With CFM model we want to resurrect cinema, art, culture, literature and livelihood in Bihar, Jhakhand and Eastern UP districts, especially by start making films in indigenous languages.

1. EastFirst Entertainment

2. A MOVEMENT TO RESTORE THE PRIDE AND GLORY OF
Purvanchal - Bihar - Jharkhand
via Audio - Visual Medium

3. OBJECTIVE OF THE COMPANY
“To make visually appealing, economically Feasible and socially relevant,
entertaining films in indigenous languages of our region. To draw a larger
line infront of what our region and identity is witnessing from last 2 - 3
decades via cinema. It will help us get rid of vulgarity especially from
Bhojpuri Cinema and regressive representation of our area in Hindi Cinema. On
the other hand it will create livelihood for several thousands.

4. INCORPORATION OF COMPANY
In this plan, we are constantly adding people and we plan to add 2000 people with investment of
Rs 2 crore, i.e. Rs 10,000 per head.
COMPANY WILL START WITH THE SHARE CAPITAL OF 2 CRORE RUPEES. COMPANY WILL
BE REGISTERED WITH THE REGISTRAR OF COMPANY. EACH INVESTOR WILL BE
PROMOTER OF THE COMPANY AND WILL HOLD 7500 SHARES OF COMPANY. THERE WILL
BE A LOCKING PERIOD OF 5 YEARS.
AFTER FIVE YEARS, ANY PROMOTER MAY EXIT WITH HIS/HER SHARE. HIS/HER SHARE
WOULD BE THE PERCENTAGE OF HIS/HER HOLDING IN CAPITAL. FOR EXAMPLE, AFTER
FIVE YEARS IF COMPANY HAS RESERVE OF 5 CRORES, HE/SHE WOULD GET 18,750 RS
(7500*2.5). PLEASE NOTE THE STARTING CAPITAL OF COMPANY WAS 2 CRORES AND IN FIVE
YEARS IT IS 5 CRORES. WHICH IS 2.5 TIMES OF THE INITIAL CAPITAL.

5. FIRST YEAR BUSINESS PLAN - IN FIRST YEAR, COMPANY WILL PRODUCE ONE MAITHILI AND
ONE BHOJPURI FILM AND APPROXIMATE COST WILL BE 2.0 CRORES. INCOME PROJECTION-COMPANY
IS EXPECTED TO EARN BETWEEN 1 TO 2 CRORE WITH AVERAGE BUSINESS BUT WE
HAVE KEPT CONSERVATIVE TARGET OF 50 LAKHS ONLY.
SECOND YEAR BUSINESS PLAN – PRODUCTION OF TWO BHOJPURI FILMS ONE SANTHALI FILM
AND PUBLICATION OF ONE BHOJPURI JOURNAL MONTHLY. INCOME PROJECTION- ONE AND
HALF CRORES.
THIRD YEAR BUSINESS PLAN - PRODUCTION OF TWO BHOJPURI FILMS AND TWO BHOJPURI
SERIALS. PUBLICATION OF ATLEAST FIVE BHOJPURI BOOKS WITH
BHOJPURI/MAITHILI/MAGAHI/AWADHI/SANTHALI MAGAZINE. INCOME PROJECTION- THREE
CRORES.
FOURTH YEAR BUSINESS PLAN – PRODUCTION OF TWO BHOJPURI FILMS, TWO BHOJPURI
SERIALS AND ONE HINDI FILM. PUBLICATION OF ATLEAST 20 BHOJPURI BOOKS WITH
MAGAZINE AND PUBLICATION OF BHOJPURI/MAITHILI NEWS PAPER.INCOME PROJECTION-FIVE
CRORES.
FIFTH YEAR BUSINESS PLAN - PRODUCTION OF TWO BHOJPURI FILMS, TWO BHOJPURI SERIALS
AND ONE HINDI FILM. PUBLICATION OF ATLEAST 20 BHOJPURI BOOKS WITH MAGAZINE AND
PUBLICATION OF BHOJPURI NEWS PAPER. INCOME PROJECTION- FIVE CRORES.

