SlideShare a Scribd company logo
Why Listen to
     Consumers?
 They don’t understand payments
   or care about them at all,
so let’s think about what works
It all works fine
Cards are all we
      need
Would we use...
Not bovvered
Barry Grange, a Tesco director
who heads the British Retail
Consortium’s committee that
has talked to the banks, has
still to be convinced of the
usefulness of [debit cards].



                                 Will Britain buy electronic shopping?
                                 in New Scientist magazine
                                 (April 29th, 1984).
Remote shopping, while
entirely feasible, will flop—
because women like to get out
of the house, like to handle
merchandise, like to be able to
change their minds.



                                  Time Magazine
                                      (1966)
There is no reason anyone
would want a computer in their
home — Ken Olsen, founder
and CEO of Digital Equipment
Corporation



                                        speaking at the
                                 World Future Society in Boston
                                            (1977)
Prepaid
(Starbucks)
Companion (O2)
Embedded (Hailo)
Attached (PayTag)
Convenient
   (TfL)
Acquiring
 (Square)
So What?
smart
 payments
are integrated
   payments
strategy
checkpoint
 APIs mean a
 new kind of
 competition
smart
   pipes
    digital
 identity and
digital money


                © Steve Jackson Games
...not dumb
  services
@dgwbirch

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