This document discusses alternatives to Hadoop for big data analytics. It introduces the Berkeley data analytics stack, including Spark, and compares the performance of iterative machine learning algorithms between Spark and Hadoop. It also discusses using Twitter's Storm for real-time analytics and compares the performance of Mahout and R/ML over Storm. The document provides examples of using Spark for logistic regression and k-means clustering and discusses how companies like Ooyala and Conviva have benefited from using Spark.