SlideShare a Scribd company logo
BigCapsule.
Full Story
Presented by
Junhwan P. Kang
C.E.O & Founder
Cosmic StatioN Corp
Paul@BigC.io
Precautions
Even though you do swallow some solid objects (like food)
swallowing a whole bigcapsule is a different story
New York Chapter
The health metaphor is intended to
suggest the development and
maintenance of healthy
entrepreneurships. Like first aid,
vitamins, and dietary supplements,
BigCapsule supports both preventions
and cures.
Creative Business Design Firm Cosmic
StatioN launched BigCapsule. as part of its
Big C. Series.
BigCapsule. is the combined name of the
abbreviation for “Business In the Globe”
and Capsule as a health metaphor.
Why? BigCapsule.
Big capsule in New York. It’s a curated business
service, practical training program, and talented
collection of people working to support
cross-border businesses.
first aid
Curated business
service
vitamins
practical training program
dietary
supplements
talented collection of
people
Formed U.S company 11.18.2016 in New YorkFounded 9.12.2007 in Seoul
Big C. Series
C. Storyline
April 2017
Big C. Series
Big C. Conference 2017
Subject: Show your C-words
November,10, 2017
Seoul, South Korea
Big C. Naming
February 2017
AC Cafe, Brooklyn, NY
Big C. Concept Design
March 2017
Queens, NY
Big C. Series
Big CirculatioN
Promotion Tour across Asia and Europe
December 2017
Big C. Series
Big Capsule.
Business Complex Network
April 2018
Cosmic StatioN launched Big C. Series
Junhwan Paul Kang
Crossed the border 11.25.2014
Seoul 1973 New York 2018
Just An
immigrant!
Strong accent, bad pronunciation.
Almost 70% Understanding ability,
Unless you speak fast, and
kindergarten level vocabulary
Second Big life Challenge
3D printer Company
Smart flower Pot
America to Asia Table 2015
Water power generator
Photoshop 5.5 and ImageReady for Web Designer
8th UNEP Special session of the Governing
Council / Global Ministerial Environment Forum
APAC Conference | Busan, South Korea
Korea’s 6th Plan for Industry &
Technology Innovation 2014 -
2018!
Masterpiece, How to make luxurious brand
with tech and storytelling
Blue house I.T project director
Seoul city Global marketing Advisor
LG Electronics
Global ad Agency Leo Burnett
Korea Telecom
Microsoft HP
SK Telecom Music Service
New plan to
develop women’s
career paths
Crowdsourced intelligence
translation engine development
Why We’re Building BigCapsule. Founder’s Story
I spent around 10 years helping enterprises, companies, government
agencies, global conferences, and startups
“I’ve researched why
companies and
entrepreneurs haven’t
managed to make
cross-border business
scalable.
Even though they’ve
tried to expand their
markets, they’ve often
faced obstacles in the
global market”
I discovered
which elements
most significantly
impact the
success of
cross-border
businesses.
When an enterprise
combines technological
expertise with a
resourceful human
touch in their projects,
I’m confident that their
business will work out
fine.
After moving to New York, I began to
notice the many invisible elements, and I
consumed this experience for 3 years...
Project
Portfolio
Case
“We help non-English
spoken, homeland
entrepreneurs with
College students,
aspiring
entrepreneurs,
retired professionals,
women and
immigrants
in cross-border
business sectors”
Big Capule Story
“Through helping
Non-English
speaking and
homeland
Entrepreneurs’
project, We create
jobs and
professional
experiences of
immigrants, women
and retired
professionals.
Global Business Universe
New York
Cab Driver
Language level: Intermediate
Low income
Turkey, Ankara
Constitutional Professor
Public Speaker
High income
I’ve oftenmet
the unsettled
immigrants
in New York.
I’m often
surprised
by their
stories and
backgrounds from
their home countries.
* All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
“We help non-English
spoken, homeland
entrepreneurs with
College students,
aspiring
entrepreneurs,
retired professionals,
women and
immigrants
in cross-border
business sectors”
Big Capule Story
“Through helping
Non-English
speaking and
homeland
Entrepreneurs’
project, We create
jobs and
professional
experiences of
immigrants, women
and retired
professionals.
Global Business Universe
I’ve met
female immigrants
whose careers ended
at the immigration center.
Again, I was
surprised
by their
stories and
backgrounds from
their home countries.
* All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
“We help non-English
spoken, homeland
entrepreneurs with
College students,
aspiring
entrepreneurs,
retired professionals,
women and
immigrants
in cross-border
business sectors”
Big Capule Story
“Through helping
Non-English
speaking and
homeland
Entrepreneurs’
project, We create
jobs and
professional
experiences of
immigrants, women
and retired
professionals.
Global Business Universe
I’ve met Retired
professionals
devoted to helping immigrants
settle in New York.
I found they all suffered from many
of the same problems, from unstable
income to low satisfaction to
uncertainty about their futures in
New York City.
They need Big Capsule.
* All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
I found
the clue
beyond
the border
Non-English-speaking entrepreneurs always
wanted to expand the market in English-speaking countries .
