This document discusses several UX mistakes that can destroy a website, including information overload without a clear call to action, slow loading sites, long web forms, and overuse of CAPTCHAs. It provides an example of an e-commerce site that increased revenue by $300 million by simplifying its registration process during checkout. Removing unnecessary steps and elements can significantly improve the user experience and increase conversions.

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Lets look at some examples of what can absolutely destroy your site!

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Episode 18: UX mistakes can can destroy your site
and business

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No focus!
✓ Information overload! What do i click on here? What do i do?
✓ Do i trust this site?
✓ There is so much going on and SHOUTING at me, i’d rather go elsewhere!

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Slow loading sites
✓ Oakley site was 80mb before they reduced it.
✓ WOULD TAKE MINUTES TO LOAD ON A MOBILE Edge! Or non broadband
connection.

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Long Web Forms

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Sign up and $300 million mistake
✓ On a hugely engrossing e-commerce store there were two buttons upon purchase -
login and register
✓ The user had to log in to buy
✓ By removing the register button and adding the text - “You do not need to create an
account to make purchases on our site. Simply click Continue to proceed to checkout.
To make your future purchases even faster, you can create an account during
checkout.”
✓ Increased revenue $300,000,000 and 45% higher number of paying customers.
✓ A great result! All from removing and replacing 1 single button!

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Captcha
✓ Sometimes can be very hard to complete!
✓ I took 7 attempts on a site once - i very much wanted to sign up
✓ Your users may even just be put off by the site of a single Captcha.

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Captcha
✓ Don’t use Captcha! They kill conversion
✓ In ExpressionEngine the CMS i mostly use there is a add on which makes the form
work as it should and with no spam!