Gareth James
@mrgarethjames
CCO @TMWAgency

ENCHANTED OBJECTS
REDUX
SXSW TRENDS

THE MAKER MOVEMENT,
3D SCANNING,
3D PRINTING
SXSW TRENDS

THE DISAPPEARING UI
SXSW TRENDS

THE DISTINCT LACK OF TALK
ABOUT MOBILE PHONE APPS
SXSW Trends

INTERNET OF EVERYTHING,
UBIQUITOUS COMPUTING
SXSW TRENDS

OH SO BIG DATA
ENCHANTED OBJECTS:
A REFRESHING WAY TO
IMAGINE THE WEB
ANY SUFFICIENTLY
ADVANCED TECHNOLOGY IS
INDISTINGUISHABLE FROM
MAGIC, ARTHUR C CLARKE
Enchanted object:

DOROTHY’S SHOES
Enchanted object:

THE WEASLEY FAMILY
CLOCK
Enchanted Object

DICK TRACY’S WATCH
SXSW TREND

THAT SWORD
WHY ENCHANT OBJECTS?
HOW TO ENCHANT
1. OMNISCIENCE:
WANTING TO KNOW
EVERYTHING
2. COMMUNICATION:
EFFORTLESSLY CONNECT
WITH OTHERS
3. PROTECTION:
LOOK AFTER ME
LOOK AFTER MY STUFF
4. HEALTH:
HELP ME LIVE FOREVER
5 TELEPORTATION:
EFFORTLESS MOBILITY
6. EXPRESSION:
ONCE OUR ROBOT FRIDGE
AND VACUUM CLEANER ARE
DONE…
SO… BUILD ENCHANTMENT
   INTO YOUR THINGS

1. It’s about real objects not hiding
   them behind screens
2. Appropriate UX - Ambient,
   Glanceable, Visible, Theatrical
3. Real brand presence in peoples
   lives
4. Create something magical

BIMA SXSW recap_Gareth James deck

Editor's Notes

  • #8 The Enchanted Objects talk by David Rose of MIT Media Lab, was a good pointer to how to re-imagine how we interact with the web but also how to start about designing to inventing for it.Devices that don’t interrupy your day, Devices that wait patiently to be usefulDevices with magical properties
  • #9 I like the idea of imagining the internet of things as the things with magical powers. I frees us up from thinking about technology and more about thinking about useful things that we can do. It also stops us thinking purely in terms of apps that you interact with from behind a piece f glass.so anyway we're onto Enchanted Objects, objects with super powers, objects with magical properties.
  • #14 I can't help but think that we've forgotten some of the joys of interacting with things.For the most part all our interfaces are flat, and hidden behind glass. our obsession is with a multi use mobile device that physically only tries to get thinner and lighter, not two things that are necessarily linked to any kind of ergonomics, more to the fetishisation of how things look…So I was please to hear that we can break free from the freedoms of mobile and create some objects that have super powers…We are humans, we are, for the most part, touchy-feely kind of animals. why let our interfaces prevent us from this very human nature?
  • #15 I can't help but think that we've forgotten some of the joys of interacting with things.For the most part all our interfaces are flat, and hidden behind glass. our obsession is with a multi use mobile device that physically only tries to get thinner and lighter, not two things that are necessarily linked to any kind of ergonomics, more to the fetishisation of how things look…So I was please to hear that we can break free from the freedoms of mobile and create some objects that have super powers…We are humans, we are, for the most part, touchy-feely kind of animals. why let our interfaces prevent us from this very human nature?
  • #16 I can't help but think that we've forgotten some of the joys of interacting with things.For the most part all our interfaces are flat, and hidden behind glass. our obsession is with a multi use mobile device that physically only tries to get thinner and lighter, not two things that are necessarily linked to any kind of ergonomics, more to the fetishisation of how things look…So I was please to hear that we can break free from the freedoms of mobile and create some objects that have super powers…We are humans, we are, for the most part, touchy-feely kind of animals. why let our interfaces prevent us from this very human nature?
  • #18 Know everything about everything, a crystal ball, see the status of something at a glance
  • #19 Know everything about everything, a crystal ball, see the status of something at a glance
  • #20 Know everything about everything, a crystal ball, see the status of something at a glance
  • #21 Know everything about everything, a crystal ball, see the status of something at a glance
  • #22 Know everything about everything, a crystal ball, see the status of something at a glance
  • #23 Know everything about everything, a crystal ball, see the status of something at a glance
  • #24 Know everything about everything, a crystal ball, see the status of something at a glance
  • #25 Know everything about everything, a crystal ball, see the status of something at a glance