Because It always has worked as the flagship market.
Indeed, They know well what it means,
If They make the meaningful successful case,
Immediately, connected to the big Scale
Requirements
- Significant number of profitable projects
- Most of Entrepreneurs don’t know how to approach to market.
- They need well organized ready-made services and programs
- How to find homeland entrepreneurs
Two
Minds
Who compensates
someone’s good will?
I want to help
homeland
entrepreneurs’
global growth.
The overlapping
need and desire
to do
cross-border
business
Non-English-speaking
entrepreneurs
English-speaking
immigrants and refugees
What is my
compensation?
Now or in the
future?
What if
immigrants
and women
could help
entrepreneurs
expand
beyond the
border?
Cross-border
businesses
can create jobs
and careers in
New York.
I’ve started to design a service that will simplify complex
business networks so that entrepreneurs and immigrants can
mutually benefit one another.
Business Service &
Coaching Providers
Global Curators &
Regional Partners
Communication
Contributors Group
Special Capsules
By CSN Lab
03
0401
02
Discover
Recreate
Support
Connect
America
How BigCapsule works
Global Entrepreneurs or companies buy business service, program and communication support at BigCapsule
as well as find the special project opportunities and the global sales partners
Afro-
Eurasia
Global
Entrepreneurs
Products
Buy
Trade
India Korea
U.S.A
China
Senegal
How does the clients use BigCapsule?
Mono capsule
Without support
Combo capsule
without
communication
contributors
Simple Purchase
Tailored Capsule Purchase
Step 1. Browse Capsule list on Big Capsule’s
website & Global Curators’ Media
Step 2. Purchase capsules
Step 1. Browse Capsule list on Big Capsule’s
website, Bigc.io, and Global Curators’ media
Step 2. Mix capsules to fit your purpose.
If don’t know how to mix or can’t find your
capsule, get the Coaching Capsule
Step 3. Find the Language Support Capsule
Step 4. Purchase capsules
Combo capsule with
communication
contributors
Business Service
Talented People
Product
Recreate
Big Capsule Process
Marketing Plan & Assets
Find the right partner
Connect
Regional Partner &
Global Curator
Making it Work well
Contributor’s Circle:
Immigrants | Women | Retired Professionals
01 02 03
04
Discover
What We do
- Connect Significant number of project opportunities to BigCapsule Platform
- Training Most of Entrepreneurs who don’t know how to approach to market.
- Provide well-organized ready-made services and programs
- Discover Clients, such as homeland entrepreneurs in other countries
-BigCapsule Four pillars-
BARRIERS to SUCCESSFUL CROSS-BORDER BUSINESSES
Homeland entrepreneurs need the guide, right solution, the other’s help, such as the more
efficient way with a right technology, human network and trustworthy business service.
Language Barrier
Human Resource
Fear, Uncertainty, Doubt
Localization
Inconvenience
Business Networks
Sales & Distribution
All barriers are related to
the following:
Communication
Qualified
Business
Services
Human
Resources
Business
Network
How do entrepreneurs expand their potential market size?
Most national economies are becoming increasingly dependent on international trade, which represents
more than 30% of world GDP – up from 20% just two decades ago. The common language required for these
global transactions is overwhelmingly English. Not surprisingly, there is a strong correlation between English
proficiency and many import- and export-related indicators, including logistics performance, documents to
export, and time to import.
Non-English-Speaking Entrepreneurs
Non-English-Based Business Service
English-based Business Service
English-Speaking Entrepreneurs
80%
Untapped
Potential Market
20%
Global
Flagship Market
Big Capsule
Complex
Business
Networks
1.5 billion
5.5 billion
English
Proficiency
Readiness
Index
Women, Students,
Retired Professionals
and Immigrants in New
York help their
homeland
entrepreneurs
Why New York?
New York city has been described as the cultural, financial, and media capital of
the world, and it exerts a significant impact upon commerce, entertainment,
research, technology, education, politics, tourism, and sports. There are as
many as 800 languages spoken in New York City. It is the capital of
linguistic diversity, not just for the five boroughs, but for the human species.
America
Language Barriers
Human Resources
Localization
Business Networks Inconvenience
Fear, Uncertainty, Doubt Sales & Distribution
Afro-Eurasia
80% untapped
Afro-Eurasia
Market uses
non-English
languages
20% Global Iconic
Market uses
English language
BigCapsule
Overcomes
Big Barriers
Short-term
coaching
sessions with
professionals
Qualified
business
service
collection
Cross-border
market
distribution
program
Communication
contributors
network
What we do
■ Discover business services
■ Discover talented people
■ Qualify business services & people
■ Capsule manufacturing and curation
■ Risk management
What we focus on
■ Create the project opportunity
■ Seamless ConnectioN
■ Project-centered problem solving
■ Professional skill-up for global business
■ Practical coaching approach
< What BigCapsule offers >
Big Capsule structure
Big Capsule consists of four main layers & a special group of cross-border sales experts to
help homeland entrepreneurs who want to do the business in cross-business sectors.
