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BiG! Overview 2012
- 1. a creative communications agency Media deck q3-2012 visit us www.thebigagency.net facebook.com/itsabigthing TWitter - @itsabigthing EMAIL - hello@thebigagency.net ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. © 2012 we are big ltd
- 2. 2. HELLO ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. © 2012 we are big ltd
- 3. We create andactivate multi-platform campaigns that help you build meaningful relationships with youth, through Entertainment and engaging content. ................................................................................................................................................................................................................................................................................ .............................................................................................................................. Talk to us @itsabigthing
- 4. 4. ABOUT US 16-24 year olds state that 73% they would like brands to entertain them. 14 million fresh. young. creative. 13 - 30 year olds in the UK *Office for National statistics 2011 We understand your audience because we are your audience. ............................................................................................................................................................................................................................................... BiG! is a new generation of diverse multi-talented crea- tives, we create original ideas, build unique solutions and are at the forefront of a communication revoloution. Our agency consists of energetic young creatives giving us unique insight and access into todays digital 16-24 year olds feel brands 82% world and its talent. We are passionate about helping brands talk to todays youth by embracing our culture and communicate with them working with us to create credible content that connects incorrectly. to their audience. 16-24 year olds claim they are 71% more likely to purchase from a brand that has entertained them. *Source - BiG Survey 2011
- 5. This is howwe get down ................................................................................................................................................................................................................. Our approach is fresh and exciting, we collaborate and co-create content with the best young creatives to deliver innovative cross-platform solutions that bring your brand to life and deliver awesome results. 1. CREATE + Research & Insight + Brand Alignment + Digital strategy + Social Strategy 2. INTERACT + WEBSITE DESIGN & BUILD case study + DIGITAL DESIGN + MOBILE & APPS vice / gonzoworld > ................................................................................................................................. + INTERACTIVE CONTENT aim: create and execute a viral campaign to align k swiss with 3. CONNECT youth culture. + CONTENT & MEDIA CREATION insight + BRAND PLATFORMS + BRANDED ENTERTAINMENT + MEDIA PARTNERSHIPS 1.8 million views 10 million campaign reach 4. ACTIVATE + Creative direction + SOCIAL ACTIVATION + Music & talent Sourcing + LIVE EVENTS & TALENT ALIGNMENT + Content creation + CONTENT SEEDING & SYNDICATION + Music Video production + COMMUNITY & FAN BUILDING + Brand Endorsement + Social + Digital strategy + Online pr & seeding
- 6. Strategy Our strategies helpyou communicate through visual digital and social expe- riences that connect, converse and in- spire audiences. creative solutions for any platform. WESTEND DJ - DIGITAL + SOCIAL STRATEGY lovebox festival - online advertising creatives > > j2k - Branding / design > sunday night live - live event / content / branding GRM DAILY.COM - strategy / BRANDING / MOTION GRAPHICS > >
- 7. Digital We unlocking yourcommercial poten- tial, by designing and developing web- sites, apps and branded platforms that people love to share. OVER 75 MILLION VISITS TO OUR WEBSITES. MUSIC 2 TEXT - WEBSITE CMS DESIGN AND BUILD sky - history Channel facebook app FBML > > VIS BBC 1 XTRA - WEBSITE PORTAL GRM DAILY.COM - WEBSITE PLATFORM DESIGN + BUILD > >
- 8. Content We believe inbrand entrepreneurship and creating new media that entertains. We deliver content and partner brands with the biggest talent. over 10 million views on content by big! BEST BUY - TALENT ALIGNMENT vevo summer 6 - content production / our partners silver bullet > gshock - event content production TRANSPORT FOR LONDON - CONTENT PRODUCTION BBC 6 MUSIC - live production - silver bullet >
- 9. Activate Evoke your consumerspassions by activating credible content that connects to your audience, engaging fans and building communities. a massive reach that connects your fans. newton falconer - social pr / amplification sonos - competition + social activation > CONVERSE - SOCIAL SEEDING / CONTENT ACTIVATION google plus - live debate creative / activation BBC 6 MUSIC - social pr / CONTENT activation > >
- 10. our network ........................................................................................................................................................................................................... We arepassionate about youth culture and have built our own unique online network of top publishers, bloggers & key influencers. We provide bespoke publishing and advertising opportunities to activate and communicate to our core audience of 13-30 year olds using our network of over 3 million unique monthly visitors. media partners ........................................................................................................................................................................................................... + Many More Including ; Maximum Pop, Urban Development, JumpOff, Hit The Floor, DTA Music News, Yin&Yang, IamMusic, ALTSounds...
- 11. we make thembig! .............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. TM .............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. work with us come for tea get intouch our partners ............................................................................................................................................................................................................ ................................................................... ................................................................................................................... ................................................................................................................... We work with world leading brands, agencies, London Studio w: www.thebigagency.net entertainment companies, publishers and record First Floor, e: hello@thebigagency.net labels, producing digital strategies, content, digital 4 Flitcroft Street, p: 020 3556 6530 platforms and campaigns. London, WC2H 8DJ tw: @itsabigthing We are quite selective, working only on projects we are fb: .com/itsabigthing passionate about, this way it works best for you, you get more of our creativity, energy and dedication. ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. © 2012 we are big ltd