The Shepherd Express is a weekly newspaper in Milwaukee with over 253,000 readers across multiple counties. It has a website that receives 7,000 daily visitors, over 20,000 email subscribers, and guarantees at least 7,500 mobile impressions per campaign. The newspaper works with Express Creative to provide various design and marketing services. It targets readers that are educated, socially active community members seeking local businesses and activities.

2. Shepherd Express is Wisconsin’s largest weekly local newspaper with over 253,000
readers both in print and on the web. We distribute over 60,000 papers every week to over
1,100 locations, spanning across Milwaukee, Ozaukee, Racine, Washington and Waukesha
counties. We’re Milwaukee’s most popular alternative newspaper, devoted to
bettering our community.
About Shepherd Express
The Shepherd Express is so much more than print. We are web, email marketing, mobile ads,
sponsored content and social media. Our revamped website, ShepherdExpress.com, offers a
fresh, bright experience that’s easy to use. It offers myriad advertising options to reach target
audiences. Our website is visited, on average, by 7,000 people per day with 40% of that traffic
being directed through our mobile site – people using their smartphones and tablets. Our
mobile ads guarantee a minimum of 7,500 impressions, and our email distribution list reaches
over 20,000 potential customers.
We are also Express Creative. Give us your dream, and we will translate it into a beautiful
creation. Whether you’re looking for a website redesign, brochures for your business, new
photos, product tags or anything your business might need to thrive and grow, Express
Creative can deliver.
A Multimedia Company

3. Through partnership, sponsorship or advertising with us, we may be able to help guide
you to potential clients. Our readers drive the local economy. When compared with the
average adult in the greater Milwaukee area, our readers buy more houses, cars, electronics,
home furnishings and personal goods each year. Our readers shop and dine out more, attend
more movies and concerts and go to more arts and sporting events than the average resident.
Our readers are:
• In the acquisition phase of life.
Advertisers can target our reader demographic in order to reach new and potential clients.
• Responsible and informed decision makers.
Connect with loyal, dynamic and informed consumers with high levels of education.
• Passionate, savvy, influential and socially active.
Attract customers with an interest in politics, the arts, the environment and the community.
• Always on the go; they play as hard as they work.
Engage individuals with interests in working, traveling, entertaining, gardening, staying fit
and learning.
Connection: It’s about the people.

5. THE CUSTOMER
Biltrite’s target audience meshes well with the Shepherd Express’ reader.
The Biltrite customer seeks quality-made furniture and mattresses at
good prices. They want a selection that will fill a gamut of needs from
traditional homes to condos to apartments. The Shepherd Express
reader knows the value of small businesses and supports them. They
look for quality and price, and they buy local.
Women hold the purchasing power for many families. They are the ones
who shop for new furniture or mattresses for their homes. Focusing on
the female customer aged 25-54, we can see how the Shepherd Express
compares to other advertising venues.

6. THOSE SEEKING TO BUY NEW FURNITURE
Print and TV provide excellent advertising opportunities. The Shepherd Express
shows strong, highly competitive numbers against local television and radio.

7. THOSE SEEKING TO BUY NEW MATTRESSES
Print and TV provide excellent advertising opportunities. The Shepherd Express
show strong, highly competitive numbers against local television and radio.

9. With the multimedia packages, you
can mix print, web, email and
mobile ads for a flat rate to reach
your target audience and
broaden your scope within the
marketplace. Research shows
that consistent advertising yields
greater results and brand
recognition as well as higher
return on investment.
My recommendation for you is either
the ½-page or ¼-page multimedia
package deal.
Platinum
Gold
Silver
Bronze
MULTIMEDIA PACKAGES

10. ½-PAGE PACKAGE DEAL
Platinum Package Includes:
½-page full color print ad 52x contract
Double wide skyscraper 52x contract
Weekly email newsletter 52x contract
Mobile ads 52x contract
The option for a front cover banner, valued
at $3,000, for only $1,250.
Total cost per week: $950
PRICE OF ONE ½-PAGE FULL COLOR AD: $1,345
Gold Package Includes:
½-page full color print ad 52x contract
Double wide skyscraper 52x contract
Weekly email newsletter 52x contract
Mobile ads 52x contract
Total cost per week: $875
Silver Package Includes:
½-page full color print ad 26x contract
Double wide skyscraper 26x contract
Weekly email newsletter 26x contract
Mobile ads 26x contract
Total cost per week: $900
Bronze Package Includes:
½-page full color print ad 13x contract
Double wide skyscraper 13x contract
Weekly email newsletter 13x contract
Mobile ads 13x contract
Total cost per week: $950

11. ¼-PAGE PACKAGE DEAL
PRICE OF ONE ¼-PAGE FULL COLOR AD: $790
Platinum Package Includes:
¼-page full color print ad 52x contract
Double wide skyscraper 52x contract
Weekly email newsletter 52x contract
Mobile ads 52x contract
The option for a front cover banner, a $3,000
value, for only $1,250.
Total cost per week: $575
Gold Package Includes:
¼-page full color print ad 52x contract
Double wide skyscraper 52x contract
Weekly email newsletter 52x contract
Mobile ads 52x contract
Total cost per week: $550
Silver Package Includes:
¼-page full color print ad 26x contract
Double wide skyscraper 26x contract
Weekly email newsletter 26x contract
Mobile ads 26x contract
Total cost per week: $590
Bronze Package Includes:
¼-page full color print ad 13x contract
Double wide skyscraper 13x contract
Weekly email newsletter 13x contract
Mobile ads 13x contract
Total cost per week: $600