Communication
Contributors
Networks
Suitable for all business
categories and personal
presentations.
Business
Service
Capsule Creator
Suitable business service
for all business categories.
It consists of a one-time
service, a subscription
service, and a customized
service.
Global Curators
Program
The regional partners of
Big Capsule serve as
ambassadors, evangelists,
and background checkers
for potential sales
partners.
Coach & Consultant
Network
Global professionals provide
coaching sessions and
consulting to global
entrepreneurs & companies.
Trigger
Point
Global Sales
Partnership
Structure
Regional Sales
Reps
Regional Sales
Partners
The highly
educated housewife
Theearly
immigrants
Who are communication contributors?
Big Capsule’s bilingual communication contributors
support the global success of homeland
entrepreneurs. This is Big Capsule’s trigger factor.
Highly
educated
housewives
Benefits
- Part-time job
- Flexible time
management
job
- Streamlined
career path
- Global
network
New & recent
Immigrants
- Part-time job
- Flexible time
management
job
- Real project
related to
experience in
their home
country
- Global network
- English study
- Help home
country
companies
Retired
Professionals
Benefits
- Flexible time
management
- Hourly based
Part-time job
- Global
Network
College
Students
Benefits
- Internship
- Global
network
Limitations
- Immigrants and women need flexible labor conditions
- Female immigrants often can’t work full-time jobs
Why we work on both individual & company levels
It takes a very long time for businesses to overcome communication barriers and individual cultural differences. Indeed,
because of tight business schedules, most entrepreneurs can’t afford to develop global scalability in any long-term way. So,
we’ve found a way to help them both develop communication skills and provide business services efficiently.
Business
Storytelling
Cultural Name
Collision Check up
Cultural Language
Training
Business culture
Training
Visa Status
Management
Entrepreneurship
Management
Mental Coaching
Personal Branding
Marketing
execution
Customer
Service
Finance Legal Accounting
International fundraising
Business Skill Coaching
New
Market
finder
Pivotal
design
Sales
strategy
Crowdfunding
Sales Process
Management
Campaign & Event
Content
Production
Fulfillment
Sales plan
Individual
level
Company
level
Workshop
Conference
Camp
Meetup
New
Business
Design
Communication Contributor at the Company Level
Big Capsule process
Initial Setup
Working in both
English and additional
language
Execution
Working in English
Monthly Report
Review
Provide the report in
English and review it
with additional
language
* Urgent situations happen; we provide support to solve the problem.
Subscription-based business service
- How it works with communication
contributor networks
Planning:
Meticulous
analysis of
your clientele
needs
Documentation:
Creating knowledge
base, FAQ, call scripts
Team training:
Providing experienced
and devoted agents
Integration:
Combining support
solutions with your
existing business
processes
Go live: Quick
start and
forward-thinking
Review &
Report: Monthly
conference call with
client in client’s
native language
Benefits
- Communication Support capsule
- Monthly review with bilingual professionals
- Urgent situation support
Communication Contributors at the Individual Level
*Chose option 1, option 2, option 3, or a
combination of options 1, 2, and 3
If you don’t want language support, skip option for
additional language-supported reviews
- Additional languages include Korean,
Japanese, Chinese, Italian, French, Russian,
Spanish, and more
Session in English
Repeat Session 1
in user’s home
language
Review Session in additional
language from the view of
communication contributors
Repeat Session 1
in both languages
Review Session in
additional language
from the view of
Education
Repeat Session 1
in user’s home
language
Review Session in
additional language from
the view of business
professionals
Challenge
What capsule works at which stage?
Gate A
● Business Name Cultural
Collision Check up
● Digital Storytelling
● Business Model Design
Gate B
● Website Buildup
● Marketing Content
Production
Gate E
- Global Market Finder
- Product and Content
Distribution
01
Creative
Business
Idea
Business
Design
Product
Development
Fundraising
Production &
Campaign
Marketing &
Sales
Shift to the
next stage
02
03
04
05
06
07
Gate
D
Gate
E
Gate
C Gate D
- Exhibition Attending
Capsule
- Marketing Asset
- Sales Channel Design
Gate
B
Gate
A
Gate C
- Campaign Content
Production
- CEO Branding
- Marketing Planning
Business
name
cultural
collision
check up
Gate A
Business
Name
Com
pany
Brand
Service
Product
Tagline
Slogan
Copy
w
riting
Professionals and
immigrants
Provide overall statement regarding
plan, cultural difference, and diversity
based on perspective garnered through
survey, professional review , and the
immigrants interviews.
Crowdsourced survey
Our professional naming research only
takes 3 business days for 100 responses.
Complex surveys or additional responses
might require additional time
Case Study: BloomEngine, Smart Flower Pot | South Korea company
- 1st name: Dewy
- 2nd name: Willy Gardner
- Willy: a man’s penis
- 3rd name: BloomEngine
Case Study: Enomad, Energy Generator | South Korea company
- Working Prototype: Estream
- Crowdfunding campaign: Estream
- Market Launching: Enomad Uno
- Because of a Japanese company’s name rights
Case 1
BloomEngine
Seoul, Korea
#Company name
#Slang
#improper target
There were two names before naming
BloomEngine.
