Big data and automated closed-loop marketing uses data collected from customer interactions to automate repetitive marketing tasks and integrate analytics to create business insights. This allows organizations to build meaningful customer relationships, improve products and services, and be more efficient. While companies collect this data, automated closed-loop marketing also gives consumers more control over how and when they are contacted by brands. Developing a digital strategy is important to make the most of these technologies and data.

1. Big Data & Automated
Closed-Loop Marketing

2. Big Data
Originated in the ‘Back Office’ is now
‘Front of House’ & part of the modern
CMO’s budget & IT spend

3. Everything In Our Lives Now
Generates Data
What you receive, open, click,
contribute, like, buy, ignore is tracked &
stored somewhere including when &
where you were.

4. Organisations Collect Data
To create a meaningful relationship with
you - for future product/service
development, to make a sale, to sort out
your problems, to become a better
business.

5. Automated Marketing
Is an efficient & effective way to
streamline repetitive manual marketing
activities to keep up with rising demand
created by high availability – 24 x 7.

6. Automated Closed-Loop
Marketing
Automated Marketing plus Analytics
integrated to create business
information for decision-making.

7. Consumers Have Control
Automated Closed-Loop Marketing
means you get to do smarter other
things until they’re ready for you.

8. Have A Digital Strategy
It’s complex – there’s Big Data,
Analytics, Automated Marketing & a long
to-do list… so you need a strategy.

9. Start Here
http://www.semantia.com.au/services/digital-strategy/

10. Start Here
http://www.semantia.com.au/services/digital-strategy/