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Big Data
Big Data Change the Way we Think
Past

Now

Sample

Population

Structured Unstructured

Analysis based on samples can lead to errors
because of missing or incorrect data and wrong
sampling methods. Because of more accessible data,
more information can be drawn from population.

Only 5% of the data is structured and can be
analyzed using traditional methods, but more
unstructured data can be analyzed and give out
more information right now.
The data analysis moves from “cause-result” analysis
to “correlation effects” analysis.

Cause

Correlation
Big Data’s Potential Value
Volume, Velocity, Variety
More Volume

More Velocity

More Variety

The estimated
dataflow will be up to
8 trillion GB in 2015

Real-time data inflow
from high-speed
Internet servers

Unstructured data
type including video,
browsing history, etc.

Less delay in
collecting and
processing data

Access data that is
previously
inaccessible due to
its unstructured
nature

Real-time updates in
databases for
decision making

More
comprehensive
picture about
individual behaviors
and interests

Clearer view about
potential resources
and target
customers

Larger sample base
to conduct statistical
and consumer
behavior analysis
Big Data Usage
Current Usages of Big Data

Product Sales
Business
Consulting

• Amazon
• Google
• IBM
• Oracle

Data Systems

• Cloudera
• Factual

Data Analytic

• Palantir
Conclusion Remarks
The amount of data in our world has been exploding, and
analyzing large data sets—so-called big data—will become a key
basis of competition, underpinning new waves of productivity
growth, innovation, and consumer surplus.

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Big data's Influence to the World

  • 1. Big Data Big Data Change the Way we Think Past Now Sample Population Structured Unstructured Analysis based on samples can lead to errors because of missing or incorrect data and wrong sampling methods. Because of more accessible data, more information can be drawn from population. Only 5% of the data is structured and can be analyzed using traditional methods, but more unstructured data can be analyzed and give out more information right now. The data analysis moves from “cause-result” analysis to “correlation effects” analysis. Cause Correlation
  • 2. Big Data’s Potential Value Volume, Velocity, Variety More Volume More Velocity More Variety The estimated dataflow will be up to 8 trillion GB in 2015 Real-time data inflow from high-speed Internet servers Unstructured data type including video, browsing history, etc. Less delay in collecting and processing data Access data that is previously inaccessible due to its unstructured nature Real-time updates in databases for decision making More comprehensive picture about individual behaviors and interests Clearer view about potential resources and target customers Larger sample base to conduct statistical and consumer behavior analysis
  • 3. Big Data Usage Current Usages of Big Data Product Sales Business Consulting • Amazon • Google • IBM • Oracle Data Systems • Cloudera • Factual Data Analytic • Palantir
  • 4. Conclusion Remarks The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus. Thank you for watching