The Pitfalls of Keyword Stuffing in SEO Copywriting
Bing is a platform - for Internet Advertising Association
1. Bing and Its Advertising Opportunities
Cedric Chambaz | EMEA Marketing Lead
Bing Ads
@CEDRICtus
Microsoft Confidential
2. Together, Yahoo Search and Bing deliver
a competitive search offering
that provides advertisers quality audiences
through a new, enhanced global platform
that enables stronger business results with less effort.
Microsoft Confidential
* Bing Only
1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013.
2. Nielsen NetRating December 2012
3. Bing Ads: a global platform for a quality reach across 5 continents
Existing Markets
Europe
UK
France
Ireland
Spain
Italy
Netherlands
Norway
Germany
Austria
Switzerland
Finland
Sweden
Denmark
Americas
USA
Canada
Mexico
Argentina
Peru
Colombia
New!
Venezuela
Chili
Brazil
Asia
China*
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Australia*
New Zealand*
Hong Kong
Taiwan
Asia
India
Buying Power Index
(worldwide)
Microsoft Confidential
* Bing Only
1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013.
2. Nielsen NetRating December 2012
4. “
Impressions have increased 44%. The click
rate jumped by 43% whilst the cost per click
dropped 46%.
”
Jana Fiaccola, QUISMA GmbH
“
UK CPCs are 25% lower than Google’s. ROI is 8%
higher than Google’s
”
Adobe Media Optimizer custom research comparing YBN to
Google, Dec 2012
Microsoft Confidential
“
The easy handling enables account managers to
invest more time in Bing Ads. Yahoo Bing
Network is an important part of the advertiser
mix to target users that don‘t use Google.
Mirko Teichert, Blue Summit Media GmbH
”
5. Marin Software Custom Study
Yahoo Bing Network grows clicks whilst maintaining low prices
The Eurozone
+88%
Clicks
Sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2
2012. All devices, partner Network excluded.
Microsoft Confidential
7. Yahoo Bing Network Mobile & Tablet is growing
UK Volume by Device 2012-13
iOS
29.9% UK share in May 20132
Windows Phone
2.5X
MOBILE
1Internal
2Source:
5X
TABLET
YBN data, YoY growth Jul 13 vs. Jul 2012
http://wmpoweruser.com/kantar-windows-phone-shows-strong-growth-in-most-global-markets/
Up 3.7 points in the year to May 2013
to 7.8%2
8. Delivering differentiated user experiences
100 million
copies
60 million
consoles
Microsoft Confidential
9.2% share EU5
1 billion use
Office
700 million
registered users
9. Bing Integration Into Office
Enriching our productivity with seamless search capabilities.
1
Bing Finance
for Excel
2
Bing Maps
for Excel
3
Bing Image Search
for Word
4
Bing News Search
for Word
5
Bing Dictionary
for Word and Excel