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Jai, Yui, Sienna
Design Sprint
Design Sprint
Younger consumers have
grown up shopping online.
People are increasingly
using digital device to
shop
User feel it hard to search
for items on Costco
website
User spend a lot of time
searching for products on
website.
digital
Costco has been ramping
up its e-commerce
investments.
Costco has slow e-
commerce adoption



customer didn’t use
costco website.

Customer like to shop in
stores more than
shopping online
Application doesn't boost
a store's sales.

Users have a negative
experience while using the
website.
Costco try to capture
younger customer by
investing in e-commerce
Long Term Goal
User can find items that they want on Costco
website in under a minute.
How might we
for
in order to
improve website

user

find items faster
HMW
Expert Interview
We interviewed four people
Costco Online User
Amazon Online User
Online user through other person
Users familiar with online service
Mapping
CreatefrictionlessexperienceonCostco
website
Howmightwe
for
inorderto
improvewebsite

user

finishtheirshopping faster
HMW
Sprint Challenges / Goals
Sprint Challenges Goals
There are clutter of deals on website
so people don't know where to click
and make them confused Can we make sure user doesn't get
overwhelmed while using the
website
Can we make a website that people
at all age can eaily use it without
getting confused?
There are so many product that
makes users scroll down multiple
times to see them
Some people are not familiar with
digital device and don’t know how to
do shopping online
Sprint Challenges / Goals
Many people want to shop by
choosing fresh products with their
own eyes but it is difficult to check
the products online.
Can we make sure user can trust
the quality of product
Goals
Sprint Challenges
3 Key Points that we want to improve Costco website
Whatmakepeopleoverwhelmed
1
Whatpreventpeopleatallagetousethewebsite
2
Whatcanwemakepeopletotrustthequalityofproduct
3
What make people overwhelmed?
Membership information is
mixed with advertisements
What make people overwhelmed?
Indication difficult to understand
What make people overwhelmed?
Do we need 3 seperate sections
in the same catagory
Pack with all information
What make people overwhelmed?
Cluttered categories
What prevent people at all age to use the website?
Text is hard to read
Difficult to understand

the status of progress
What can we make people to trust the quality of product?
Take time to know the quantity
Difficult to find the expiration date
Crazy 8’s
Visibility of system statu
Reorganize Categories and

Informatio
Minimalistic Design
First draft
Main Page
Product Categories
Check out

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Costco_DesignSprint_Presentation.pdf

  • 3. Design Sprint Younger consumers have grown up shopping online. People are increasingly using digital device to shop User feel it hard to search for items on Costco website User spend a lot of time searching for products on website. digital Costco has been ramping up its e-commerce investments. Costco has slow e- commerce adoption customer didn’t use costco website. Customer like to shop in stores more than shopping online Application doesn't boost a store's sales. Users have a negative experience while using the website. Costco try to capture younger customer by investing in e-commerce
  • 4. Long Term Goal User can find items that they want on Costco website in under a minute. How might we for in order to improve website user find items faster HMW
  • 5. Expert Interview We interviewed four people Costco Online User Amazon Online User Online user through other person Users familiar with online service
  • 8. Sprint Challenges / Goals Sprint Challenges Goals There are clutter of deals on website so people don't know where to click and make them confused Can we make sure user doesn't get overwhelmed while using the website Can we make a website that people at all age can eaily use it without getting confused? There are so many product that makes users scroll down multiple times to see them Some people are not familiar with digital device and don’t know how to do shopping online
  • 9. Sprint Challenges / Goals Many people want to shop by choosing fresh products with their own eyes but it is difficult to check the products online. Can we make sure user can trust the quality of product Goals Sprint Challenges
  • 10. 3 Key Points that we want to improve Costco website Whatmakepeopleoverwhelmed 1 Whatpreventpeopleatallagetousethewebsite 2 Whatcanwemakepeopletotrustthequalityofproduct 3
  • 11. What make people overwhelmed? Membership information is mixed with advertisements
  • 12. What make people overwhelmed? Indication difficult to understand
  • 13. What make people overwhelmed? Do we need 3 seperate sections in the same catagory Pack with all information
  • 14. What make people overwhelmed? Cluttered categories
  • 15. What prevent people at all age to use the website? Text is hard to read Difficult to understand the status of progress
  • 16. What can we make people to trust the quality of product? Take time to know the quantity Difficult to find the expiration date
  • 17. Crazy 8’s Visibility of system statu Reorganize Categories and
 Informatio Minimalistic Design