This document proposes a business concept to produce biogas from kitchen waste in Pakistan. It aims to provide a cost-effective renewable energy source called "Own Biogas plant for own house" to address issues of natural gas shortage, fossil fuel use, and soil nutrient deficiency. The target market is lower and middle class families in cities, villages and towns representing 63% of Pakistan's population. The business model involves direct distribution of biogas plants costing 9,000 PKR in Rawalpindi with promotion through demonstrations and word-of-mouth. Financial projections estimate revenues growing from 14.4 million PKR in year 1 to 36 million PKR in year 3, with net income reaching 6.18 million PKR. The

3. Business Concept
Production of Biogas from
“Kitchen Waste”
Improving life styles, providing self reliance along with
economic and environmental benefits

4. Mission Statement
To provide integrated energy solutions to our
customers in an environmentally friendly,
economical and socially responsible manner.

5. Problem
 Unavailability/shortage of natural gas in
congested areas
 Huge demand/supply gap in the energy sector
due to growing population
 Massive use of fossil fuel; a big threat to
environment
 Reduction in agricultural productivity due to
soil nutrients deficiency

6. Market Need
 Pakistan is one of the fast developing countries
facing acute energy shortage
 Ever increasing demand/supply gap; demand
for alternate energy sources is on the rise.
 Provision of cheap energy from clean sources is
on the rise
 High utility charges with persistent availability
issues

7. Solution
Our aim is to provide a cost effective renewable energy
source
“Own Biogas plant for own house”
It is Non-Polluting, al Technology , Odor Less,
Environmental Friendly
Holds Socio-Econo-Sustaino Perspectives

8. Working

9. Target Market
Social Class: Lower & Middle class
Income: 15,000 – 30,000 per month
Family: 4 to 6 members
Geography: Cities, Villages, Small Towns
Representing 63% of total population

10. Business Model

11. Competition
 No Direct Competition
 Indirect Competition includes Natural Gas, Solar
Appliances, LPG, Gas Cylinders

12. SWOT
Strengths
Low Price
Environmental friendly
No complexities
Ozone friendly
Agriculture support
Easy Implementation
Weaknesses
Lack of awareness
Low product rate
Financial constraints
Opportunities
Easily and abundantly available
raw materials
Less labor required
Huge potential of around 5
million houses
Threats
Competition
Government regulations

13. Manager
Operations
Manager
Procurement
Manager
Marketing
Manager
Finance
Manager
Logistics
Team

14. Marketing Strategy
Product: Biogas Plant
Price: 9,000/-
Distribution: Direct Distribution (Rawalpindi)
Areas include Dhok Kashmirian, Sadiqabad, Dhok
Khabba, Shakrial and suburbs)
Promotion: BTL, Direct selling, Demo’s, Referrals
and Word of Mouth

15. Financials
Financial Projections (PKR )
Year 1 Year 2 Year 3
Total Revenues 14,40,000
21,60,000 36,00,000
Gross Profit 8,00,000
11,88,000 19,80,000
Net Income 2,50,000 371,250 6,18,750
Investment
Needed
3,00,000

16. Sustainability
 Market Penetration Pricing Strategy
 Continuous innovation
 Supply of kitchen waste to customers
 One year free maintenance
 Low support cost to customers
 Referrals Bonus to customers