Bhojpuri world beats introduction

Nothing is stronger
than an idea
whose time has come
Victor Hugo

Bhojpuri World Beats
A Bhojpuri Youtube Music Channel

The proposal is to create a Youtube Channel for World Class
Bhojpuri Music for audiences around the globe

Success in business today requires real time, mobile access to business
opportunities - Bob Mcdonell
AREA AND POPULATION COVERED BY THE PROJECT – PRIMARY &
SECONDARY
Bhojpuri, a language associated with around 20 crore people all over the world

Native Language
Bihar – Uttar Pradesh – Jharkhand – West Bengal – Madhya Pradesh
Language Diaspora
Rajasthan – Gujarat – Haryana – Delhi - Punjab – Maharashtra – Assam – other North
Eastern states
Countries with considerable Bhojpuri population
Mauritius – Surinam – Trinidad – Tobago – Fiji – Holland – Singapore – UK - USA
ABOUT 20 CRORE PEOPLE ARE ASSOCIATED WITH BHOJPURI – DIRECTLY AND
INDIRECTLY
AREA & POPULATION COVERED – PRIMARY & SECONDARY

BHOJPURI ENTERTAINMENT CONTENT - PRESENT SCENARIO
•Bhojpuri people from all economic brackets – Entertainment content generated only for Lower
Income Group
•A sprawling film industry and dedicated audience base ready
•Great number of Upper class and HIG (High Income Group) – folks who can pay, high end
consumers - will warmly welcome quality music in their native language
•With awareness and education people seeking good entertainment in their language. Some
content is generated – but it’s too little and too small

BHOJPURI ENTERTAINMENT CONTENT - PRESENT SCENARIO
Bhojpuri Audio-Visual Market has a Vacuum for:
A Strategic Music Project ...
That Generates Quality Entertainment Content ...
Is Deftly Packaged ...
& Supported with Smart n’ Small Media Promotional Exercise
Inherent qualities of a content vacuum will kick start the project into
educated HIG MIG people. The idea has enough elements to
generate specific news media interest in sectors where the targeted
segment converge. Bhojpuri World Beats shall create Visibility –
Attention – Eyeballs and Eardrums.

Planning is what you do before you do something, so that
when you do it, it is not all mixed up – A. A. Milne
THE PLAN
BHOJPURI WORLD BEATS:
Package quality peppy classy Bhojpuri music in Audio-Visual
Promote & Market it
Create a team of fresh Artists with potential to be STARS of national and
international fame

Launch a Youtube channel for achieving the goals of the Plan
Highlights of BHOJPURI WORLD BEATS Youtube channel
FAMILY ORIENTED – PEPPY – MASSY - CATCHY CONTENT – developed & monitored by
top Indian film Industry professionals and experts
TALENTED ARTISTS PRESENCE – Singers, Performers, Actors, Directors
MEDIA COVERAGE – The Project has smart Media plan for effective visibility
EACH SONG – A STORY – Backdrop story for each song to Media Partners for regular
media interest

Launch a Youtube channel for achieving the goals of the Plan
Highlights of BHOJPURI WORLD BEATS Youtube channel
CATERS TO SPECIFIC AUDIENCE – Target audience is very well defined - Can be reached
effectively
FIRST OF ITS KIND – BIGGEST OF ITS KIND – Innovative and Elaborate
PACKAGING AND SHOWCASING LOST HERITAGE – Amazing talents and traditions are
lost due to neglect. We shall package, promote and preserve them for coming generations
DIGITAL DOWNLOADS – Content also available for downloads for Computer and Mobile
BHOJPURI WORLD BEATS: An idea whose time is arrived

BRAND SPACE SHARING ASSOCIATION
Salient Points - Opportunity
Salient Points:
Bhojpuri World Beats – shall release one song every two / three weeks.
The Song shall be with an accompanying video – attractive and cost effective
Combining the non-monetary resources of all involved, all thrust shall be given on smart
promotion – through Internet campaigns targeted to specific groups – social / cultural
organizations all over the world
The time before and after release shall be used in promotion
In 6 – 8 months, the target is to make the Channel one of the Top ones in its genre

Associated Brand receives:
BRAND LOGO – In the entire video, a prominent logo for the associated Brand
PROMOTIONAL SCREENER – Before the song starts on Youtube, there shall be a 10 second
Promotional Screener of the Brand (The Logo and Promotional Screener on the Video
uploaded shall be a permanent fixture – till the video remains uploaded, the LOGO and the
SCREENER shall stay)
PROMINENT MENTION ON ALL PROMOTIONAL MATERIAL – The Brand shall receive
prominent mention on all promotional material
SMART USE OF NEW MEDIA PROMOTION – A dedicated and smart campaign shall be
launched on Social Media
PRESENCE OF CELEBS – On later stages, Bhojpuri World Beats shall involve Celebs who
have an association with Bhojpuri or are from the Poorvanchal region to promote the Venture
as a Social exercise.

BHOJPURI WORLD gives your Visibility Effectiveness and Longevity – Your Advertisement
Money, a Better Return:
COMPARITIVE LOW COST CAMPAIGN
TARGETING A HUGE POPULATION SEGMENT
A YEAR LONG REGULAR EVENT
TOP PROFESSIONALS OF ENTERTAINMENT INDUSTRY ASSOCIATED
STARS AND CELEBRITIES – In the later stages, the Event shall seek association of STARS
and CELEBRITIES.
NEWS AND MEDIA VALUE – Several dynamics make this project eminently newsworthy
Bhojpuri World Beats gives you the best returns for your Advertisement Money

Some People Behind the Project
Ashutosh Singh – Music for DESWA gained iconic respect, ushering in
never heard new sounds and instrumentation in Bhojpuri
Nitin Chandra – film maker, director
of DESWA . Only Bhojpuri film to be
selected in Indian Panorama
Section – IFFI - Goa
Sharda Sinha – living legend of Bihar
music, a constant inspiration
As the project takes shape, we have several people targeted for
association. Their joining shall give huge media strength to the project

Bhojpuri world beats introduction

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