6. TO BE CONSERVATIVE WE KEEP THIS TARGET ONLY 10 CRORES.NOW THE EQUITY CAPITAL OF
COMPANY WILL BE RISEN FIVE TIMES AND NET VALUE OF EACH PROMOTER WILL BE 7500 * 5 = 37500
RS.
IF ANYONE WISHES TO EXIT FROM COMPANY HE/SHE CAN TAKE THIS AMOUNT. BUT THE FASTER
APPRECIATION OF INVESTMENT WILL START FROM SIXTH YEARS AND ONWARDS. IF WE ARE ABLE
TO ACHIEVE THIS TARGET, MORE INVESTOR WILL BE READY TO INVEST IN COMPANY AND EACH
SHARE WILL GET PREMIUM WHICH WILL VARY FROM 5 TO 10 WHICH MEANS THE VALUE OF EACH
INVESTOR WILL WE FIVE TIMES MORE (37500*5=187500).
SIXTH YEAR AND ONWARDS BUSINESS PLAN- PRODUCTION OF TWO BHOJPURI FILMS, TWO HINDI
FILMS, MAITHILI AND WE CAN TRY OUR HANDS ON MAGAHI ALSO, INCORPORATION OF
BHOJPURI /MAITHILI CHANNEL, INCORPORATION OF FINANCIAL SERVICES COMPANY AND
SOFTWARE COMPANY. AT THE END OF TEN YEARS, COMPANY NET WORTH MIGHT CAN GO UPTO 100
CRORES AND COMPANY WILL GO FOR PUBLIC OFFERING. SINCE THE BUSINESS WOULD BE GROWN
50 TIMES , EACH PROMOTER INVESTMENT VALUE WOULD BE (7500&50=375000).
COMPANY SHARES WILL BE LISTED ON PREMIUM OF TEN, ATLEAST WHICH MEANS THE REAL
WORTH WOULD BE (375000*10=3750000). IF SHARES ARE LISTED ON PREMIUM OF TWENTY , THEN THE
WORTH OF EACH PROMOTER WOULD BE 75 LAKHS RUPEES.

7. THIS INITIATIVE IS NOT ONLY FOR BUSINESS BUT PRIORITY IS TO GET BACK THE PRIDE OF OUR
MOTHER LANGUAGE AND ITS CAUSE FOR OUR IDENTITIES (PURVANCHAL - BIHAR - JHARKHAND).
TO CLEAN UP THE DIRT AND HEAL THE WOUNDS. SINCE WE PEOPLE ARE SUFFERER AND THERE IS
NO END OF THIS PLIGHT IN SIGHT, THIS COMMERCIAL ASPECT IS ADDED TO MAKE BHOJPURIYA
PEOPLE ECONOMICALLY SOUND AND TO STOP THEIR MIGRATION. OUR OBJECTIVE IS TO CREATE
SUCH ATMOSPHERE IN OUR NATIVE PLACE, THAT PEOPLE FROM OTHER PARTS OF COUNTRY COME
TO WORK THERE AND OUR PEOPLE WILL NOT SUFFER IN THE HANDS OF OTHERS. CREATING
LIVELIHOOD WITH PRIDE REMAINS ARE TAG LINE.FOR ALL BHOJPURIYA LOVING PEOPLE, 10,000 RISK
IS MUCH LESSER THAN THE PAIN AND INSULT WE ARE FACING TODAY.

8. WHY THIS PLAN WILL WORK
• THE POPULATION TALKING IN BHOJPURI/MAITHILI/MAGAHI/ANGIKA/BAJJIKA/ SANTHALI AND
AWADHI IS MORE THAN THE TOTAL POPULATION OF USA.
• THE REQUIREMENT FOR BUDGETS IN THE LANGUAGES OF THESE FILMS ARE NOT MUCH.
• SANTHALI AND MAITHILI ARE RECOGNIZED LANGUAGES THAT GIVES US SOPS FROM CENTRAL
GOVERNMENT
• THERE ARE MULTIPLEXES IN JHARKHAND, EASTERN UP AND COMING UP MORE IN BIHAR.
• THE RECOVERIES WONT BE TOUGH TO DO.
• THE MARKETING COST WILL NOT BE MUCH.
• IN THE INTERNATIONAL CIRCUIT, OUR FILMS WILL BE MORE POPULAR BECAUSE OF THE TERRAIN
IN WHICH OUR FILMS WILL BE MADE, WHICH IS RAW AND UNEXPLORED.

