?" - Rencontres Nationales des Bibliothécaires Musicaux, les 13 et 14 mars 2017, à Nice : « la valorisation et la médiation du patrimoine musical en bibliothèque ».
par Frédéric Fuochi, responsable vidéothèque, discothèque, pôle multimédia et conservation de la musique à la BMVR de Nice. Table ronde n°3 "Le disque, un objet patrimonial en devenir ?" - Rencontres Nationales des Bibliothécaires Musicaux, les 13 et 14 mars 2017, à Nice : « la valorisation et la médiation du patrimoine musical en bibliothèque ».
par Dominique Lahary. Programme des Rencontres Nationales des Bibliothécaires Musicaux, organisées par l'ACIM | 13 & 14 mars 2017 | Nice | « la valorisation et la médiation du patrimoine musical en bibliothèque »
D-Mart is a chain of hypermarkets and supermarkets in India operated by Avenue Supermarts Ltd. It has over 100 stores across several Indian states. D-Mart aims to provide a one-stop shopping experience for customers, offering a wide range of products including food, clothing, home goods, and more. It focuses on maintaining low prices through cost control strategies like owning most of its properties and paying suppliers quickly. This cost leadership approach has contributed to D-Mart's success and growth across India.
The document discusses the technologies used to create a music magazine product. It describes using Photoshop to edit photos, add text and graphics, and apply color schemes and borders. Photoshop was used to edit photos on the cover, contents page, and article pages. InDesign was also used to position graphics and text for the article pages. A photography kit including a camera, model lights, strobes, and auxiliary lights was used to take high quality photos of the artist, which were then edited in Photoshop.
Predictive Analytics with Airflow and PySparkRussell Jurney
The document is a slide presentation about predictive analytics using Apache Airflow and PySpark. It includes slides that:
1) Provide an overview of the speaker's background and skills in data science and engineering.
2) Describe a sample data science workflow using tools like Apache Spark, Kafka, MongoDB, ElasticSearch and Flask.
3) Show examples of Airflow tasks defined in Python that use PySpark to process data from JSON files on a daily basis, grouping and aggregating the data.
Actividad 7 de jose german nuñez medrano 6°aGermán Núñez
Este documento presenta la información biográfica de José Germán Núñez Medrano. Nació en 1999 en Tamaulipas, México. Actualmente asiste a la preparatoria Mante y practica basquetbol. Sus mejores amigas son Paola, Mónica, Kenia, Cassandra y Samanta. Sus opciones de carrera universitaria son ingeniería petrolera, biomédica o eléctrica.
par Laure Orlo, bibliothèque Méjanes, Aix-en-Provence. Table ronde n°1 "Les fonds musicaux patrimoniaux des bibliothèques en PACA". Rencontres Nationales des Bibliothécaires Musicaux, les 13 et 14 mars 2017, à Nice : « la valorisation et la médiation du patrimoine musical en bibliothèque ».
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...Charlie Conard
The document provides guidance on using social media for business purposes. It recommends identifying target customer personas and their needs to guide content creation. Business owners should choose the top platforms their customers use and focus on creating high-quality, mobile-optimized content like neighborhood guides, recommendations, and success stories. Once content is established, the document suggests investing $300-450 per month on Facebook advertising to promote posts and drive engagement. The overall goal is to position the business as a knowledgeable resource and stay top-of-mind with prospects through an ongoing social media presence.
De-Mystifying Twitter for Small Business - 2016Charlie Conard
Cut through the common confusion about Twitter & discover how this social media platform can help grow your small business. Charlie Conard answers common questions about Twitter for business owners, including:
- Getting Your Business started on Twitter
- How do Hashtags work, & Why they are Important?
- Learning to Write an effective Tweet –in under 140 Characters!
- Case Studies: See how Twitter has helped other Small Business Owners Transform
You’ll leave this lecture with a clear understanding of how Twitter works & the ways it can help your small business build sales.
About the Speaker
Charlie Conard, co-founder and principal of Social Go To, specializes in creating social media strategies that grow audiences, increase engagement, and transform prospects into customers. Charlie has worked with brands including L’Oreal, Mount Sinai Medical Center, Continental Airlines, United Way, Publishers Weekly, and KitchenAid.
Select slides with annotation from a seminar presented at the New York Science, Industry, and Business Library Small Business Resource Center (New York Public Library) on 02/09/16.
At HackerEarth, we pride in our culture. Culture is one of the critical components of building organizations that last. The culture at HackerEarth guides everyone on what's expected from people and what the organization aims to give them back. It's essentially our shared set of values that we all believe in.
