2. 6/5/20146/5/20146/5/2014
Employer Branding
• Company Award Submissions
▫ Canada’s Top 100 Employers (plus sub applications)
▫ 50 Most Engaged Workplaces in Canada
▫ Techvibes – The Canadian Startup Awards
▫ Canadian Video Game Awards (working with Marketing team)
3. 6/5/20146/5/20146/5/2014
Employer Branding (cont’d)
• Marketing & Public Relations (Marketing
Dept)
▫ Gaming websites (PC Gamer, Yahoo Games, Gamespot, etc)
▫ Nominate as judges for competitions
▫ Casual Connect Asia
▫ Electronic Entertainment Expo (E3)
▫ Entertainment Software Association of Canada
▫ Global Game Jam
5. 6/5/20146/5/20146/5/2014
Referral Program
Referral programs are an effective way to recruit good quality candidates.
Employees can better understand the company culture and assist
finding a suitable candidate within their own network. Candidates hired
through a referral process are typically on-boarded much more quicker
(see infographic)
Methods that can create a successful program:
• Cash referral bonus for employees
• Contests & Prizes (iPads, gift cards, etc)
• Indirect perks (extra vacation days, house cleaning services, etc)
• Bring a Wannabe-Viking to work day
6. 6/5/20146/5/20146/5/2014
Outreach with Schools
How to develop effective relationships with
schools:
• Attend local college/university career fairs
• Conduct info sessions on campus with select groups (software developers,
game designers, etc)
• Post job opportunities (New Grads / Co-op) within their internal job boards
• Create initiatives to do joint live webinars (become subject-matter experts)
• Have current employees who are Alumni to be part of the info sessions at
campuses
• Conduct off-site Candidate Assessment Day (Hack-a-thon) to weed out
potential top talent for current or future positions
7. 6/5/20146/5/20146/5/2014
ATS Optimization / Social Media
Marketing / Job Req. Optimizations
• ATS:
▫ The process for applying for jobs is simple and quick
▫ All necessary information is captured within each submission
▫ Any pre-requisites required for the position are immediately asked
▫ Review metrics and data to ensure candidates are relevant to the
position (if not – find reasons why)
▫ Candidates receive confirmation email upon applying and rejection
emails when possible
▫ Candidates can upload other docs (portfolios, pics, links, etc)
8. 6/5/20146/5/20146/5/2014
ATS Optimization / Social Media
Marketing / Job Req. Optimizations
• Social Media Marketing
▫ Vacancies are marketed within the relevant social media networks
▫ Vacancies are posted within specific social media groups and forums
▫ Place targeted job ads through social media for “hard to fill roles”
▫ Encourage followers to share the open vacancies
▫ Content Marketing for company blog / LinkedIn (“Your average day at
BVG”, etc)
9. 6/5/20146/5/20146/5/2014
ATS Optimization / Social Media
Marketing / Job Req. Optimizations
• Job Requisition Optimizations
▫ Postings are precise (less fluff possible), explains the primary
responsibilities of the roles and qualifications required from the
candidate
▫ Job titles and years of experience required must reflect
compensation pay-out
▫ Do creative job ads (info graphics for marketing positions,
drawings for artists/designers, etc)
11. 6/5/2014
Potential Candidates for Marketing
Coordinator Position
- Experience with event marketing, project management
-Industry experience within technology and gaming (Buena Vista games)
- Experience with social media marketing, CRM, Graphic design
-Industry experience video agency and gaming (Virgin Gaming)
- Experience with CRM, Social Media, Public Relations
-Industry experience within technology and gaming (Xbox Canada)
- Experience with product/event marketing, project management, budget management
-Industry experience within technology (Blackberry)
- Senior level experience within marketing planning and strategy, social media, copywriting
-Industry experience within ecommerce, gaming, as well as entrepreneurial experience
Amanda
Benjamin
Krystin
Leesa
Monica
