Watch this #CCSeries webinar on-demand: http://rtou.ch/2mBUUwH
Hear from content experts to learn the top strategies for successful visual content curation:
Activate your consumer base;
Develop a strategic approach to launch a product or seasonal campaign;
Power content from network brands; and
Measure performance and tell a ROI story.
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content with built-in distribution. Empower your customers to become micro-influencers to drive sales.
Why Brand Engagement Isn’t All About Your BrandBrandSquare
Go beyond your brand’s core messaging to surprise and delight. The most engaging brands break through the statistics to reach a deeper awareness.
Watch the entire webinar here: http://videos.brandsquare.com/watch/ANqwpYvGx7ekaP7Un5RD6x
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...Sales Summit
Brand advocacy is considered the holy grail of marketing, because your fans become your authentic marketers, sales force, and contributors. Learn how to tap its organic firepower by activating, engaging, and amplifying brand advocate communities at scale and speed to drive your business goals at an unrivaled ROI.
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content with built-in distribution. Empower your customers to become micro-influencers to drive sales.
Why Brand Engagement Isn’t All About Your BrandBrandSquare
Go beyond your brand’s core messaging to surprise and delight. The most engaging brands break through the statistics to reach a deeper awareness.
Watch the entire webinar here: http://videos.brandsquare.com/watch/ANqwpYvGx7ekaP7Un5RD6x
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...Sales Summit
Brand advocacy is considered the holy grail of marketing, because your fans become your authentic marketers, sales force, and contributors. Learn how to tap its organic firepower by activating, engaging, and amplifying brand advocate communities at scale and speed to drive your business goals at an unrivaled ROI.
Brands are facing some of their greatest challenges trying to reach an ever elusive customer base across the cluttered digital landscape. But those same brands have one of the greatest opportunities as well. Using the mobile channel to engage customers and reward loyalty is much more than tracking points or purchases. Location, customer data, buying history, social influence are just a few areas mobile loyalty is going. In this keynote Ron Cariker will present some of the latest innovations in mobile loyalty and share real use cases in action from one of the most well-known global brands, Harley-Davidson.
23 Predictions for Native Advertising in 2017 - Native Advertising InstituteRomain Fonnier
Native advertising is coming of age. If 2016 was the year in which “everyone came to the table”, as one expert puts it, 2017 will be the year in which native advertising might truly scale and increase in creativity as well as in transparency.
That’s the message binding together the 23 experts which Native Advertising Institute has asked to take a look into the future in order to predict how the coming year will affect native advertising.
The predictions included in the e-book ’23 Predictions for Native Advertising in 2017′ cover all areas of native advertising and answers your questions regarding:
How Native Ad Studios will evolve?
If marketers will embrace native advertising and how?
How native advertising will scale?
What labelling in native advertising will look like?
Which new creative technologies such as live video, VR, 360 degree video will affect native advertising.
Matthew Kwan, Principal Consultant of Adams, shared at Hong Kong Trade Development Council (HKTDC) SME Centre on November 29, 2017 about how to optimize return on investment (ROI) using different Digital Marketing channels and Ad formats.
Marketers must constantly be ready to move forward and evolve. It is experimentation and innovation that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the value of evolving. In this presentation, we cover five of their most important insights.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Building a content marketing powerhouse - Adobe Summit 2017 Las VegasAndy Betts
Building a content marketing powerhouse
Peter Krmpotic - Group Product Manager, Adobe
Andy Betts - Executive and CMO Advisor - VP of Content and Communications, Executive and CMO Advisor
Learn what you need to know about content marketing and how it is revolutionizing not only the marketing department but the entire organization. With the explosion of marketing channels and the customers' growing demand for personalized content, marketers face an increasingly complex challenge of delivering personalized and contextually relevant experiences across the customer journey.
This session focus on:
What is content marketing and how can your customers benefit from it
Tips and tricks on ways to overcome today's challenges around people, processes, and technology
What an ideal solution looks like
This session is for all content marketers regardless of industry.
The Future of Storytelling [ThinkContent New York 2018]Heather Eng
The word “storytelling” takes on a whole new meaning with the counterculture media brand, Vice. Hear from Dominique Delport, a veteran agency leader and newly appointed President International and Chief Revenue Officer at Vice, as he shares his thoughts on the powerful combination of strong narratives and innovative technology.
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
Learn about the 7 critical digital marketing trends insurance agents & brokers need to be aware of in 2017. It's a fast paced, constantly changing world, and successful insurance agencies and brokerages need to stay informed to keep up with customer expectations.
