BILTMORE QUARTER
Sears + Roades Center Retrofit
Agenda
   Peter Newton, Associate AIA, CSBA
     Market   Comparisons
   Eric Voise, CSBA
     Adaptive   Reuse Plan for the Mervyn’s
   Bruce Lovegrove
     Sustainability   & Business Plan
   Peter Newton, Assoc AIA, CSBA
     Future   Neighborhood Development
Phoenix, Arizona
Metro                   City
Pop: 4.2 mil            Pop: 4.2 mil
Density: 3,072/sq mi.   Density: 3,072/sq mi.
Area: 16,573 sq. mi.    Area: 16,573 sq. mi
Phoenix, Arizona

20 miles of
Light Rail
                              Paradise Valley
1 State                       Mall 6 miles
University
                  Christown
1 Airport         3 miles
4 Art Museums
                                      5 miles
Fortune 500
Companies

8 Performing        5 miles
Arts Facilities

700,000 SF
Convention
Center
Biltmore District
Biltmore Fashion Square
Biltmore District
Biltmore Fashion Square
Biltmore District
Biltmore Fashion Square
Biltmore District
24th & Camelback
Biltmore District
24th & Camelback
Biltmore District
Camelback Esplande
Biltmore District
Camelback Esplande
Atlanta, Georgia
Metro                     City
Pop: 5.8 mil              Pop: 5.8 mil
Density: 4,019.7/sq mi.   Density: 4,019.7/sq mi.
Area: 8,376 sq. mi.       Area: 8,376 sq. mi.
Atlanta, Georgia

48 miles of
Subway
                                 6 miles
2 State & 3
Private           6 miles
Universities

1 Airport

2 Art Museums
                            Downtown
Fortune 500                 6 miles
Companies

3 Performing
Arts Facilities

1,400,000 SF
Convention
Center
Buckhead
Tower Place
Buckhead
Lenox Square
Buckhead
Phipps Plaza
Buckhead
Old Town
Buckhead
GA 400 approaching from the north + MARTA
Buckhead
Renewed Buckhead
Houston, Texas
Metro                   City
Pop: 5.9 mil            Pop: 5.9 mil
Density: 3,897/sq mi.   Density: 3,897/sq mi.
Area: 10,062 sq mi      Area: 10,062 sq mi
Houston, Texas

8 miles of Light
Rail

2 Airports

3 Art Museums

5 State & 2
Private
Universities

4 Performing
Arts Facilities

Fortune 500
Companies

854,000 SF
Convention
Center
River Oaks
River Oaks Plaza
River Oaks
River Oaks Theater
River Oaks
River Oaks Offices
River Oaks
River Oaks Plaza
Rice Village
Rice Village
Rice Village
Rice Village Arcade
Rice Village
Rice Village Arcade
Rice Village
Rice Village Plan
Highland Village
Westheimer
Highland Village
Farmer’s Market
Highland Village
Smith & Willenski
Highland Village
With Uptown-Post Oak in the background.
Highland Village
Highland Village Plan
Dallas, Texas
Metro                   City
Pop: 6.8 mil            Pop: 6.8 mil
Density: 3,697/sq mi.   Density: 3,697/sq mi.
Metro: 9,286 sq. mi.    Metro: 9,286 sq. mi.
Dallas, Texas

2 Airports

72 miles Light &
35 miles of
Commuter Rail;
3.6 miles of
streetcar

6 Art Museums

3 State & 3
Private
Universities

4 Performing
Arts Facilities

Fortune 500
Companies

950,000 SF
Convention
Center
Highland Park
Highland Park Village
Highland Park
Highland Park Village
Highland Park
Highland Park Village
Highland Park, Texas
Highland Park Village
Highland Park, Texas
Highland Park Village
University Park
Snyder Plaza Village
University Park
Snyder Plaza
University Park
Snyder Plaza
Snyder Plaza
Plan
Mockibird Station
Where the In Crowd Flocks
Mockingbird Station
Adaptive ReUse
Mockingbird Station
Transit Oriented Development
Mockingbird Station
Development Plan
Uptown Dallas Infill
West Village
Uptown Dallas Infill
West Village
Uptown Dallas Infill
West Village
Uptown Dallas Infill
West Village
Denver, Colorado
Metro                   City
Pop: 2.6 mil            Pop: 2.6 mil
Density: 3,905/sq mi.   Density: 3,905/sq mi.
Metro: 8,414 sq. mi.    Metro: 8,414 sq. mi.
Denver, Colorado

