This document appears to be the results of a research project conducted by The Charlotte Agency. It includes the results of several surveys and questions related to understanding the purpose and role of advertising in society. Key findings include that over 59% of respondents believe the purpose of advertising is to promote products and services, while over 75% agreed that advertising is a reflection of society. The document also contains cross tabulations of survey answers and pie charts showing respondents' opinions on various statements about advertising.

1. Advertising

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5. Advertising …
59.6%
32.2%
A JDW:The Charlotte Agency
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8. Question: True or False: Advertising is a reflection of society.
80 75.3
70
60
50
40 TRUE
30 24.7 FALSE
20
10
0
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9. A JDW:The Charlotte Agency Cross tabulation of questions ‘Does Advertising play a role in society,’ and ‘True or false: Advertising is a reflection of s ociety.’
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10. 76.0% 24.0%
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13. 28.1%
26.0%
20.5%
17.8%
7.5%
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