9. MARKETING AND DISTRIBUTION
MARKETING/DISTRIBUTION FOR SANTHALI/MAITHILI
AS FOR NOW THE MAITHILI, SANTHALI AND BHOJPURI FILM WHICH ARE MADE DOESNT TARGET EDUCATION SECTION OF
PEOPLE. THIS IS THE CHALLENGE WE HAVE AND THIS IS THE CHANGE WE NEED.
ONE OF THE MOST IMPORTANT TASKS FOR THE FILMS UNDER EFE/CFM IS TO TAKE THESE FILMS TO INTERNATIONAL FILM
FESTIVALS LIKE CANNES, BERLIN, LOCARNO, TORONTO, NEW YORK, IFFI – GOA, NATIONAL AWARDS, ETC. THIS WILL NOT
ONLY GIVE US RESPECT BUT ALSO REVENUE. THIS WILL HELP US TO REGAIN THE LOST PRIDE, GLORY AND ADD NEW
AUDIENCE WITH OUR FILMS. JUST LIKE HOW MARATHI CINEMA HAS DONE TO ITSELF.
MAITHILIA ND SANTHALI LANGUAGES AND THEIR AUDIENCE IS LIMITED IN BIHAR, JHARKHAND NEW DELHI AND NEPAL . FOR
SANTHALI, ITS ONLY JHARKHAND AND CERTAIN PARTS OF CHATTISGARH.
FOR MAITHILI THE DISTIRBUTION AND MARKETING WILL HAPPEN ONLY IN BIHAR JHARKHAND, NEPAL AND NEW DELHI.
SOCIAL MEDIA, REGULAR MEDIA WILL BE OUR MAJOR PUBLICITY POINTS, PART FROM THE TRADITIONAL HOARDINGS,
POSTERS, LOCAL TV CHANNELS AND RADIO CHANNEL TIE UP FROM DARBHANGA, RANCHI AND NEPAL WILL HELP US
PROMOTE.
EITHER WE WILL GO WITH OUR OWN DISITRIBUTION LICENSE OR WOULD GIVE IT TO ONE OF THE FEW TRUSTED
DISTRIBUTION PARTNERS.

10. REGISTERED TITLE FOR CFM Projects
1. MITHILA MAKHAAN PRIVATE LIMITED – MAITHILI
2. GAWAIYYA – BHOJPURI
3. HUL – SANTHALI
4. MANTU JADUGAR – BHOJPURI/HINDI
5. HEMA TIRKI – SANTHALI/ENGLISH
6. LAUNDA – BHOJPURI (REMAKE OF MARATHI NATRANG)
7. ARA – PATNA – ARA – BHOJPURI
8. PANCHI – HINDI/MAGAHI
MORE PROJECTS WILL BE INCLUDED AS AND WHEN WE WILL GET IDEAS. THE ABOVE
MENTIONED NAMES ARE NOT THE SEQUENCE IN WHICH WE WILL MAKE THE FILMS, THEY
ARE THE TITLE OF THE SCREENPLAY WE ARE WORKING ON.

11. SO WE REQUEST AND INVITE ALL PEOPLE FROM VARIOUS PARTS OF GLOBE AND
INDIA, ESPECIALLY BHOJPURIYA PEOPLE TO COME AND JOIN US IN OUR MISSION
TO BRING BACK THE GLORY OF OUR HOLY MOTHER LANGUAGES. 10,000 IS THE
MINIMUM AMOUNT TO JOIN THIS, WHICH HAVE KEPT FOR STUDENTS AND
PEOPLE WHO HAVE RECENTLY JOINED JOBS. DESIRABLY, WE ARE LOOKING
FORWARD FOR PEOPLE WHO COME UP WITH INVESTMENTS FROMRS 50,000 AND
ABOVE. THE RETURN WILL BE IN PROPORTION TO INVESTMENT.

12. Thanks