1 Major Airport

2 Major Art Museums

2 State & 1 Private
University

3 Performing Arts
Facilities

Fortune 500
Companies

584,000 SF
Convention Center
Cherry Creek
Art Fairs & Markets
Cherry Creek
Shopping Mall
Cherry Creek
Urban Living
Belmar
Adaptive Redevelopment
Belmar
Master Plan
Belmar
New Town
Belmar
New Town
Camelback Colonade
The Future
THE CAMELBACK CO-OPS




   “An Adaptive Re-use Plan for the Mervyn’s”
Past Sears-Rhodes Center
1960’s – Sears & Roebuck
Sears-Rhodes Center
1980’s – 2009: Mervyns

Westcor acquires center,
several renovations
follow, and name
changed to Colonnade
Mall
Colonade Mall
Present: Recession, Bankruptcy,
Blight
                           Mervyns files for
                             bankruptcy and
                        shutters its stores in
                       2009, leaving a huge
                                     vacancy.
Camelback Colonade
Vacancy & Uncertainty
Potential & Hope, but what’s next?
The Future: A New Beginning

   A new business plan and a fresh start to inject needed life into
    an aging strip mall.
   No more “big box” chain retail in the space.
   A communal business environment, subdivided, but with a
    common sense of both place and purpose within the community.
   A space for both established and “start-up” businesses to
    collaborate, share ideas, and grow together.
   Leasable sub-spaces with an eclectic and diverse mix of
    shopping, dining, and services.
Examples of Similar Local Spaces:
1.) “POOL Together” – Mesa, AZ




Unfortunately shuttered in February, 2011, but was
never properly promoted and was sited at a poor
location. Could be successful at Camelback
Colonnade. Also a former Mervyns.
POOL Together (cont.)
POOL Together (cont.)
POOL Together (cont.)
2.) “In Co+Hoots”
          – Phoenix, AZ




   A workspace for the creative class, comprised of local
    independent artists, designers, writers, photographers, etc.
   Spaces leasable long-term, or for as little as one day.
In Co+Hoots (cont.)
In Co+Hoots (cont.)
3.) “Kitchen Sink Studios”
                 – Phoenix, AZ




 Another creative-class, cooperative workspace, much
   like “In Co+Hoots”, bringing together like-minded
individuals and businesses in the spirit of shared ideas
Kitchen Sink Studios (cont.)
Kitchen Sink Studios (cont.)




         “Kitchen Sink Studios” photos courtesy of
           http://www.kitchensinkstudios.com and
       http://www.facebook.com/KitchenSinkStudios
Credits & Acknowledgments:

Thank you to the following for information and
permissions:

Pam Paes of “POOL Together”
Tony Felice of “In Co+Hoots”

Westcor
Retrofitting Suburbia, Ellen Dunham-Jones & June

Williamson
Mark Stapp, ASU Master’s of Real Estate Development
Kierland Commons
Kierland Commons
Kierland Commons
Kierland Commons
Kierland Commons
Scottsdale Quarter
Scottsdale Quarter
Scottsdale Quarter
Scottsdale Quarter
Scottsdale Quarter & City North
City North
City North
City North & DC Ranch
Market Street @ DC Ranch
Market Street @ DC Ranch
Market Street @ DC Ranch
Market Street & Portland Place
Portland Place
Portland Place
Portland Place
Portland Place
Portland Place
Portland Place
Portland Place
Portland Place
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Commercial
Parking
Parking
Parking
Parking
Housing
Housing
Housing
Housing
Housing
Housing
Housing
Housing
Housing
Housing
Streetscape
Streetscape
Streetscape
Streetscape
View Corridors
Signage
Streetscape
Streetscape
Streetscape
Streetscape
Streetscape
Streetscape
Streetscape
Art
Art
Living
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising
Biltmore quarter project rising

Biltmore quarter project rising