1st trial: Dewy
2nd trial: Willy Gardner
Final name: BloomEngine
Case 2
Enomad Uno
Seoul & L.A
#Name rights
#Product name
Case 3
H&M
Stockholm,
Sweden
#Copy writing
#Discrimination
Case 4
Opencreators
Seoul & New Jersey
BS 300
#Product Name
#Slang
BS is abbreviation of bullshit.
Cultural Collision Check-up Process
Crowdsource
survey and
deliver the
report
Discussion with
retired
professionals
and immigrants
International
company name
check-up
application
Create report
that combines
the results of
crowdsourced
survey and
audio file
What points do we handle in the cultural collision check up capsule?
Added Languages | Religious Preferences | Discrimination | Different Accents
Immigrants & Women in New York
Create jobs for immigrants
Another English educational methodology
Contribute financial support to NGOs, Public Libraries
and Immigration Centers
Global Entrepreneurs
Avoid costly future effects in
global pre-marketing
Simple consumer research
Emotional intelligence readiness regarding diversity
Step 01
Step 02
Step 03
Step 04
Step 02 Step 04
Benefits Benefits
Case Study: San Francisco Mobile World Congress America 2017
- Supporting BloomEngine’s exhibition team
- Inviting influencers
- Making testimonial video
- Daily review with exhibition team
- Training junior members of startup companies
- Exhibition
Attending
Capsule
- Setup & Teardown
- Sales Meeting
- Sales Lead Management
Case Study: Frankfurt FormNext 2017 3D Printing Industrial Exhibition
- Exhibition team setup without the client, OpenCreators
- Booth setup and teardown
- Made exhibition content and gathered over 60 sales leads
Gate D
Case Study: New York Maker Faire 2017, Barnes & Noble Mini Maker Faire
- Exhibition team setup without the client
- Booth setup and teardown
- Orientation and training of temporary staff
- Managing exhibition team during the faire
- Built-up digital survey tool and gathered over 300 contacts
- Media feature to magazine & official social media
Concept
Design
&
Content
Production
Gate B & C ● “First 3D Printer in your life” event in New York
○ Campaign Plan & Invite Interviewer and interviewees
○ Fundraising & Video production
● OpenCreators 3D Printer D.I.Y Kit
○ Design Concept
○ Make Tagline
○ Produce Marketing Movie
● OpenCreators BS 210 Crowdfunding Campaign
○ Company building in New Jersey
○ Plan Campaign & Manage Project
○ Financial Management
○ Staff Sourcing & Campaign Registration
● Seoul City Global Marketing Contents Production
○ Production of 17 episodes
○ Youtube views: Over 159 million
● Enomad Uno, Water Power Energy Generator
○ Campaign Video
○ Campaign Execution
○ Connecting Founder with Influencer
● BloomEngine, Smart Flower Pot in Brooklyn
○ Design Marketing Concept
○ Produce Campaign Video
○ Bloom & Talk Video Testimonial Event
○ Produce Product photo and lifestyle photo
Case Study: AppsDaily
- Built the largest mobile apps company in India and created the category of
selling digital products at retail
- Sold to more than 5 million customer at an average ASP of 20 USD per mobile
app (much higher than ASP of developed markets)
- Distribution presence in 800 cities with more than 30 Super Stockiest, 500
distributors, and presence in more than 10,000 outlets
- Mentioned as the Global Top 100 fastest growing private companies in the
world
Asia market
distribution
- India Market
- CYGNETT
- Australian Mobile
accessories company
Case Study: Cygnett
- 3rd largest mobile accessories company in the world with more than 50 million
products sold
- Exclusive partners in India, helping them reach 500 towns, 500 distributors, and
5000 retail outlets
- Helping them build their business, sales, and marketing plan for India
Gate E
General Information
● Company Name: Cosmic Station Corp
● Service Name: Big Capsule | http://bigc.io
● Business Address: 30 53rd st, New York, NY
● Total number of Team: 2 + 3
● Total Contributors Network: TBD
● Categories: Tech, Education, Content, Lifestyle
● Primary Line of Business: Business Service Provider,
Talented People Agency, Global Distribution
Service Overview
Big Capsule is one of the creative
suppliers of curated business services,
talented people, and products in North
America with headquarters in New
York, NY and 3 partner companies
across the globe. The company also has
operations in Asia, carrying out work in
the cross-border business sector.
We don’t create all things.
Just Discover, Connect,
Make it work well, and Deliver
Arun
Menon
Partner
Growth
& Sales
Junhwan P.
