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BIAS AND PREJUDICE
Prepared by:
Ms. Ehlie Rose G. Baguinaon
- the human tendency to
make systematic errors in
judgment or when making
decisions based upon
certain thinking, thoughts,
or preconceived notions.
- Unfairness
BIAS
 Reporting the same
thing everyone else is
reporting, or to avoid
offensive stories, so no
reader or viewer turns
away
 Picking articles or
stories that are pleasing
to the owners of the
media organization or
network
BI
A
S
Selecting media stories
based on what will please
advertisers
For example, what if an
online news outlet's biggest
sponsor was a major airline?
In this instance, it's possible
that outlet might headline
stories pertaining to
incidents on other airlines
and hold back stories that
made that airline look bad.
BI
A
S
-a prejudgment, an assumption
made about someone or
something before having
adequate knowledge to be able
to do so with guaranteed
accuracy.
- Discrimination
PREJUDICE
Some people may consider all
Muslim women to be illiterate
and uneducated. This is
actually a prejudice against
religion and gender.
PREJUDICE
• Until the early years of the
twentieth century, women were
not allowed to vote.
• The holocaust happened
partially because of a prejudice
towards Jews.
• Women are not allowed to
drive in Saudi Arabia and they
are required to walk behind the
man who is with them.
P
R
EJ
U
D
I
C
E
• In the United States,
black people could not sit in
the front of buses or use the
same water fountains as
white people until the 1950s
and 1960s.
• Private clubs are often
exclusive. For example, some
don’t allow members who are
Black or Jewish.
P
R
EJ
U
D
I
C
E
biasandprejudice-181116042626 (1).pdf

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biasandprejudice-181116042626 (1).pdf

  • 1.
  • 2. BIAS AND PREJUDICE Prepared by: Ms. Ehlie Rose G. Baguinaon
  • 3. - the human tendency to make systematic errors in judgment or when making decisions based upon certain thinking, thoughts, or preconceived notions. - Unfairness BIAS
  • 4.  Reporting the same thing everyone else is reporting, or to avoid offensive stories, so no reader or viewer turns away  Picking articles or stories that are pleasing to the owners of the media organization or network BI A S
  • 5. Selecting media stories based on what will please advertisers For example, what if an online news outlet's biggest sponsor was a major airline? In this instance, it's possible that outlet might headline stories pertaining to incidents on other airlines and hold back stories that made that airline look bad. BI A S
  • 6. -a prejudgment, an assumption made about someone or something before having adequate knowledge to be able to do so with guaranteed accuracy. - Discrimination PREJUDICE
  • 7. Some people may consider all Muslim women to be illiterate and uneducated. This is actually a prejudice against religion and gender. PREJUDICE
  • 8. • Until the early years of the twentieth century, women were not allowed to vote. • The holocaust happened partially because of a prejudice towards Jews. • Women are not allowed to drive in Saudi Arabia and they are required to walk behind the man who is with them. P R EJ U D I C E
  • 9. • In the United States, black people could not sit in the front of buses or use the same water fountains as white people until the 1950s and 1960s. • Private clubs are often exclusive. For example, some don’t allow members who are Black or Jewish. P R EJ U D I C E