BestloyaltyprogramsinIndia.pptx
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This document discusses different types of loyalty programs and analyzes their strengths, weaknesses, opportunities, and threats. It outlines several common loyalty program types including point-based programs, tier-based programs, price-based programs, and experience-based programs. For each type, it provides 1-2 strengths, 1-2 weaknesses, 1-2 opportunities, and 1-2 potential threats to consider when designing a loyalty program. The overall message is that loyalty programs should be tailored to encourage repeat purchases, increase customer lifetime value, and build lasting customer relationships.
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- 2. These Programs are designed by keeping in mind that “CUSTOMERS ARE THE KING”
- 3. S.W.O.T Strengths Weaknesses Opportunities Threats 1. Encourage Repeat Purchases. 2. Personalization 1. Can be complex 2. Rewards may not be valuable 1. Cross Promotions. 2. Increased Customer Lifetime Value 1. Competition 2. Cost Congratulations !! Redeem Your Points You Earned 500 Points !!
- 4. S.W.O.T Strengths Weaknesses Opportunities Threats 1. Sense of exclusivity. 2. Encourages Spending 1. Limited redemption options. 2. Limited benefits for lower tiers. 1. Cross – Promotions. 2. Up Selling 1. Complexity 2. Competition BRONZE SILVER GOLD
- 5. S.W.O.T Strengths Weaknesses Opportunities Threats 1. Clear Value Proposition. 2. Simplicity 1. Lack of personalization. 2. Overemphasis on price. 1. Upselling and cross- selling 2. Partner collaborations 1. Changing consumer expectations Providing Value to your customers. Creating lasting relationships with your customers.
- 6. S.W.O.T Strengths Weaknesses Opportunities Threats 1. Increased Engagement. 2. Sense of achievement. 1. Complexity 2. Limited Appeal. 1. Integration with other platforms. 2. Incentivizing desired behaviors. 1. Technological advancement
- 7. S.W.O.T Strengths Weaknesses Opportunities Threats 1. Exclusive Benefits. 2. Enhanced Rewards 1. Limited Customer base. 2. Cost 1. Loyalty Program tier. 2. Increased engagement & Profit. 1. Value perception. 2. Customer Churn Rate. No Shipping Charges Early Discounts Exclusive Benefits only for you
- 8. S.W.O.T Strengths Weaknesses Opportunities Threats 1. Customer Retention. 2. Motivation 3. Tangible rewards. 1. Lack of differentiation. 1. Surprise & delight. 2. Partnerships & collaboration. 1. Increased competition. 2. Shifting customer preference. Rewards Gifts Incentives