Social Media Advertising Hacks & PromotionsCharlie Conard
This document provides an overview of a presentation on social media advertising hacks and promotions. The presentation covers understanding social media advertising approaches, why social media matters for businesses, challenges with visibility on social media without advertising, types of social advertising, understanding pay-per-click advertising, and hacks for Facebook advertising. Key points emphasized include using pinpoint targeting for audiences, focusing on deep keywords, determining customer types, and not using Facebook's boost button for better control over targeting.
Branchout 2017 - Day 1 Session - Amanda GoetzBranch
Driving Agile Mobile Innovations Across Departments - The Role of Product Marketing
By Amanda Goetz, Head of Consumer & Product Marketing at The Knot
Product Marketing is a critical, strategic role but still wildly misunderstood and underutilized across but everything you need to know about working with Product Marketing you learned in Preschool. Join XO Group's (flagship brand - The Knot) Head of Product Marketing to learn 5 proven strategies to work effectively with your Product Marketer to benefit your mobile-minded organization and increase user acquisition, retention and grow brand equity.
Social Selling means using social media to create a relationship with your buyer. If you're looking for a job, you are a product and the employer is the buyer. Use #SocialSelling techniques to get your next job.
Why Brand Engagement Isn’t All About Your BrandBrandSquare
Go beyond your brand’s core messaging to surprise and delight. The most engaging brands break through the statistics to reach a deeper awareness.
Watch the entire webinar here: http://videos.brandsquare.com/watch/ANqwpYvGx7ekaP7Un5RD6x
The document discusses how to measure social media effectiveness by developing a comprehensive strategy and understanding the customer journey. It emphasizes measuring meaningful actions and relationships rather than just impressions. Key metrics to track include engagement with content, newsletter signups, inquiries from social media. Developing a "relationship funnel" by moving prospects deeper into relationships with the brand is important. Common challenges include lack of interactions with content, which ads can help address, and not converting the social media audience to sales channels like email.
This March, The Charles hosted its first Birdwatch Flight School event. Part one of an ongoing series, it aimed to encourage and and empower the next generation of creatives looking to make their mark in the industry.
Making Your Brand Your Business: How to craft a powerful personal brandTerri Trespicio
Your website is not a logo, tagline, or website. But it's also not your resume, your income, or your business. Brand means one thing: What you and your work mean to other people. In this keynote address, delivered at the Barron's Top Advisor Summit in West Palm Beach, January 2018, Terri Trespicio defines what a personal brand is, and how to stand out in a world (and industry) of people doing the same thing.
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictAnvil Media, Inc.
Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
What have you done for me lately pr kevin petschow_depaulu_052317Aeris Communications
Kevin Petschow, a senior director of global public relations, gave a presentation to PRAD 255 students about his career journey in public relations. He discussed how he got started in the field, typical days on the job, and tips for success. Petschow shared insights from his various public relations roles in technology companies and experiences working at both public relations agencies and corporate communications departments. The presentation covered various topics such as alternate career pathways, stepping stones to success, and points to ponder for students considering a future in public relations.
par Frédéric Fuochi, responsable vidéothèque, discothèque, pôle multimédia et conservation de la musique à la BMVR de Nice. Table ronde n°3 "Le disque, un objet patrimonial en devenir ?" - Rencontres Nationales des Bibliothécaires Musicaux, les 13 et 14 mars 2017, à Nice : « la valorisation et la médiation du patrimoine musical en bibliothèque ».
par Dominique Lahary. Programme des Rencontres Nationales des Bibliothécaires Musicaux, organisées par l'ACIM | 13 & 14 mars 2017 | Nice | « la valorisation et la médiation du patrimoine musical en bibliothèque »
D-Mart is a chain of hypermarkets and supermarkets in India operated by Avenue Supermarts Ltd. It has over 100 stores across several Indian states. D-Mart aims to provide a one-stop shopping experience for customers, offering a wide range of products including food, clothing, home goods, and more. It focuses on maintaining low prices through cost control strategies like owning most of its properties and paying suppliers quickly. This cost leadership approach has contributed to D-Mart's success and growth across India.
The document discusses the technologies used to create a music magazine product. It describes using Photoshop to edit photos, add text and graphics, and apply color schemes and borders. Photoshop was used to edit photos on the cover, contents page, and article pages. InDesign was also used to position graphics and text for the article pages. A photography kit including a camera, model lights, strobes, and auxiliary lights was used to take high quality photos of the artist, which were then edited in Photoshop.
