Are You Looking At The Right Data?
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With so much data available to marketers today, are you equipped with the right data to make effective marketing decisions?
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Are You Looking At The Right Data?
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Editor's Notes
- - Before you start collecting data, you need to make sure you’re setting goals for your campaign And perhaps more importantly, getting buy-in from key stakeholders. Are you and the client or decision makers focused on the same thing? Rankings vs revenue Primary conversions vs macro conversions like an email signup or a Facebook like
- Good looking rankings
- Good looking rankings
- People didn’t want this product. Even with a
- At the start of a marketing plan you will likely use lots of words like this… - Social - SEO - Data Content
- Worked with a brand that was very limited on paid social due to regulations But their customers loved email
- Legal won’t let you
- Legal won’t let you