The document outlines an agenda for a meeting to discuss an adaptive reuse plan for the former Mervyn's store at the Sears + Roades Center (now called Camelback Colonnade) in Phoenix, Arizona. The agenda includes presentations on market comparisons of similar districts, an adaptive reuse plan for the Mervyn's space involving dividing it into subdivided communal business spaces for various established and startup companies, and future neighborhood development plans.

1. BILTMORE QUARTER
Sears + Roades Center Retrofit

2. Agenda
 Peter Newton, Associate AIA, CSBA
 Market Comparisons
 Eric Voise, CSBA
 Adaptive Reuse Plan for the Mervyn’s
 Bruce Lovegrove
 Sustainability & Business Plan
 Peter Newton, Assoc AIA, CSBA
 Future Neighborhood Development

3. Phoenix, Arizona
Metro City
Pop: 4.2 mil Pop: 4.2 mil
Density: 3,072/sq mi. Density: 3,072/sq mi.
Area: 16,573 sq. mi. Area: 16,573 sq. mi

4. Phoenix, Arizona
20 miles of
Light Rail
Paradise Valley
1 State Mall 6 miles
University
Christown
1 Airport 3 miles
4 Art Museums
5 miles
Fortune 500
Companies
8 Performing 5 miles
Arts Facilities
700,000 SF
Convention
Center

5. Biltmore District
Biltmore Fashion Square

6. Biltmore District
Biltmore Fashion Square

7. Biltmore District
Biltmore Fashion Square

8. Biltmore District
24th & Camelback

9. Biltmore District
24th & Camelback

10. Biltmore District
Camelback Esplande

11. Biltmore District
Camelback Esplande

12. Atlanta, Georgia
Metro City
Pop: 5.8 mil Pop: 5.8 mil
Density: 4,019.7/sq mi. Density: 4,019.7/sq mi.
Area: 8,376 sq. mi. Area: 8,376 sq. mi.

13. Atlanta, Georgia
48 miles of
Subway
6 miles
2 State & 3
Private 6 miles
Universities
1 Airport
2 Art Museums
Downtown
Fortune 500 6 miles
Companies
3 Performing
Arts Facilities
1,400,000 SF
Convention
Center

14. Buckhead
Tower Place

15. Buckhead
Lenox Square

16. Buckhead
Phipps Plaza

17. Buckhead
Old Town

18. Buckhead
GA 400 approaching from the north + MARTA

19. Buckhead
Renewed Buckhead

20. Houston, Texas
Metro City
Pop: 5.9 mil Pop: 5.9 mil
Density: 3,897/sq mi. Density: 3,897/sq mi.
Area: 10,062 sq mi Area: 10,062 sq mi

21. Houston, Texas
8 miles of Light
Rail
2 Airports
3 Art Museums
5 State & 2
Private
Universities
4 Performing
Arts Facilities
Fortune 500
Companies
854,000 SF
Convention
Center

22. River Oaks
River Oaks Plaza

23. River Oaks
River Oaks Theater

24. River Oaks
River Oaks Offices

25. River Oaks
River Oaks Plaza

26. Rice Village
Rice Village

27. Rice Village
Rice Village Arcade

28. Rice Village
Rice Village Arcade

29. Rice Village
Rice Village Plan

30. Highland Village
Westheimer

31. Highland Village
Farmer’s Market

32. Highland Village
Smith & Willenski

33. Highland Village
With Uptown-Post Oak in the background.

34. Highland Village
Highland Village Plan

35. Dallas, Texas
Metro City
Pop: 6.8 mil Pop: 6.8 mil
Density: 3,697/sq mi. Density: 3,697/sq mi.
Metro: 9,286 sq. mi. Metro: 9,286 sq. mi.

36. Dallas, Texas
2 Airports
72 miles Light &
35 miles of
Commuter Rail;
3.6 miles of
streetcar
6 Art Museums
3 State & 3
Private
Universities
4 Performing
Arts Facilities
Fortune 500
Companies
950,000 SF
Convention
Center

37. Highland Park
Highland Park Village

38. Highland Park
Highland Park Village

39. Highland Park
Highland Park Village

40. Highland Park, Texas
Highland Park Village

41. Highland Park, Texas
Highland Park Village

42. University Park
Snyder Plaza Village

43. University Park
Snyder Plaza

44. University Park
Snyder Plaza

45. Snyder Plaza
Plan

46. Mockibird Station
Where the In Crowd Flocks

47. Mockingbird Station
Adaptive ReUse

48. Mockingbird Station
Transit Oriented Development

49. Mockingbird Station
Development Plan

50. Uptown Dallas Infill
West Village

51. Uptown Dallas Infill
West Village

52. Uptown Dallas Infill
West Village

53. Uptown Dallas Infill
West Village

54. Denver, Colorado
Metro City
Pop: 2.6 mil Pop: 2.6 mil
Density: 3,905/sq mi. Density: 3,905/sq mi.
Metro: 8,414 sq. mi. Metro: 8,414 sq. mi.