Beyond the Click- Mastering the Onsite ExperienceBlue Acorn
Nothing excites a customer more than receiving a personalized email with the perfect product and content recommendations. But after a quick click through to your site to make the purchase, the product they want is nowhere to be found on your landing page, leaving the customer to feel as if you don't even know who they are. Guilty? Join Blue Acorn CMO Chris Guerra as he offers examples of brands that are mastering the personalized experience – from email to checkout – and takeaways to help you improve your customer's journey.
The Call For Relevance Among B2B Buyers: Insights Into The 2017 Buyer Behavio...G3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5yqN
Research from the 2017 B2B Buyer’s Survey Report shows that complexity, consideration and the number of stakeholders continue to rise.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Brands are facing some of their greatest challenges trying to reach an ever elusive customer base across the cluttered digital landscape. But those same brands have one of the greatest opportunities as well. Using the mobile channel to engage customers and reward loyalty is much more than tracking points or purchases. Location, customer data, buying history, social influence are just a few areas mobile loyalty is going. In this keynote Ron Cariker will present some of the latest innovations in mobile loyalty and share real use cases in action from one of the most well-known global brands, Harley-Davidson.
23 Predictions for Native Advertising in 2017 - Native Advertising InstituteRomain Fonnier
Native advertising is coming of age. If 2016 was the year in which “everyone came to the table”, as one expert puts it, 2017 will be the year in which native advertising might truly scale and increase in creativity as well as in transparency.
That’s the message binding together the 23 experts which Native Advertising Institute has asked to take a look into the future in order to predict how the coming year will affect native advertising.
The predictions included in the e-book ’23 Predictions for Native Advertising in 2017′ cover all areas of native advertising and answers your questions regarding:
How Native Ad Studios will evolve?
If marketers will embrace native advertising and how?
How native advertising will scale?
What labelling in native advertising will look like?
Which new creative technologies such as live video, VR, 360 degree video will affect native advertising.
Matthew Kwan, Principal Consultant of Adams, shared at Hong Kong Trade Development Council (HKTDC) SME Centre on November 29, 2017 about how to optimize return on investment (ROI) using different Digital Marketing channels and Ad formats.
Marketers must constantly be ready to move forward and evolve. It is experimentation and innovation that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the value of evolving. In this presentation, we cover five of their most important insights.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Building a content marketing powerhouse - Adobe Summit 2017 Las VegasAndy Betts
Building a content marketing powerhouse
Peter Krmpotic - Group Product Manager, Adobe
Andy Betts - Executive and CMO Advisor - VP of Content and Communications, Executive and CMO Advisor
Learn what you need to know about content marketing and how it is revolutionizing not only the marketing department but the entire organization. With the explosion of marketing channels and the customers' growing demand for personalized content, marketers face an increasingly complex challenge of delivering personalized and contextually relevant experiences across the customer journey.
This session focus on:
What is content marketing and how can your customers benefit from it
Tips and tricks on ways to overcome today's challenges around people, processes, and technology
What an ideal solution looks like
This session is for all content marketers regardless of industry.
The Future of Storytelling [ThinkContent New York 2018]Heather Eng
The word “storytelling” takes on a whole new meaning with the counterculture media brand, Vice. Hear from Dominique Delport, a veteran agency leader and newly appointed President International and Chief Revenue Officer at Vice, as he shares his thoughts on the powerful combination of strong narratives and innovative technology.
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
Learn about the 7 critical digital marketing trends insurance agents & brokers need to be aware of in 2017. It's a fast paced, constantly changing world, and successful insurance agencies and brokerages need to stay informed to keep up with customer expectations.
Beyond the Click- Mastering the Onsite ExperienceBlue Acorn
Nothing excites a customer more than receiving a personalized email with the perfect product and content recommendations. But after a quick click through to your site to make the purchase, the product they want is nowhere to be found on your landing page, leaving the customer to feel as if you don't even know who they are. Guilty? Join Blue Acorn CMO Chris Guerra as he offers examples of brands that are mastering the personalized experience – from email to checkout – and takeaways to help you improve your customer's journey.
The Call For Relevance Among B2B Buyers: Insights Into The 2017 Buyer Behavio...G3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5yqN
Research from the 2017 B2B Buyer’s Survey Report shows that complexity, consideration and the number of stakeholders continue to rise.
Similar to Turn Visual Social Content into ROI (20)
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
5. #CCSeries
About Retail TouchPoints
ü Launched in 2007
ü Over 30,000 retail subscribers
ü To provide executives with relevant,
insightful content across a variety of
digital medium
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9. SOURCE: 2016 BAZAARVOICE BENCHMARK DATA
CONSUMERS
can purchase with
greater confidence
BRANDS
can reach in-market
shoppers at
critical moments
RETAILERS
can deliver a
superior
shopping experience
T H E B A Z A A R V O I C E N E T W O R K