Predictive Analytics with Airflow and PySparkRussell Jurney
The document is a slide presentation about predictive analytics using Apache Airflow and PySpark. It includes slides that:
1) Provide an overview of the speaker's background and skills in data science and engineering.
2) Describe a sample data science workflow using tools like Apache Spark, Kafka, MongoDB, ElasticSearch and Flask.
3) Show examples of Airflow tasks defined in Python that use PySpark to process data from JSON files on a daily basis, grouping and aggregating the data.
Actividad 7 de jose german nuñez medrano 6°aGermán Núñez
Este documento presenta la información biográfica de José Germán Núñez Medrano. Nació en 1999 en Tamaulipas, México. Actualmente asiste a la preparatoria Mante y practica basquetbol. Sus mejores amigas son Paola, Mónica, Kenia, Cassandra y Samanta. Sus opciones de carrera universitaria son ingeniería petrolera, biomédica o eléctrica.
par Laure Orlo, bibliothèque Méjanes, Aix-en-Provence. Table ronde n°1 "Les fonds musicaux patrimoniaux des bibliothèques en PACA". Rencontres Nationales des Bibliothécaires Musicaux, les 13 et 14 mars 2017, à Nice : « la valorisation et la médiation du patrimoine musical en bibliothèque ».
Real Estate - Open the Door to Your Next Sale Using an Effective Social Media...Charlie Conard
The document provides guidance on using social media for business purposes. It recommends identifying target customer personas and their needs to guide content creation. Business owners should choose the top platforms their customers use and focus on creating high-quality, mobile-optimized content like neighborhood guides, recommendations, and success stories. Once content is established, the document suggests investing $300-450 per month on Facebook advertising to promote posts and drive engagement. The overall goal is to position the business as a knowledgeable resource and stay top-of-mind with prospects through an ongoing social media presence.
De-Mystifying Twitter for Small Business - 2016Charlie Conard
Cut through the common confusion about Twitter & discover how this social media platform can help grow your small business. Charlie Conard answers common questions about Twitter for business owners, including:
- Getting Your Business started on Twitter
- How do Hashtags work, & Why they are Important?
- Learning to Write an effective Tweet –in under 140 Characters!
- Case Studies: See how Twitter has helped other Small Business Owners Transform
You’ll leave this lecture with a clear understanding of how Twitter works & the ways it can help your small business build sales.
About the Speaker
Charlie Conard, co-founder and principal of Social Go To, specializes in creating social media strategies that grow audiences, increase engagement, and transform prospects into customers. Charlie has worked with brands including L’Oreal, Mount Sinai Medical Center, Continental Airlines, United Way, Publishers Weekly, and KitchenAid.
Select slides with annotation from a seminar presented at the New York Science, Industry, and Business Library Small Business Resource Center (New York Public Library) on 02/09/16.
At HackerEarth, we pride in our culture. Culture is one of the critical components of building organizations that last. The culture at HackerEarth guides everyone on what's expected from people and what the organization aims to give them back. It's essentially our shared set of values that we all believe in.
Social Media Advertising Hacks & PromotionsCharlie Conard
This document provides an overview of a presentation on social media advertising hacks and promotions. The presentation covers understanding social media advertising approaches, why social media matters for businesses, challenges with visibility on social media without advertising, types of social advertising, understanding pay-per-click advertising, and hacks for Facebook advertising. Key points emphasized include using pinpoint targeting for audiences, focusing on deep keywords, determining customer types, and not using Facebook's boost button for better control over targeting.
Branchout 2017 - Day 1 Session - Amanda GoetzBranch
Driving Agile Mobile Innovations Across Departments - The Role of Product Marketing
By Amanda Goetz, Head of Consumer & Product Marketing at The Knot
Product Marketing is a critical, strategic role but still wildly misunderstood and underutilized across but everything you need to know about working with Product Marketing you learned in Preschool. Join XO Group's (flagship brand - The Knot) Head of Product Marketing to learn 5 proven strategies to work effectively with your Product Marketer to benefit your mobile-minded organization and increase user acquisition, retention and grow brand equity.
Social Selling means using social media to create a relationship with your buyer. If you're looking for a job, you are a product and the employer is the buyer. Use #SocialSelling techniques to get your next job.
Why Brand Engagement Isn’t All About Your BrandBrandSquare
Go beyond your brand’s core messaging to surprise and delight. The most engaging brands break through the statistics to reach a deeper awareness.
