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Marriott International
By: Mohammad Nadeem &
Team Udaan
Marriott International
Contents
• Marriott International: Overview
• Business model
• Key products and customers
• Role of Marketing department
• Role of Finance department
• Role of HR department
• Challenges faced
• Analysis
• Conclusion
Marriott International
Core values & heritage
• We put people first
“Take care of associates and they will take care of the customers”.
• We pursue Excellence
“Dedication to the customer shows in everything they do.”
• We embrace change “Innovation has always been part of the Marriott
story”
• We act with integrity “How we do business is as important as the
business we do”
• We serve our food “Marriott strives to be a force for good”
Marriott International
Marriott International: Timeline
1927
1st franchise in
Washington DC
1937
In-flight airline catering
debut
1969
1st International hotel in
Mexico
1983
Debuts in lodging
business travelers with
Courtyard hotel
1987
Acquired Residence Inn
and pioneers the
extended-stay lodging
business.
2009
Launched Autograph
Collection, a new brand
of upscale and luxury
independent hotels.
2012
Arne Sorensen becomes
President and CEO of
Marriott International.
2016 Acquires Starwood
Hotels & Resorts
Marriott International
Business model
Marriott International
• Customer segments
• Value preposition
• Channels
• Customer relationships
• Key partners
• Key resources
• Cost structure
• Revenue streams
Key Services and Customers
Key Services
• Luxury segment
• Premium segment
• Select segment
• Longer stay segment
• Collection segment
Customers
• Families
• Travel agencies
• Business people
• Wedding planners
Marriott International
Role of Marketing department
• Determine the day’s top priorities and stick to them
• Monitor Key Performance Indicators
• Read up on industry trends and events
• Review Company’s performance against targets and goals
• Data analysis of customers
• Siebel Customer relationship management
Marriott International
Role of Finance department
• Raising of funds
• Investment activities
• Debt management
• Capital structure and dividend
• Sources of revenue
Marriott International
Role of HR department
• Recruitment
• Compensation and benefits
• Employee relations
• Training and development
• Workforce safety
Marriott International
Challenges Faced
Marketing
• Legal restrictions on direct
marketing tools
• Insufficiency of content marketing
Finance
• Unable to access capital investment
• Risk associated with real estate
investment
Human Resource
• Finding and retaining talent
• Personalizing customer experience
Operational
• Premature termination of franchise
agreement
• Based on Regional, national and Global
conditions
• Actions by Franchisees and licensees
Challenges Faced
Marriott International
SWOT Analysis
Strength
• Marriott way
• Global presence
• Focus on innovation
Weakness
• Excessive focus on expansion
• Overemphasis on service
standardization
Opportunities
• Shift in consumer behavior
• Unexplored markets
• Focus on personalization
Threats
• Industry rivalry
• Threat from hackers
• Vulnerability of terror attacks
Marriott International
Conclusion
Marriott International
Bibliography
• Marriott International Website
http://www.marriott.com/marriott/aboutmarriott.mi
• Marriott International: Annual Report 2016 and 2017
• World Travel and Tourism Council
• Global economic impacts and issues 2017
https://www.wttc.org/-/media/files/reports/economic-impact...2018/world2018.pdf
• India Brand Equity Foundation
https://www.ibef.org/download/Tourism-and-Hospitality-Report-April-2018.pdf
• HM Staff | Jun 8, 2010 2:33pm
https://www.hotelmanagement.net/human-resources/hr-marriott-employee-training-and-
development-program
• Monica Mehta September 2014 : Customer experience: Marriott digital hospitality
http://www.oracle.com/us/corporate/profit/big-ideas/092314-bhoffmeister-2298553.htmlMarriott International

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B.F.R.ON Marriott PRESANTATION

  • 1. Marriott International By: Mohammad Nadeem & Team Udaan Marriott International
  • 2. Contents • Marriott International: Overview • Business model • Key products and customers • Role of Marketing department • Role of Finance department • Role of HR department • Challenges faced • Analysis • Conclusion Marriott International
  • 3. Core values & heritage • We put people first “Take care of associates and they will take care of the customers”. • We pursue Excellence “Dedication to the customer shows in everything they do.” • We embrace change “Innovation has always been part of the Marriott story” • We act with integrity “How we do business is as important as the business we do” • We serve our food “Marriott strives to be a force for good” Marriott International
  • 4. Marriott International: Timeline 1927 1st franchise in Washington DC 1937 In-flight airline catering debut 1969 1st International hotel in Mexico 1983 Debuts in lodging business travelers with Courtyard hotel 1987 Acquired Residence Inn and pioneers the extended-stay lodging business. 2009 Launched Autograph Collection, a new brand of upscale and luxury independent hotels. 2012 Arne Sorensen becomes President and CEO of Marriott International. 2016 Acquires Starwood Hotels & Resorts Marriott International
  • 5. Business model Marriott International • Customer segments • Value preposition • Channels • Customer relationships • Key partners • Key resources • Cost structure • Revenue streams
  • 6. Key Services and Customers Key Services • Luxury segment • Premium segment • Select segment • Longer stay segment • Collection segment Customers • Families • Travel agencies • Business people • Wedding planners Marriott International
  • 7. Role of Marketing department • Determine the day’s top priorities and stick to them • Monitor Key Performance Indicators • Read up on industry trends and events • Review Company’s performance against targets and goals • Data analysis of customers • Siebel Customer relationship management Marriott International
  • 8. Role of Finance department • Raising of funds • Investment activities • Debt management • Capital structure and dividend • Sources of revenue Marriott International
  • 9. Role of HR department • Recruitment • Compensation and benefits • Employee relations • Training and development • Workforce safety Marriott International
  • 10. Challenges Faced Marketing • Legal restrictions on direct marketing tools • Insufficiency of content marketing Finance • Unable to access capital investment • Risk associated with real estate investment Human Resource • Finding and retaining talent • Personalizing customer experience Operational • Premature termination of franchise agreement • Based on Regional, national and Global conditions • Actions by Franchisees and licensees Challenges Faced Marriott International
  • 11. SWOT Analysis Strength • Marriott way • Global presence • Focus on innovation Weakness • Excessive focus on expansion • Overemphasis on service standardization Opportunities • Shift in consumer behavior • Unexplored markets • Focus on personalization Threats • Industry rivalry • Threat from hackers • Vulnerability of terror attacks Marriott International
  • 13. Bibliography • Marriott International Website http://www.marriott.com/marriott/aboutmarriott.mi • Marriott International: Annual Report 2016 and 2017 • World Travel and Tourism Council • Global economic impacts and issues 2017 https://www.wttc.org/-/media/files/reports/economic-impact...2018/world2018.pdf • India Brand Equity Foundation https://www.ibef.org/download/Tourism-and-Hospitality-Report-April-2018.pdf • HM Staff | Jun 8, 2010 2:33pm https://www.hotelmanagement.net/human-resources/hr-marriott-employee-training-and- development-program • Monica Mehta September 2014 : Customer experience: Marriott digital hospitality http://www.oracle.com/us/corporate/profit/big-ideas/092314-bhoffmeister-2298553.htmlMarriott International