Biggby Coffee is a privately owned coffee franchise founded in 1995 that has grown to over 100 stores across 9 states. It uses social media like Twitter and Facebook extensively to promote daily deals, gather customer feedback, and give away prizes to engage customers online at no cost beyond employee time and small giveaways. They track follower and like counts to measure their social media success.

2. ehind the BrandPrivately owned coffee franchise founded by Bob Fish and Mary Roszel. First cafe opened in East Lansing, March 1995. BIGGBY Coffee became legal to franchise in January of 1999. Franchise initiative took off in 2000 and now have over 100 stores open in 9 different states.

3. Be BIGGER then the rest Better Taste. Lower Prices. Best Customer Service.

4. Social MediaTwitterCurrently 4,202 followers Tweet daily promotions Encourage fastest Biggby Twitpic uploads to win prizes. Re-tweet followersFacebookFree product giveaways for the first 1,000 people to “like” Biggby’s page

5. Where is Blog Blog about new beverages that are coming Get opinions and feedback from customers & respond quickly to their needs and wants.

6. B-Happy LoungeSit, Relax, Have fun!

7. Keep Up With the Changing Seasons Promote new beverages to match the weather

8. Utilizing Social Media is 100% cost free only charge is for the marketing employees and any giveaways.

9. Tweetdeck Google Alerts Track the number of followers on twitter and “likes” on facebook.Is this working?

10. how BIGdo you want to ?