Bilim Pharmaceuticals, a Turkish pharmaceutical company, was struggling to effectively present information to doctors and capture data from meetings due to time constraints. They replaced printed brochures with 2-in-1 convertible devices running Windows 8 to enable interactive presentations and real-time updating of their customer relationship management system. The new solution allows representatives to tailor presentations, access up-to-date product information, and capture over 10 data variables per meeting directly into the cloud-based CRM for improved insights, timeliness of reporting, and engagement with doctors.