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I started reading Fitness for Purpose in the exact moment lots of discussions around market and product segmentation was happening at Elabor8. Traditional marketing segmentation approaches were not resonating with me, and I felt like doing to check the box. The ideas brought in the book were so compelling that I’ve decided to give them a go and trying stuff out as I was reading.
This talk will share this case study with distilled theory and practice of:
- Design + Implementation + Service Delivery of professional services
- Market segmentation by customer purpose
- Fitness Box Score and F4P Cards
- The four types of metrics