55. Denver, Colorado
1 Major Airport
2 Major Art Museums
2 State & 1 Private
University
3 Performing Arts
Facilities
Fortune 500
Companies
584,000 SF
Convention Center

56. Cherry Creek
Art Fairs & Markets

57. Cherry Creek
Shopping Mall

58. Cherry Creek
Urban Living

59. Belmar
Adaptive Redevelopment

60. Belmar
Master Plan

61. Belmar
New Town

62. Belmar
New Town

63. Camelback Colonade
The Future

64. THE CAMELBACK CO-OPS
“An Adaptive Re-use Plan for the Mervyn’s”

65. Past Sears-Rhodes Center
1960’s – Sears & Roebuck

66. Sears-Rhodes Center

67. 1980’s – 2009: Mervyns
Westcor acquires center,
several renovations
follow, and name
changed to Colonnade
Mall

68. Colonade Mall

69. Present: Recession, Bankruptcy,
Blight
Mervyns files for
bankruptcy and
shutters its stores in
2009, leaving a huge
vacancy.

70. Camelback Colonade

71. Vacancy & Uncertainty

72. Potential & Hope, but what’s next?

73. The Future: A New Beginning
 A new business plan and a fresh start to inject needed life into
an aging strip mall.
 No more “big box” chain retail in the space.
 A communal business environment, subdivided, but with a
common sense of both place and purpose within the community.
 A space for both established and “start-up” businesses to
collaborate, share ideas, and grow together.
 Leasable sub-spaces with an eclectic and diverse mix of
shopping, dining, and services.

74. Examples of Similar Local Spaces:
1.) “POOL Together” – Mesa, AZ
Unfortunately shuttered in February, 2011, but was
never properly promoted and was sited at a poor
location. Could be successful at Camelback
Colonnade. Also a former Mervyns.

75. POOL Together (cont.)

76. POOL Together (cont.)

77. POOL Together (cont.)

78. 2.) “In Co+Hoots”
– Phoenix, AZ
 A workspace for the creative class, comprised of local
independent artists, designers, writers, photographers, etc.
 Spaces leasable long-term, or for as little as one day.

79. In Co+Hoots (cont.)

80. In Co+Hoots (cont.)

81. 3.) “Kitchen Sink Studios”
– Phoenix, AZ
Another creative-class, cooperative workspace, much
like “In Co+Hoots”, bringing together like-minded
individuals and businesses in the spirit of shared ideas

82. Kitchen Sink Studios (cont.)

83. Kitchen Sink Studios (cont.)
“Kitchen Sink Studios” photos courtesy of
http://www.kitchensinkstudios.com and
http://www.facebook.com/KitchenSinkStudios

84. Credits & Acknowledgments:
Thank you to the following for information and
permissions:
Pam Paes of “POOL Together”
Tony Felice of “In Co+Hoots”
Westcor
Retrofitting Suburbia, Ellen Dunham-Jones & June
Williamson
Mark Stapp, ASU Master’s of Real Estate Development

87. Kierland Commons

88. Kierland Commons

89. Kierland Commons

90. Kierland Commons

91. Kierland Commons

92. Scottsdale Quarter

93. Scottsdale Quarter

94. Scottsdale Quarter

95. Scottsdale Quarter

96. Scottsdale Quarter & City North

97. City North

98. City North

99. City North & DC Ranch

100. Market Street @ DC Ranch

101. Market Street @ DC Ranch

102. Market Street @ DC Ranch

103. Market Street & Portland Place

104. Portland Place

105. Portland Place

106. Portland Place

107. Portland Place

108. Portland Place

109. Portland Place

110. Portland Place

111. Portland Place

112. Commercial

113. Commercial

114. Commercial

115. Commercial

116. Commercial

117. Commercial

118. Commercial

119. Commercial

120. Commercial

121. Commercial

122. Commercial

123. Commercial

124. Commercial

125. Commercial

126. Commercial

127. Commercial

128. Commercial

129. Commercial

130. Parking

131. Parking

132. Parking

133. Parking

134. Housing

135. Housing

136. Housing

137. Housing

138. Housing

139. Housing

140. Housing

141. Housing

142. Housing

143. Housing

144. Streetscape

145. Streetscape

146. Streetscape

147. Streetscape

148. View Corridors

149. Signage

150. Streetscape

151. Streetscape

152. Streetscape

153. Streetscape

154. Streetscape

155. Streetscape

156. Streetscape

157. Art

158. Art

159. Living