Symantec is the 4th largest independent software company in the world that protects over 370 million computers and email accounts worldwide through its Norton software. The document discusses key findings from Symantec/Norton's 2011 Online Family Report, which surveyed over 19,000 people across 24 countries including 811 interviews in Belgium. Some of the main findings include that around a third of the world's children shop online, with 11% of Belgian children sometimes shopping without parental knowledge. While only 5% of parents say they don't know what their kids do online, children report their parents are often clueless. The report also examines issues like cyberbullying in schools and the risks parents now face due to their children's online activities.

2. Who are we?
• Symantec is the 4th largest independent
software company in the world
• Norton blocks 120 threats per second
• ... and over 3.7 billion threats per year
• Symantec and Norton protect more than
370 million computers and e-mail accounts
worldwide.
• The world’s largest threat detection network
Attack Activity Malware Intelligence Vulnerabilities Spam/Phishing
o 240,000 sensors o 133M client, server, o 40,000+ vulnerabilities o 5M decoy accounts
o 200+ countries gateways monitored o 14,000 vendors o 8B+ email messages/day
o Global coverage o 105,000 technologies o 1B+ web requests/day

3. NORTON ONLINE FAMILY REPORT 2011
INSIGHTS ABOUT ONLINE KIDS IN BELGIUM
Norton Online Family Report 2011 3

4. NORTON ONLINE FAMILY REPORT 2011
24 COUNTRIES
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, New
Zealand, Spain, Sweden, United Kingdom, United States of America….plus
Belgium, Denmark, Holland, Hong Kong, Mexico, South Africa, Singapore,
Poland, Switzerland, United Arab Emirates
811 INTERVIEWS IN BELGIUM
507 adults (of which 104 parents) as well as 200 children & 104 teachers
EXPERT COLLABORATORS
Joseph LaBrie, PhD, Associate Professor of Psychology at Loyola Marymount University
Vanessa Van Petten, Author, Radical Parenting CEO & Youthologist
Adam Palmer, Norton Lead Cyber Security Advisor
Marian Merritt, Norton Internet Safety Advocate
Norton Online Family Report 2011 4

5. KEY THEMES
SHOPPING SCHOOLKIDS
A third of the world’s kids shop online
PARENTAL BLIND SPOTS
Blind spots shrink as parents become savvy
CYBER-SCHOOLS
Home, school and online worlds merge
DIGITAL HEAD LICE
Having a kid = greater risk of viruses
HOUSE RULES RULE!
No house rules lead to negative experiences
Norton Online Family Report 2011 5

6. SHOPPING SCHOOL KIDS
THE SECRET SHOPPING LIVES OF OUR KIDS

7. SHOPPING SCHOOL KIDS
22%
Almost a quarter of children in
Belgium are shopping online, 11%
of whom sometimes shop without
parental knowledge
Norton Online Family Report 2011 7

8. SHOPPING SCHOOL KIDS
What Parents Think Kids Do What Kids Say They Do
17% Shop Online
33%
40% 37%
Buy Music Online
34% 30%
Buy Age-Appropriate Video Games
32% Buy Tickets (e.g. Concerts/Cinema)
28%
24% 25%
Download Apps
16% 13%
Buy Video Games for Older Players
9% 6%
Buy Movies Unsuitable for their Age
Norton Online Family Report 2011 8

9. PARENTAL BLIND SPOTS
PARENTAL BLIND SPOTS

10. PARENTAL BLIND SPOTS
5%
of parents say they do not know what their children do online. But five times as
children think their parents are ‘clueless’ and have no idea what they do online
9% 39%
1 in 10 kids admits to
visiting adult content
sites when their parents
are not around
16% 4 in 10 kids say they
sometimes stop what
they are doing online if a
parent is watching
of parents suspect their child changes the way they act online when they are
watching them
Norton Online Family Report 2011 10

11. PARENTAL BLIND SPOTS
5% / 28%
Only 5% of parents say they do not know what their children
do online. But five times as children (26%) think their parents
are ‘clueless’ and have no idea what they do online
9% 39%
1 in 10 kids admits to
visiting adult content
sites when their parents
are not around
16% / 50%
of parents suspect their child changes the way they act
4 in 10 kids say they
sometimes stop what
they are doing online if a
parent is watching
online when they are watching them
Norton Online Family Report 2011 11