Kang
Founder &
C.E.O
Chris DY
Youm
Partner
C.T.O
Leaders & Team
Jennifer Jay
House
Partner
Connection &
Communication
Big Partners & Global Curators
A
A
E
A
Korea: Kiyuk Yun,
Opencreators
Mexico: Karina G Garcia
Senegal: Abdoulaye Ba
Egypt Omar:
Mohamed Yussry
Turkey: Akif tögel
U.S.A: Lisa Monde
Loren Pachón Parrado : Creators Management
Kata Kanda: Capsule Process Management
Jeeho Bae: Program Director
Kijn Jang: Content Director
Communication Contribution Group
Click the link below:
https://bigc.io/communication-contributors/
1st Quarter 2nd Quarter 20193rd Quarter 4th Quarter
Big Capsule. Dev
Building
Working
prototype of
business
model
Campaign & Market Finder Capsules
For Startup Companies
Marketing Campaign Capsules
For Established Companies
Content-Driven Commerce & Distribution Capsules
For Global E-Commerce
Partners
SERVICE DEVELOPMENT
Finalize Development of App-based Service
Entrepreneurs-based Full stack business
Complexity networks
Service name: Big Capsule
Full Integration to
partners’ service
Enhanced Service
Promotion event
From Middle of October to December
- AtoA Table 2018 in New York
8th of November
- Big Capsule Camp in Italy
BigCapsule 2018 Roadmap
- Content-driven media
channel setup for Big Capsule
Service Development
- Pre-Open: 22nd of April
- Open: 1st of May | Mayday
- Partnership buildup in Asia
- Join Online Sessions with
Asia Partners
http://bigc.io
Contact:
Junhwan Paul Kang | Paul@BigC.io
What are we looking for?
Co-C.E.O
Board Members
Communication Contributors
Global Curators
Non-Profit Org Partners
Entrepreneurs drowning in
cross-border business
projects need to reach for
BigCapsule.

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Big capsule. full story ver 1.0

  • 1. BigCapsule. Full Story Presented by Junhwan P. Kang C.E.O & Founder Cosmic StatioN Corp Paul@BigC.io Precautions Even though you do swallow some solid objects (like food) swallowing a whole bigcapsule is a different story New York Chapter
  • 2. The health metaphor is intended to suggest the development and maintenance of healthy entrepreneurships. Like first aid, vitamins, and dietary supplements, BigCapsule supports both preventions and cures. Creative Business Design Firm Cosmic StatioN launched BigCapsule. as part of its Big C. Series. BigCapsule. is the combined name of the abbreviation for “Business In the Globe” and Capsule as a health metaphor. Why? BigCapsule. Big capsule in New York. It’s a curated business service, practical training program, and talented collection of people working to support cross-border businesses. first aid Curated business service vitamins practical training program dietary supplements talented collection of people
  • 3. Formed U.S company 11.18.2016 in New YorkFounded 9.12.2007 in Seoul Big C. Series C. Storyline April 2017 Big C. Series Big C. Conference 2017 Subject: Show your C-words November,10, 2017 Seoul, South Korea Big C. Naming February 2017 AC Cafe, Brooklyn, NY Big C. Concept Design March 2017 Queens, NY Big C. Series Big CirculatioN Promotion Tour across Asia and Europe December 2017 Big C. Series Big Capsule. Business Complex Network April 2018 Cosmic StatioN launched Big C. Series
  • 4. Junhwan Paul Kang Crossed the border 11.25.2014 Seoul 1973 New York 2018 Just An immigrant! Strong accent, bad pronunciation. Almost 70% Understanding ability, Unless you speak fast, and kindergarten level vocabulary Second Big life Challenge 3D printer Company Smart flower Pot America to Asia Table 2015 Water power generator Photoshop 5.5 and ImageReady for Web Designer 8th UNEP Special session of the Governing Council / Global Ministerial Environment Forum APAC Conference | Busan, South Korea Korea’s 6th Plan for Industry & Technology Innovation 2014 - 2018! Masterpiece, How to make luxurious brand with tech and storytelling Blue house I.T project director Seoul city Global marketing Advisor LG Electronics Global ad Agency Leo Burnett Korea Telecom Microsoft HP SK Telecom Music Service New plan to develop women’s career paths Crowdsourced intelligence translation engine development Why We’re Building BigCapsule. Founder’s Story
  • 5. I spent around 10 years helping enterprises, companies, government agencies, global conferences, and startups “I’ve researched why companies and entrepreneurs haven’t managed to make cross-border business scalable. Even though they’ve tried to expand their markets, they’ve often faced obstacles in the global market” I discovered which elements most significantly impact the success of cross-border businesses. When an enterprise combines technological expertise with a resourceful human touch in their projects, I’m confident that their business will work out fine. After moving to New York, I began to notice the many invisible elements, and I consumed this experience for 3 years...
  • 7. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe New York Cab Driver Language level: Intermediate Low income Turkey, Ankara Constitutional Professor Public Speaker High income I’ve oftenmet the unsettled immigrants in New York. I’m often surprised by their stories and backgrounds from their home countries. * All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
  • 8. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe I’ve met female immigrants whose careers ended at the immigration center. Again, I was surprised by their stories and backgrounds from their home countries. * All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
  • 9. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe I’ve met Retired professionals devoted to helping immigrants settle in New York. I found they all suffered from many of the same problems, from unstable income to low satisfaction to uncertainty about their futures in New York City. They need Big Capsule. * All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
  • 11. Non-English-speaking entrepreneurs always wanted to expand the market in English-speaking countries . Because It always has worked as the flagship market. Indeed, They know well what it means, If They make the meaningful successful case, Immediately, connected to the big Scale Requirements - Significant number of profitable projects - Most of Entrepreneurs don’t know how to approach to market. - They need well organized ready-made services and programs - How to find homeland entrepreneurs
  • 12. Two Minds Who compensates someone’s good will? I want to help homeland entrepreneurs’ global growth. The overlapping need and desire to do cross-border business Non-English-speaking entrepreneurs English-speaking immigrants and refugees What is my compensation? Now or in the future?
