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Search Monkey - Open Hack London '09

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Search Monkey - Open Hack London '09

  1. 1. SearchMonkey - A whirlwind tour Neil Crosby
  2. 2. Who am I? @NeilCrosby European Frontend Architect for Search at Yahoo! I work on SearchMonkey. 2
  3. 3. What is SearchMonkey? • Yahoo! Search’s Open Platform. • Uses structured data to enhance search results. 3
  4. 4. SearchMonkey lets you... • Style results for certain URL patterns. • Brand those results. • Make the results more useful for users. 4
  5. 5. Three ways to change the SERP • Let us do it for you - just structure your data nicely. • Enhance a result directly. • Make an Infobar. 5
  6. 6. Auto-enhanced Result 6
  7. 7. Auto-Enhanced Result 7
  8. 8. Auto-Enhanced Result Instructions at http://developer.search.yahoo.com/start 8
  9. 9. User-Enhanced Result 9
  10. 10. User-Enhanced Result 10
  11. 11. User-Enhanced Result • Change the title and abstract. • Add image, favicon, quicklinks, key/value pairs. • Create this at http://developer.search.yahoo.com/ 11
  12. 12. Infobar 12
  13. 13. Infobar 13
  14. 14. Where’s the data from? • Microformats. • RDF. • XSLT. • Yahoo!’s index. • Delicious (coming soon). 14
  15. 15. RDF and µFormats • Use one of these? Then life is easy. • We index the data and give it back to you. 15
  16. 16. No machine data? • No matter. • Write an XSLT - it isn’t hard. 16
  17. 17. The Developer Tool http://developer.search.yahoo.com/ 17
  18. 18. And now for some funky monkeys... 18
  19. 19. Expose all known meta-data gallery.search.yahoo.com/application?smid=NAo 19
  20. 20. Show top Delicious tags gallery.search.yahoo.com/application?smid=zsW.s 20
  21. 21. Use location data to make a map gallery.search.yahoo.com/application?smid=rtK 21
  22. 22. Expose whatever data you want gallery.search.yahoo.com/application?smid=NAo 22
  23. 23. Get help • searchmonkey-developers@yahoogroups.com • Grab me over the weekend. • Read my SearchMonkey tutorial. 23

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