12. CYBERSCHOOLS
CYBERSCHOOLS

13. CYBERSCHOOLS
The vast majority of teachers, kids and parents believe schools
should integrate Internet technology as much as possible
90% OF TEACHERS
79% OF PARENTS
78% OF CHILDREN

14. CYBERSCHOOLS
DIGITAL NATIVES EXPECT A DIGITAL EDUCATION
73% A majority of kids think they get too little education at school about online safety
56% Half of parents agree their child’s school should be doing more to educate children about
online safety
65% of teachers agree more online safety education is needed in schools

15. CYBERSCHOOLS
A JOINT RESPONSIBILITY?
85% of teachers believe that teaching Internet safety to children is a responsibility that
should be shared with parents
As compared to…
38% Of parents who believe that it should be a joint responsibility with teachers

16. CYBERSCHOOLS
1/10 1 IN 10 TEACHERS EXPERIENCED OR KNOW SOMEONE WHO
EXPERIENCED CYBERBAITING
13
Norton Online Family Report 2011 16

17. CYBERSCHOOLS
15%
of teachers are friends with students on social networking sites
80% However, four fifths of teachers say being friends
with students on social networking sites exposes
them to risks
Norton Online Family Report 2011 17

18. DIGITAL HEAD LICE
THANKS TO THEIR KIDS…
PARENTS ARE A HIGHER RISK GROUP OF
INTERNET USERS

19. DIGITAL HEAD LICE
Twice as many kids who use social networking
2 have experienced a negative online situation
19% 62% vs 48 %
Adults who do not have children
Of parents with children from ages
8 to 17 have been victim of a between the ages of 8 and 17
17%
cybercrime
15%
80%
Of parents whose children had
vs 54 %
Of parents whose children had not
experienced a cybercrime also became experienced a cybercrime
victims of a cybercrime

20. DIGITAL HEAD LICE
THE TOP FEARS OF PARENTS
48% Fear their kids will be exposed
to indecent information
46% Fear their kids will give out too
much personal information to
strangers
43% Fear their kids are interacting
with inappropriate people

21. DIGITAL HEAD LICE
BUT IN REALITY….
THE TOP THREE NEGATIVE EXPERIENCES
30% A child/teenager I don’t know tried to
befriend me on a social network
26% I have seen violent images,
videos or games online
24% I downloaded a virus to
my/my family’s computer

22. DIGITAL HEAD LICE
62%
58%
2010
In the 14 tracking countries, 2011
there have been a few very
small, but encouraging,
declines in the number of 33%
children experiencing a
negative online situation. 2010 23%
2010
2011
CHILDREN% 2011
NEGATIVE ONLINE DOWNLOADED
EXPERIENCES (NET) A VIRUS

23. HOUSE RULES RULE
HOUSE RULES RULE

24. HOUSE RULES RULE
48% 72% 82%
Just under half of kids who Under three quarter of parents Four fifths of Internet house rule
follow house rules have had a have rules for their kids’ use breakers have suffered a
negative online experience of the Internet negative online experience
TIME
46% Only half of parents have rules about how
much time their kids can spend online
35% SAFE SITES
Less than half of parents have house rules
about safe websites
17% FAMILY SAFETY SOUTIONS
Under a third of parents have set parental
controls on the family computer
Norton Online Family Report 2011 24

25. CONCLUSION
POSITIVE & SURPRISING FINDINGS WHAT PARENTS CAN DO
NORTON’S ON-GOING STUDY INTO CHILDREN’S LIVES ONLINE SHOWS Although not top of parents’ list of concerns, the
THAT PARENTS ARE BECOMING MORE AWARE OF WHAT THEIR incidence of computer viruses and malware is an
CHILDREN ARE DOING ON THE INTERNET, WHILE THE NEW QUESTIONS area where parents can easily stamp out one of the
PINPOINT SOME EMERGING ISSUES THAT PARENTS NEED TO PAY most prevalent online threats to their children.
ATTENTION TO – MOST NOTABLY UNAUTHORIZED ONLINE SHOPPING Behavior and conversation play important roles
BY THEIR KIDS. too. Internet house rules are amazingly effective
at minimizing risks. Keeping dialogue open is
While it’s positive to see children’s negative
crucial to help resolve issues, should they arise.
online experiences are decreasing in
tracked countries, we have to remember all
the levels are still unacceptably high. CYBER-SCHOOLS
What is surprising is the way parents – and It’s concerning that teachers are suffering
particularly those with children who’ve negative experiences such as cyberbaiting,
experienced something negative online – are but it’s encouraging to see so many are in
at an increased risk of cybercrime themselves. favor of technology in education.
FUTURE TRENDS
The initial insights into mobile Internet and the issues related to
highlighting the future trends we need to keep track of.
Norton Online Family Report 2011 25

