Best of reI:nvent Tel Aviv 2015 - Keynote

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Harel Ifhar
AWS Israel Country Manager
Welcome
The Best of re:Invent
18.11.2015
Ran Tessler
AWS Solution Architecture Manager

2. AWS re:Invent 2015 | October 5-9 | Las Vegas
5 Days Event
Over 19,000 attendees
Over 2,500 Bootcamp attendees
269 Sessions
422 Partners

3. Today’s Structure
08:30 – 09:30 Breakfast, Registration and Meet the Solutions Architects
09:30 – 10:00 Keynote– Harel Ifhar, AWS Israel Country Manager
Ran Tessler – AWS Solution Architecture Manager
10:00 – 12:00 Stream, Analyze and Visualize Large Amount of Data
12:00 – 13:15 Lunch and Meet the Solutions Architects
13:15 – 14:45 Agile Development and Operations
14:45 – 15:15 Coffee Break and Meet the Solutions Architects
15:15 – 17:00 Effectively Manage your AWS Resources

4. 3 Use Cases
10:00 – 12:00 Stream, Analyze and Visualize Large Amount of Data
Amazon QuickSight
Amazon Kinesis Streams, Firehouse, Agent and Analytics
Amazon S3 – IA, Object lifecycle management, AWS Snowball
Amazon Elasticsearch Service
13:15 – 14:45 Agile Development and Operations
Amazon Mobile Hub
Amazon Lambda and API Gateway
Amazon WAF
Amazon IOT
15:15 – 17:00 Effectively Manage your AWS Resources
Controlling Access to your Resources - IAM best practices
Easily Govern and Audit your AWS Resources

5. AWS Business AWS Technical Roles
Come Talk with Us

6. Come Talk with Our Partners

7. Training and Certification
Training course Training objective Dates
Architecting on AWS
(3 Days)
Make architectural decisions based on AWS
recommended principles and best practices
21-23/12
Advanced Architecting on AWS
(3 Days)
Build complex solutions which incorporate data
services, governance, and security on AWS
27-29/12
Registered seats
per customer
% Discount
1 10%
2 15%
3 20%
4 or more 25%
• Target Audience: Solution architects, Solution Design Engineers, IT professionals.
• Delivered by: John Bryce academy
• Promotion details: Registered customers will receive promotion discount as follows:

8. 2008 2009 2010 2011 2012 2013 20152014
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
Over 1 Million Active Customers

9. Increased 95% YoY
(Q2 2014 vs Q2 2015)
2014 Q2 2014 Q3 2014 Q4 2015 Q1
Amazon EC2 Instance Usage
2014 Q2 2015 Q2

10. 2012 2013 2014 2015
Increased 127% YoY
(Q2 2014 vs Q2 2015)
A $1B Annual Revenue Run-rate Business
Database Services Usage

11. AWS Rapid Pace of Innovation
2011
82
159
2012
280
2013
516
2014
AWS has launched a total of 559 new features and/or services to-
date* in 2015, for a total of 1,773 new features and/or services
since inception in 2006.
* As of 30 Oct 15

12. AWS History of Innovation
2009
Amazon RDS
Amazon VPC
AWS Auto Scaling
AWS Elastic Load
Balancing
2010
Amazon SNS
AWS Identity
& Access
Management
Amazon
Route 53
2011
Amazon
ElastiCache
Amazon SES
AWS
CloudFormation
AWS Direct
Connect
AWS Elastic
Beanstalk
GovCloud
2012
Amazon SWF
Amazon
Redshift
Amazon
Glacier
Amazon
Dynamo DB
Amazon
CloudSearch
AWS Storage
Gateway
AWS Data
Pipeline
2013
Amazon
CloudTrail
Amazon
CloudHSM
Amazon
WorkSpaces
Amazon
Kinesis
Amazon Elastic
Transcoder
Amazon
AppStream
AWS OpsWorks
2014
AWS KMS
Amazon Config
Amazon Cognito
Amazon Mobile
Analytics
Amazon EC2
Container Service
Amazon RDS for
Aurora
Amazon Lambda
Amazon WorkDocs
AWS Directory
Service
AWS CodeCommit
AWS CodePipeline
2015
Amazon EFS
Amazon API Gateway
Amazon WorkMail
Amazon Machine
Learning
AWS Device Farm
AWS WAF
Amazon
Elasticsearch Service
Amazon QuickSight
AWS Import/Export
Snowball
Amazon Kinesis Firehose
Amazon RDS for MariaDB
Amazon Inspector
AWS Database Migration
Service
AWS IoT
Amazon EC2 Container
Registry
Amazon Kinesis Analytics
AWS Mobile Hub
* As of 30 Oct 15
AWS EMR
Amazon CloudWatch
Amazon FPS AWS Import/Export
Trusted Advisor
AWS Service Catalog
AWS CodeDeploy
Amazon CloudWatch Logs
AWS has been continually expanding its services
to support virtually any cloud workload, and it
now has more than 60 services that range from
compute, storage, networking, database,
analytics, application services, deployment,
management and Mobile.