  • 13. What if immigrants and women could help entrepreneurs expand beyond the border? Cross-border businesses can create jobs and careers in New York. I’ve started to design a service that will simplify complex business networks so that entrepreneurs and immigrants can mutually benefit one another.
  • 14. Business Service & Coaching Providers Global Curators & Regional Partners Communication Contributors Group Special Capsules By CSN Lab 03 0401 02 Discover Recreate Support Connect America How BigCapsule works Global Entrepreneurs or companies buy business service, program and communication support at BigCapsule as well as find the special project opportunities and the global sales partners Afro- Eurasia Global Entrepreneurs Products Buy Trade India Korea U.S.A China Senegal
  • 15. How does the clients use BigCapsule? Mono capsule Without support Combo capsule without communication contributors Simple Purchase Tailored Capsule Purchase Step 1. Browse Capsule list on Big Capsule’s website & Global Curators’ Media Step 2. Purchase capsules Step 1. Browse Capsule list on Big Capsule’s website, Bigc.io, and Global Curators’ media Step 2. Mix capsules to fit your purpose. If don’t know how to mix or can’t find your capsule, get the Coaching Capsule Step 3. Find the Language Support Capsule Step 4. Purchase capsules Combo capsule with communication contributors
  • 16. Business Service Talented People Product Recreate Big Capsule Process Marketing Plan & Assets Find the right partner Connect Regional Partner & Global Curator Making it Work well Contributor’s Circle: Immigrants | Women | Retired Professionals 01 02 03 04 Discover What We do - Connect Significant number of project opportunities to BigCapsule Platform - Training Most of Entrepreneurs who don’t know how to approach to market. - Provide well-organized ready-made services and programs - Discover Clients, such as homeland entrepreneurs in other countries -BigCapsule Four pillars-
  • 17. BARRIERS to SUCCESSFUL CROSS-BORDER BUSINESSES Homeland entrepreneurs need the guide, right solution, the other’s help, such as the more efficient way with a right technology, human network and trustworthy business service. Language Barrier Human Resource Fear, Uncertainty, Doubt Localization Inconvenience Business Networks Sales & Distribution All barriers are related to the following: Communication Qualified Business Services Human Resources Business Network
  • 18. How do entrepreneurs expand their potential market size? Most national economies are becoming increasingly dependent on international trade, which represents more than 30% of world GDP – up from 20% just two decades ago. The common language required for these global transactions is overwhelmingly English. Not surprisingly, there is a strong correlation between English proficiency and many import- and export-related indicators, including logistics performance, documents to export, and time to import. Non-English-Speaking Entrepreneurs Non-English-Based Business Service English-based Business Service English-Speaking Entrepreneurs 80% Untapped Potential Market 20% Global Flagship Market Big Capsule Complex Business Networks 1.5 billion 5.5 billion
  • 20. Women, Students, Retired Professionals and Immigrants in New York help their homeland entrepreneurs Why New York? New York city has been described as the cultural, financial, and media capital of the world, and it exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, and sports. There are as many as 800 languages spoken in New York City. It is the capital of linguistic diversity, not just for the five boroughs, but for the human species. America Language Barriers Human Resources Localization Business Networks Inconvenience Fear, Uncertainty, Doubt Sales & Distribution Afro-Eurasia 80% untapped Afro-Eurasia Market uses non-English languages 20% Global Iconic Market uses English language
  • 21. BigCapsule Overcomes Big Barriers Short-term coaching sessions with professionals Qualified business service collection Cross-border market distribution program Communication contributors network What we do ■ Discover business services ■ Discover talented people ■ Qualify business services & people ■ Capsule manufacturing and curation ■ Risk management What we focus on ■ Create the project opportunity ■ Seamless ConnectioN ■ Project-centered problem solving ■ Professional skill-up for global business ■ Practical coaching approach < What BigCapsule offers >
  • 22. Big Capsule structure Big Capsule consists of four main layers & a special group of cross-border sales experts to help homeland entrepreneurs who want to do the business in cross-business sectors. Communication Contributors Networks Suitable for all business categories and personal presentations. Business Service Capsule Creator Suitable business service for all business categories. It consists of a one-time service, a subscription service, and a customized service. Global Curators Program The regional partners of Big Capsule serve as ambassadors, evangelists, and background checkers for potential sales partners. Coach & Consultant Network Global professionals provide coaching sessions and consulting to global entrepreneurs & companies. Trigger Point Global Sales Partnership Structure Regional Sales Reps Regional Sales Partners
