The document discusses enchanting objects to fulfill primal human wishes. It identifies six categories of enchanted objects: [1] omniscience, [2] communication, [3] protection, [4] health, [5] teleportation, and [6] expression. Examples of enchanted objects are provided for each category, such as an orb that provides knowledge or a vitality blister pack that improves medication adherence. The document argues that enchanted objects can enhance user experience, provide brand presence, and act as avatars for digital services. It poses the question of which real-world objects should be enchanted next.

1. Enchanted Objects
@DavidRose

2. What’s next?

3. Disney

5. <shoes>

8. Enchantment
creates the right
affordances
Ambient Umbrella

9. So,which objects should we enchant?

10. Study the history of the future

11. Primal wishes are revealed
through narratives you know
(it’s a psychology problem)

12. Enchanted Objects
1 2 3
Omniscience Communication Protection
4 5 6
Health Teleportation Expression

13. Enchanted Objects
1
Omniscience

14. The desire to know...

15. A single pixel browser

16. Orb

17. Knowing, without thinking about knowing
Stage 1: Stage 2:
Pre-attentive Late
Processing Processing
• Rapid parallel • Slower serial processing
• Feature extraction • Emphasis on symbols
• Involuntary • Volitional

18. Fishing

19. Fishing

20. Fishing

21. Fishing

22. Fishing

24. Enchanted Objects
2
Communication

26. Bond’s Pen
Dick tracy’s watch

28. Presence objects: LumiTouch (from MIT) communicates via squeeze sensors and light

29. Enchanted Objects

30. Enchanted Objects
3
Protection

35. Enchanted Objects
4
Health

36. Fountain of Youth

38. z
Dramatically improving medication
adherence through smart packaging,
reminders, reports, and rewards.

40. 40

41. Every month you and your physician receive a
printed progress report.

42. This is what poor-adherence looks like...
Each row is person, each column is a day. Red indicates a missed dose.
Control group=71% of doses taken

43. This is what adherence looks like with GlowCaps
Over 98% of doses taken over 6 months

44. Vitality BlisterPack

45. Vitality Watch

46. Spirometer Kazoo
• Makes spirometry fun using sound and
projection
• Spirograph projection shows visual
feedback to anticipate an asthma attack
• Wireless connection to the web permits
realtime data analysis and graphing on
smart phone.

47. Pepper projector
• Dispenses salt and grinds pepper
• 360 degree camera uploads images
to offshore nutritionist for realtime
analysis
• Mini-projector displays information
adjacent to each item: calories
against a budget, ecological footprint,
transportation modality.
• Press the “i” for more information.

48. Enchanted Objects
5
Teleportation

50. Jetson

54. Ambient Bus Pole
ambient

55. Enchanted Objects
6
Expression

58. Mindstorms

60. IO Brush

61. Guitar Hero

62. Enchanted Objects
1 2 3
Omniscience Communication Protection
4 5 6
Health Teleportation Expression

63. Use Enchanted Objects for:
* UX simplicity
* glanceability
* brand presence

64. Objects are avatars for services

65. levels of enchantment
story-ification
gamification
socialization
personalization
augmentation

66. So,which objects should we enchant?

67. Enchanted Objects
@DavidRose