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Commercial Open Source Software:
             Linux and Beyond...



Walli Datoo
Snr. Product Manager – Open Source Software
Interactive Ideas
HARDWARE
Expansion of x86 hardware
  – Intel & AMD

Cheaper hardware
  - Scale up and Scale out – Clock Cycles v/s Cores

Homogenous hardware
  – HP, Dell, Fujitsu, IBM

Higher rate of innovation
   – Economies of scale

Hardware becomes commodity
  – Leasing for shorter refresh
  - Vendor Lock-In is reduced
VIRTUALISATION
Ability to use unused CPU clock cycles

Using cheaper hardware to further scale up
  - Intel VT & AMD Opteron
  - Cores become important

Easier administration and maintenance

Hypervisor is the Operating System

IT Infrastructure management becomes
important
PLATFORM
Open Source Operating System changes software model

Subscription Model is more agile and has more value
  - Mirrors hardware leasing model

Better software through collaboration and openness

Operating System is the Hypervisor

Performance, Stability and Scalability become important

Total Cost of Ownership (TCO)
is paramount
DATABASE
As hardware and computing increases databases become
important

Stickiest part of the stack
   - Migrating data is not done overnight
   - Vendors can keep charging
   - $28 billion market

Open Source database employs subscription model

Oracle Compatibility – Easier migration

IT budgets are decreasing, cost of
database licence is increasing

Cross Platform capability
MIDDLEWARE
Application development becomes prevalent

Two schools of development
  - '.NET' - Microsoft
  - JAVA – Open Standards Language

Cores become important as virtualisation is utilised to
deploy applications

Open Source Model allows agility to scale deployment of
application as demand grows

Total Cost of Ownership (TCO) reaches
this high up the stack

Cross platform capability
THE 'OPEN' STACK
The 'OPEN' Stack
OPEN because...of standards and choice
  - 'IT' constantly changes...but can you?

OPEN because...open source development model
  - Collaboration = better software + innovation

OPEN because...no 'Vendor Lock-In'
  - What is your cost of exit?

OPEN because...of the subscription
  - 'IT' is commodity all the way up the stack
  - Bundle hardware and software into a 'annual
     subscription' model
  - Annuity model – repeat business
Making it easy...




  PRODUCT       WHITE LABELLED
MANAGEMENT       PROFESSIONAL
                   SERVICES
THANK YOU...
Welcome to a new way of selling software
                         Walli Datoo
        Snr. Product Manager – Open Source Software
                 wallid@interactiveideas.com
                       0208 3444 235

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Beyond Linux - The Open Stack

  • 1. Commercial Open Source Software: Linux and Beyond... Walli Datoo Snr. Product Manager – Open Source Software Interactive Ideas
  • 2.
  • 3. HARDWARE Expansion of x86 hardware – Intel & AMD Cheaper hardware - Scale up and Scale out – Clock Cycles v/s Cores Homogenous hardware – HP, Dell, Fujitsu, IBM Higher rate of innovation – Economies of scale Hardware becomes commodity – Leasing for shorter refresh - Vendor Lock-In is reduced
  • 4. VIRTUALISATION Ability to use unused CPU clock cycles Using cheaper hardware to further scale up - Intel VT & AMD Opteron - Cores become important Easier administration and maintenance Hypervisor is the Operating System IT Infrastructure management becomes important
  • 5. PLATFORM Open Source Operating System changes software model Subscription Model is more agile and has more value - Mirrors hardware leasing model Better software through collaboration and openness Operating System is the Hypervisor Performance, Stability and Scalability become important Total Cost of Ownership (TCO) is paramount
  • 6. DATABASE As hardware and computing increases databases become important Stickiest part of the stack - Migrating data is not done overnight - Vendors can keep charging - $28 billion market Open Source database employs subscription model Oracle Compatibility – Easier migration IT budgets are decreasing, cost of database licence is increasing Cross Platform capability
  • 7. MIDDLEWARE Application development becomes prevalent Two schools of development - '.NET' - Microsoft - JAVA – Open Standards Language Cores become important as virtualisation is utilised to deploy applications Open Source Model allows agility to scale deployment of application as demand grows Total Cost of Ownership (TCO) reaches this high up the stack Cross platform capability
  • 9. The 'OPEN' Stack OPEN because...of standards and choice - 'IT' constantly changes...but can you? OPEN because...open source development model - Collaboration = better software + innovation OPEN because...no 'Vendor Lock-In' - What is your cost of exit? OPEN because...of the subscription - 'IT' is commodity all the way up the stack - Bundle hardware and software into a 'annual subscription' model - Annuity model – repeat business
  • 10. Making it easy... PRODUCT WHITE LABELLED MANAGEMENT PROFESSIONAL SERVICES
  • 11. THANK YOU... Welcome to a new way of selling software Walli Datoo Snr. Product Manager – Open Source Software wallid@interactiveideas.com 0208 3444 235