  • 23. The highly educated housewife Theearly immigrants Who are communication contributors? Big Capsule’s bilingual communication contributors support the global success of homeland entrepreneurs. This is Big Capsule’s trigger factor. Highly educated housewives Benefits - Part-time job - Flexible time management job - Streamlined career path - Global network New & recent Immigrants - Part-time job - Flexible time management job - Real project related to experience in their home country - Global network - English study - Help home country companies Retired Professionals Benefits - Flexible time management - Hourly based Part-time job - Global Network College Students Benefits - Internship - Global network Limitations - Immigrants and women need flexible labor conditions - Female immigrants often can’t work full-time jobs
  • 24. Why we work on both individual & company levels It takes a very long time for businesses to overcome communication barriers and individual cultural differences. Indeed, because of tight business schedules, most entrepreneurs can’t afford to develop global scalability in any long-term way. So, we’ve found a way to help them both develop communication skills and provide business services efficiently. Business Storytelling Cultural Name Collision Check up Cultural Language Training Business culture Training Visa Status Management Entrepreneurship Management Mental Coaching Personal Branding Marketing execution Customer Service Finance Legal Accounting International fundraising Business Skill Coaching New Market finder Pivotal design Sales strategy Crowdfunding Sales Process Management Campaign & Event Content Production Fulfillment Sales plan Individual level Company level Workshop Conference Camp Meetup New Business Design
  • 25. Communication Contributor at the Company Level Big Capsule process Initial Setup Working in both English and additional language Execution Working in English Monthly Report Review Provide the report in English and review it with additional language * Urgent situations happen; we provide support to solve the problem. Subscription-based business service - How it works with communication contributor networks Planning: Meticulous analysis of your clientele needs Documentation: Creating knowledge base, FAQ, call scripts Team training: Providing experienced and devoted agents Integration: Combining support solutions with your existing business processes Go live: Quick start and forward-thinking Review & Report: Monthly conference call with client in client’s native language Benefits - Communication Support capsule - Monthly review with bilingual professionals - Urgent situation support
  • 26. Communication Contributors at the Individual Level *Chose option 1, option 2, option 3, or a combination of options 1, 2, and 3 If you don’t want language support, skip option for additional language-supported reviews - Additional languages include Korean, Japanese, Chinese, Italian, French, Russian, Spanish, and more Session in English Repeat Session 1 in user’s home language Review Session in additional language from the view of communication contributors Repeat Session 1 in both languages Review Session in additional language from the view of Education Repeat Session 1 in user’s home language Review Session in additional language from the view of business professionals Challenge
  • 27. What capsule works at which stage? Gate A ● Business Name Cultural Collision Check up ● Digital Storytelling ● Business Model Design Gate B ● Website Buildup ● Marketing Content Production Gate E - Global Market Finder - Product and Content Distribution 01 Creative Business Idea Business Design Product Development Fundraising Production & Campaign Marketing & Sales Shift to the next stage 02 03 04 05 06 07 Gate D Gate E Gate C Gate D - Exhibition Attending Capsule - Marketing Asset - Sales Channel Design Gate B Gate A Gate C - Campaign Content Production - CEO Branding - Marketing Planning
  • 28. Business name cultural collision check up Gate A Business Name Com pany Brand Service Product Tagline Slogan Copy w riting Professionals and immigrants Provide overall statement regarding plan, cultural difference, and diversity based on perspective garnered through survey, professional review , and the immigrants interviews. Crowdsourced survey Our professional naming research only takes 3 business days for 100 responses. Complex surveys or additional responses might require additional time Case Study: BloomEngine, Smart Flower Pot | South Korea company - 1st name: Dewy - 2nd name: Willy Gardner - Willy: a man’s penis - 3rd name: BloomEngine Case Study: Enomad, Energy Generator | South Korea company - Working Prototype: Estream - Crowdfunding campaign: Estream - Market Launching: Enomad Uno - Because of a Japanese company’s name rights
  • 29. Case 1 BloomEngine Seoul, Korea #Company name #Slang #improper target There were two names before naming BloomEngine. 1st trial: Dewy 2nd trial: Willy Gardner Final name: BloomEngine
  • 30. Case 2 Enomad Uno Seoul & L.A #Name rights #Product name
  • 32. Case 4 Opencreators Seoul & New Jersey BS 300 #Product Name #Slang BS is abbreviation of bullshit.
