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Biltmore Quarter
The document discusses plans to redevelop the Camelback Colonnade shopping center in Phoenix, Arizona. It outlines proposals to divide the former Mervyn's department store space into smaller subdivisions for established and startup businesses. Examples of similar cooperative workspaces in the Phoenix area are provided. The redevelopment aims to inject new life into the aging shopping center through an eclectic mix of retail, dining, and services.
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Biltmore Quarter
- 1. BILTMORE QUARTER Sears+ Roades Center Refresh
- 2. Team Members PeterNewton, Associate AIA Market Comparisons Eric Voise Adaptive Reuse Plan for the Mervyn’s Bruce Love Sustainability & Business Plan Peter Newton, Associate AIA Future Neighborhood Development
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- 4. Phoenix, Arizona Pop:4.2 mil Density: 3,072/sq mi. Area: 16,573 sq. mi. Transit: 20 miles Light Rail Education: 1 State University Major Airport 3 Major Art Museums
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- 13. Atlanta, Georgia Pop:5.8 mil Density: 4,019.7/sq mi. Area: 8,376 sq. mi. Transit: 48 miles of Subway 2 State & 3 Private Universities 1 Major Art Museum
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- 21. Houston, Texas Metro:5.9 mil Density: 3,897/sq mi. Area: 10,062 sq mi 2 Major Airports 3 Major Art Museums 5 State & 3 Private Universities
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- 36. Dallas, Texas Metro:6.8 mil Density: 3,697/sq mi. Metro: 9,286 sq. mi. 72 miles of Light Rail; 35 miles Commuter Rail; 3.6 streetcar 6 Art Museums 3 State & 3 Private Universities
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- 55. Denver, Colorado Metro:2.6 mil Density: 3,905/sq mi. Metro: 8,414 sq. mi. 1 Major Airport 2 Major Art Museums 2 State & 1 Private University
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- 64. THE CAMELBACK CO-OPS “ An Adaptive Re-use Plan for the Camelback Corridor ”
- 65. The Past: 1960’ s – Sears & Roebuck at Sears-Rhodes Center
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- 67. 1970 ’ s– 2009: Mervyns Westcor acquires center, several renovations follow, and name changed to Colonnade Mall
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- 69. The Present: Recession,Bankruptcy, Blight Mervyns files for bankruptcy and shutters its stores in 2009, leaving a huge vacancy.
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- 72. Potential & Hope,but what ’ s next?
- 73. The Future: ANew Beginning A new business plan and a fresh start to inject needed life into an aging strip mall. No more “ big box ” chain retail in the space. A communal business environment, subdivided, but with a common sense of both place and purpose within the community. A space for both established and “ start-up ” businesses to collaborate, share ideas, and grow together. Leasable sub-spaces with an eclectic and diverse mix of shopping, dining, and services.
- 74. Examples of SimilarLocal Spaces: 1.) “ POOL Together ” – Mesa, AZ Unfortunately shuttered in February, 2011, but was never properly promoted and was sited at a poor location. Could be successful at Camelback Colonnade. Also a former Mervyns.
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- 78. 2.) “In Co+Hoots ” – Phoenix, AZ A workspace for the creative class, comprised of local independent artists, designers, writers, photographers, etc. Spaces leasable long-term, or for as little as one day.
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- 81. 3.) “Kitchen Sink Studios ” – Phoenix, AZ Another creative-class, cooperative workspace, much like “ In Co+Hoots ” , bringing together like-minded individuals and businesses in the spirit of shared ideas and collaboration.
- 82. Kitchen Sink Studios(cont.)
- 83. Kitchen Sink Studios(cont.) “ Kitchen Sink Studios ” photos courtesy of http://www.kitchensinkstudios.com and http://www.facebook.com/KitchenSinkStudios
- 84. Credits & Acknowledgments:Thank you to the following for information and permissions: Pam Paes of “ POOL Together ” Tony Felice of “ In Co+Hoots ” Westcor
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- 99. City North vs.DC Ranch
- 100. Market Street @DC Ranch
- 101. Market Street @DC Ranch
- 102. Market Street @DC Ranch
- 103. Market Street vs.Portland Place
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Editor's Notes
- #66 Situated on a 37.6 Acre tract, the development opened in 1961, as the 4 th Phoenix mall, built upon land leased by heirs of the Mars Candy Co., with 246,600 leasable Sq. Ft. In 1963, a two-level, 126,300 Sq. Ft. Rhodes Brothers was added to the development. This expansion brought the total leasable space up to 372,900 Sq. Ft.
- #68 Westcor acquired SEARS-RHODES CENTER in the mid-1970s and performed a large-scale renovation. The complex was fully-enclosed to form an indoor mall, a parking garage built on the west end, and a two-level anchor tenant “big box” added toward the southwest end. The lower level, encompassing 71,200 square feet, was leased to Marshalls; the upper level housed a 71,200 square foot Mervyns. The refurbished shopping center, re-christened COLONNADE MALL, was completed in 1976 and comprised 515,400 leasable square feet. In 1988, COLONNADE MALL became Phoenix's third "freeway friendly" shopping mall with the completion of the first segment of the Squaw Peak Parkway, renamed to Piestewa Freeway in 2003, which bisected the COLONNADE MALL site. Unfortunately, the new freeway access did not increase business at the, by then, ailing shopping venue. The owners toyed with the idea of reinventing the center as an enlarged, fully-enclosed mall, but settled on a plan to de-mall the complex in 1993. The vacant Sears, with its Auto Center torn down, was divided into a Best Buy, Old Navy, PetSmart and eight smaller retail spaces. Half of the interior mall was demolished, with the remaining section being re-tenanted by big box stores such as Bed, Bath and Beyond and Michaels. The enclosed Mervyn's wing, and the accompanying anchor store, were also retained, as was the Staples / Marshalls. A 1-level (59,800 square foot) Fry's supermarket was built to the southeast. The new, predominantly open-air complex, known as CAMELBACK COLONNADE, was completed in 1994. In the following year, Nordstrom Last Chance (a clearance store) moved from MARYVALE MALL into the basement-Ground Level space beneath Mervyns.
- #70 Today, the shopping venue comprises 624,100 leasable square feet. Its retail roster features fifty stores and services. The Mervyns space, vacated in early 2009, remains open and available for leasing.
- #77 Space included two common areas (one shown in 2 nd photo) for community events such as concerts.