13. Startup Customers
Meerkat

14. Enterprise Customers

15. Public Sector Customers

16. System Integrators

17. ISV Partners

18. Solutions

19. Solutions

20. The Cloud Removes
Constraints

21. Build the Applications
We Have Always Wanted

22. Build Applications
the Way We Have Always
Wanted to Build Them

23. Six Laws
Every Cloud Architect
Should Know

24. 1THE GESTALT PRINCIPLE
“The whole is greater than the sum of its parts.”

25. Big Data & Analytics
Amazon QuickSight
Amazon Elasticsearch Service
Amazon Kinesis Firehose
Amazon Kinesis Analytics
Migration Services
Amazon Snowball
AWS Database Migration Service
AWS Schema Conversion Tool
Security, Compliance & Governance
AWS WAF
AWS Config Rules
Amazon Inspector
Mobile & IoT
AWS Mobile Hub
AWS IoT

26. 2LUCAS CRITIQUE
“It is naïve to try to predict the effects of a
change entirely on the basis of
relationships observed in historical data,
especially highly aggregated historical
data.”

27. Past Present Future+ +

28. Streaming Data Processing
is Still Challenging…

29. Amazon Kinesis Analytics
Powerful SQL-based, time series analytics for streaming data
Available next year

30. 3GALL’S LAW
“A complex system that works is invariably found to have
evolved from a simple system that worked. A complex system
designed from scratch never works and cannot be patched up
to make it work. You have to start over with a working simple
system. ”

31. Virtual Machines Containers Functions
X1 Family
T2.nano
Amazon EC2 Container Registry
AZ Aware Service Scheduler
Integration with Docker Compose
ECS CLI

32. A W S L A M B D A

33. No Server is Easier to Manage
Than No Server

34. VPC Support Long-running Functions Scheduled Functions

35. Python for Lambda

36. 4LAW OF DEMETER
“Each unit should have only limited knowledge about other
units. Only talk to friends, don’t talk to strangers.”

37. Amazon Cognito
API Gateway
Lambda
Lambda
Lambda
MOBILE DEVICE MOBILE BACKEND
DATA AND CONTENT
ANALYTICS
NOTIFICATIONS
S3DynamoDB RDS
Mobile Analytics
SNS
The Duality of Devices

38. How Can We Simplify the
Development of the Next
Generation of Mobile Apps?

39. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY

40. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE

41. 3 Steps to App Nirvana With AWS Mobile Hub
1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE
3. TEST & MONITOR

42. 5OCCAM’S RAZOR
“The one with the fewest assumptions
should be selected.”

46. 6REED’S LAW
“The utility of large networks scales
exponentially with the size of the
network.”

47. AWS IoT
Securely connect and manage devices, at any scale
Beta available today

48. Connect Billions
of Devices
Introducing AWS IoT
Devices

49. Connect Billions
of Devices
Lightweight
Communication
Protocol
Introducing AWS IoT
Devices Network

50. Connect Billions
of Devices
Lightweight
Communication
Protocol
X509 Certificates
Introducing AWS IoT
Devices Network Security

51. Connect Billions
of Devices
Lightweight
Communication
Protocol
X509 Certificates DynamoDB,
Kinesis, and S3
Introducing AWS IoT
Devices Network Security Data Collection
1

52. Connect Billions
of Devices
Lightweight
Communication
Protocol
X509 Certificates DynamoDB,
Kinesis, and S3
Trigger Lambda
Functions
Introducing AWS IoT
Devices Network Security Data Collection Smarts
1

53. Six Laws
Every Cloud Architect
Should Know

54. 7KREMBO’S LAW

56. G O B U I L D