  • 33. Cultural Collision Check-up Process Crowdsource survey and deliver the report Discussion with retired professionals and immigrants International company name check-up application Create report that combines the results of crowdsourced survey and audio file What points do we handle in the cultural collision check up capsule? Added Languages | Religious Preferences | Discrimination | Different Accents Immigrants & Women in New York Create jobs for immigrants Another English educational methodology Contribute financial support to NGOs, Public Libraries and Immigration Centers Global Entrepreneurs Avoid costly future effects in global pre-marketing Simple consumer research Emotional intelligence readiness regarding diversity Step 01 Step 02 Step 03 Step 04 Step 02 Step 04 Benefits Benefits
  • 34. Case Study: San Francisco Mobile World Congress America 2017 - Supporting BloomEngine’s exhibition team - Inviting influencers - Making testimonial video - Daily review with exhibition team - Training junior members of startup companies - Exhibition Attending Capsule - Setup & Teardown - Sales Meeting - Sales Lead Management Case Study: Frankfurt FormNext 2017 3D Printing Industrial Exhibition - Exhibition team setup without the client, OpenCreators - Booth setup and teardown - Made exhibition content and gathered over 60 sales leads Gate D Case Study: New York Maker Faire 2017, Barnes & Noble Mini Maker Faire - Exhibition team setup without the client - Booth setup and teardown - Orientation and training of temporary staff - Managing exhibition team during the faire - Built-up digital survey tool and gathered over 300 contacts - Media feature to magazine & official social media
  • 35. Concept Design & Content Production Gate B & C ● “First 3D Printer in your life” event in New York ○ Campaign Plan & Invite Interviewer and interviewees ○ Fundraising & Video production ● OpenCreators 3D Printer D.I.Y Kit ○ Design Concept ○ Make Tagline ○ Produce Marketing Movie ● OpenCreators BS 210 Crowdfunding Campaign ○ Company building in New Jersey ○ Plan Campaign & Manage Project ○ Financial Management ○ Staff Sourcing & Campaign Registration ● Seoul City Global Marketing Contents Production ○ Production of 17 episodes ○ Youtube views: Over 159 million ● Enomad Uno, Water Power Energy Generator ○ Campaign Video ○ Campaign Execution ○ Connecting Founder with Influencer ● BloomEngine, Smart Flower Pot in Brooklyn ○ Design Marketing Concept ○ Produce Campaign Video ○ Bloom & Talk Video Testimonial Event ○ Produce Product photo and lifestyle photo
  • 36. Case Study: AppsDaily - Built the largest mobile apps company in India and created the category of selling digital products at retail - Sold to more than 5 million customer at an average ASP of 20 USD per mobile app (much higher than ASP of developed markets) - Distribution presence in 800 cities with more than 30 Super Stockiest, 500 distributors, and presence in more than 10,000 outlets - Mentioned as the Global Top 100 fastest growing private companies in the world Asia market distribution - India Market - CYGNETT - Australian Mobile accessories company Case Study: Cygnett - 3rd largest mobile accessories company in the world with more than 50 million products sold - Exclusive partners in India, helping them reach 500 towns, 500 distributors, and 5000 retail outlets - Helping them build their business, sales, and marketing plan for India Gate E
  • 37. General Information ● Company Name: Cosmic Station Corp ● Service Name: Big Capsule | http://bigc.io ● Business Address: 30 53rd st, New York, NY ● Total number of Team: 2 + 3 ● Total Contributors Network: TBD ● Categories: Tech, Education, Content, Lifestyle ● Primary Line of Business: Business Service Provider, Talented People Agency, Global Distribution Service Overview Big Capsule is one of the creative suppliers of curated business services, talented people, and products in North America with headquarters in New York, NY and 3 partner companies across the globe. The company also has operations in Asia, carrying out work in the cross-border business sector. We don’t create all things. Just Discover, Connect, Make it work well, and Deliver
  • 38. Arun Menon Partner Growth & Sales Junhwan P. Kang Founder & C.E.O Chris DY Youm Partner C.T.O Leaders & Team Jennifer Jay House Partner Connection & Communication Big Partners & Global Curators A A E A Korea: Kiyuk Yun, Opencreators Mexico: Karina G Garcia Senegal: Abdoulaye Ba Egypt Omar: Mohamed Yussry Turkey: Akif tögel U.S.A: Lisa Monde Loren Pachón Parrado : Creators Management Kata Kanda: Capsule Process Management Jeeho Bae: Program Director Kijn Jang: Content Director Communication Contribution Group Click the link below: https://bigc.io/communication-contributors/
  • 39. 1st Quarter 2nd Quarter 20193rd Quarter 4th Quarter Big Capsule. Dev Building Working prototype of business model Campaign & Market Finder Capsules For Startup Companies Marketing Campaign Capsules For Established Companies Content-Driven Commerce & Distribution Capsules For Global E-Commerce Partners SERVICE DEVELOPMENT Finalize Development of App-based Service Entrepreneurs-based Full stack business Complexity networks Service name: Big Capsule Full Integration to partners’ service Enhanced Service Promotion event From Middle of October to December - AtoA Table 2018 in New York 8th of November - Big Capsule Camp in Italy BigCapsule 2018 Roadmap - Content-driven media channel setup for Big Capsule Service Development - Pre-Open: 22nd of April - Open: 1st of May | Mayday - Partnership buildup in Asia - Join Online Sessions with Asia Partners
  • 40. http://bigc.io Contact: Junhwan Paul Kang | Paul@BigC.io What are we looking for? Co-C.E.O Board Members Communication Contributors Global Curators Non-Profit Org Partners Entrepreneurs drowning in cross-border business projects need to reach for BigCapsule.