26. Norton Online Family
Norton Online Family Report 2011 26

27. WE’RE GOING MOBILE!
- Smartphone sales were expected to surpass 461
million units by the end of 2011
- Smartphone and tablet sales expected to surpass PC
sales by 44% by the end of 2011
- More than one billion smartphones will connect to
the Internet, compared to 1.3 billion computers
- A marked increase in mobile threats

28. AN INCREASINGLY MOBILE FUTURE
44%
OF PEOPLE WITH A
MOBILE PHONE USE
THEIR DEVICE TO
CONNECT TO THE
INTERNET
GLOBALLY
10% OF ADULTS ONLINE HAVE BEEN VICTIM OF
A CYBCERIME ON THEIR MOBILE DEVICE
14%
BELGIUM
COMPARED TO
1% OF CONNECTED BELGIAN ADULTS

29. AN INCREASINGLY MOBILE FUTURE
10%
OF CYBER ATTACKS ON
A WOLRDWIDE LEVEL
OCCUR ON A MOBILE
DEVICE
BUT ONLY…
3%
30% 1/3
OF BELGIANS DOWNLOAD
APPLICATIONS FROM
BELGIANS PROTECT THEIR
MOBILE DEVICE WITH A
BELGIUM
TRUSTED SITES PASSWORD

30. CYBERCRIMINALS ARE GOING « MOBILE »
Example: Trojanized mobile application
People for
Ethical
Treatment of
Animals
• The game “Dog Wars” was hacked and infected by PETA
• After installation, the application sends a text to all the contacts in the
address book of the infected smartphone
• Signs up infected phone for SMS messages from PETA

31. CYBERCRIMINALS ARE GOING « MOBILE »
App used to steal Netflix user account information
-A Trojan was released that
looked very similar to the real
Netflix for Android app.
-The fake app was used to
collect account information and
send it to a remove server.
- Demand for an Netflix app for
Android is high, making a fake
app like this particularly
dangerous.

34. QUESTIONS ?

35. FOLLOW US ON TWITTER:
@norton_be

36. THE METHODOLOGY DETAIL
STRATEGYONE CONDUCTED AN • The margin of error for the total sample of adults
(n=12,704) is + 0.87% at the 95% level of confidence.
ONLINE SURVEY AMONG:
• The margin of error for the total sample of parents,
• 12,704 ADULTS (including 2956 parents) defined as parents with children aged 8-17 who spend 1+
hour online per month (n=2,956) is + 1.8% at the 95% level
• 4553 CHILDREN (aged 8 – 17) of confidence.
• 2379 TEACHERS (of students aged 8 – 17) • The margin of error for the total sample of children
(n=4,553) is + 1.45% at the 95% level of confidence.
• TOTAL NUMBER OF INTERVIEWS: 19,636
The margin of error for the total sample of teachers
The survey was conducted in 24 countries (14 tracking (n=2,379) is + 2.0.% at the 95% level of confidence.
countries: Australia, Brazil, Canada, China, France, Germany,
India, Italy, Japan, New Zealand, Spain, Sweden, United Important notes:
Kingdom, United States; 10 new countries: Belgium,
Denmark, Holland, Hong Kong, Mexico, South Africa, The global data has been weighted to ensure all countries
Singapore, Poland, Switzerland and UAE).* have equal representation. Adults to n500 (n100 parents),
children to n200, teachers to n100.
The survey was conducted in the primary language of each
country. * References to 2010 – 2011 data changes
is based upon the 14 tracking markets only: Australia, Brazil,
Questions asked were identical across all countries, with Canada, China, France, Germany, India, Italy, Japan, New
some overlap between the adult/parent/teacher and youth Zealand, Spain, Sweden, United Kingdom and the United
surveys. States.
Interviews were conducted between 6th February 2011 StrategyOne, international research agency.
– 14th March 2011.
Norton Online Family Report 2011 36