Watch the entire webinar here: http://videos.brandsquare.com/watch/ANqwpYvGx7ekaP7Un5RD6x
The document discusses how to measure social media effectiveness by developing a comprehensive strategy and understanding the customer journey. It emphasizes measuring meaningful actions and relationships rather than just impressions. Key metrics to track include engagement with content, newsletter signups, inquiries from social media. Developing a "relationship funnel" by moving prospects deeper into relationships with the brand is important. Common challenges include lack of interactions with content, which ads can help address, and not converting the social media audience to sales channels like email.
This March, The Charles hosted its first Birdwatch Flight School event. Part one of an ongoing series, it aimed to encourage and and empower the next generation of creatives looking to make their mark in the industry.
Making Your Brand Your Business: How to craft a powerful personal brandTerri Trespicio
Your website is not a logo, tagline, or website. But it's also not your resume, your income, or your business. Brand means one thing: What you and your work mean to other people. In this keynote address, delivered at the Barron's Top Advisor Summit in West Palm Beach, January 2018, Terri Trespicio defines what a personal brand is, and how to stand out in a world (and industry) of people doing the same thing.
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictAnvil Media, Inc.
Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
What have you done for me lately pr kevin petschow_depaulu_052317Aeris Communications
Kevin Petschow, a senior director of global public relations, gave a presentation to PRAD 255 students about his career journey in public relations. He discussed how he got started in the field, typical days on the job, and tips for success. Petschow shared insights from his various public relations roles in technology companies and experiences working at both public relations agencies and corporate communications departments. The presentation covered various topics such as alternate career pathways, stepping stones to success, and points to ponder for students considering a future in public relations.
This document provides tips for businesses to use social media to engage customers. It recommends starting relationships by interacting on social media where conversations take place and relationships form. It advises finding the right audience and messages for each platform and sharing valuable content like videos, white papers, FAQs, and how-to guides. Businesses should use employees to share this content on LinkedIn and do unexpected things to attract attention. The goal is to connect with customers and build trust through engaging and helpful social media interactions.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to do Digital Public Relations and how to manage crisis in this Mobile AGE. The seminar was organized by Hong Kong Retail Management Association (HKRMA) for brick-and-mortar companies of the retail industries.
Making your brand your business: How (& why) to craft a powerful personal brandTerri Trespicio
The document discusses building a personal brand. It emphasizes that a brand is more than just logos or social media - it is the meaning and purpose that is conveyed to others. An effective personal brand is based on three elements: promise, presence, and practice. The promise is what the brand provides to others such as trust, growth or meaning. Presence is how the person is perceived through their expertise, personality and story. Practice refers to the consistent actions that define the brand over time such as through social media or client work. Building an authentic, differentiated personal brand can help people achieve more and become indispensable to their industry or profession.
The document discusses social media optimization strategies presented by Eric Ellis of Deluxe Corporation. It begins with introductions of Ellis and Deluxe Corporation. The presentation's agenda is then outlined, covering what social media is, why it works for small businesses, and the five key elements of a successful social media campaign: listen, identify, strategize, engage, and measure. Strategies are presented for each element, including listening to customer conversations, identifying business goals and audiences, developing objectives, diversifying social media presence beyond Facebook, and leveraging different social media platforms.
Legacy-Level Branding: Why Your Brand is Bigger Than Your BusinessTerri Trespicio
What makes you different? How do you stand out (especially when everyone else is doing what you are)? In this keynote, delivered at the 2018 Money Concepts broker dealer conference in Vail, Colorado, brand advisor and speaker Terri Trespicio gives you a fresh perspective on branding, and why it's pivotal to the future of your business.
Your Six Second Personal Brand Story in 5 ExercisesDave Sutton
We’ve shared six guidelines on how to build a personal brand. Now we’d like to dive a notch deeper and answer: How do you actually build a personal brand story?
The Brand Narrative is a story that energizes and engages people to take action and drives them to achieve the destination. It prompts the emotional benefits that the brand promises to deliver to the audience. It features a hero, and in this case, the hero should be the audience (not the brand). It is delivered with “ruthless consistency” and focus - every communication and experience is aligned to enhance the audience’s understanding of the unique story of the personal brand.
Similar to Facebook for Small Business - 12 Best Practices to Market Your Business Better (20)
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
28. 1 - Your prospects are on a journey towards purchase.
2 - Today, more of the sales cycle happens without you.
3 - You must think like the customer(s!)
4 - Different customers have different needs/pain points.
5 - Focus on overall business goals; then plan your marketing.
3 - The Prospect & Customer Journey
Your Takeaways