This document provides tips and examples of effective LinkedIn profiles in 10 areas: content, use of images, summaries, experience highlights, skills, groups, publications, projects, honors and awards. Each profile example covers the fundamentals well with concise summaries, bulleted experience, third party references, and involvement in groups. Specific tips include using images in covers and content, bullet points for easy scanning, and personalizing links. The profiles demonstrate how to highlight relevant skills, achievements and network for different career stages and industries.

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Best LinkedIn
Profiles 2016

2. Brittney’s profile hits all of the
fundamentals, leading with published
content and a concise, bullet list of
summary information. A few key
LinkedIn Tips for Job Seekers:
• Bulleted summary and experience
information, highlighting key
responsibilities and success stories
• Complete information across
experience, education, and other key
professional details
• Volunteer experience, interests, and
active participation following groups,
organizations, and influencers.
10.

3. The first thing that stands out when you
view John’s profile is the cover photo. I
like how John utilizing the
group photograph to capture attention
and arguably speak towards the
importance of teamwork and LinkedIn
optimization. Additional elements of the
profile for example:
• Incorporation of third party references,
breaking up text with visual highlights,
and LinkedIn recommendations within
the majority of his listings for experience
and positions.
• Rounding out the profile with a
comprehensive list of volunteer
initiatives, honors and awards, and
skills and endorsements from others.
9.

4. As with all of the other examples,
Anthony Gioeli’s profile covers all of the
fundamentals, including a cover photos
and published LinkedIn contributions.
Additional LinkedIn Tips and Tricks:
• A concise summary with third party
contributions incorporated.
• Experience well summarized with
bulleted information and
recommendations where applicable.
• It also looks like Anthony organizes
skills and endorsements to prioritize
those more important to current
professional endeavors.
8.

5. Xand puts her contact information front
and center in her profile and makes it easy
to network with her through multiple
means. The best example of College
Student Linkedin Profile. Additional
highlights:
• 1st person experience summaries with
bulleted information and supporting
recommendations and references.
• Outlined publications and project work.
• Rounding out the profile with a
comprehensive list of volunteer
initiatives, certifications, and third party
interests.
7.

6. Melissa’s Analyst Linkedin Profile
emphasizes her current publication and
its interesting to see how she’s
prioritized LinkedIn profile assets to
support and emphasize applicable
supporting information. Additional
highlights and best practices:
• The use of bullet points (stars) to
make for easy scanning
• Removing the endorsements which
are not relevant
• Personalizing website links instead of
the generic “company.”
6.

7. Bryan uses subtle ways to make his profile
standout, but the key takeaway for any
B2B marketer is that his information is
complete, concise, and well organized as
for Marketing Director Linkedin Profile
Where this profile stands out is that he
joined relevant groups and even created
his own, all of which are directed towards
the digital marketing profession. The skills
section of his profile is complete and filled
with endorsements, but what takes it to
the next level are skills which show
character and add a little fun to the profile
(see: coffee, breathing, drums). Finally, one
of the most overlooked sections of
LinkedIn, the projects portion, is filled out.
5.

8. The best example for IT Student Linkedin
Profile. The first thing that stood out for me
was Alan’s cover image, which includes both
branding for the organization he represents
and a subtle call-to-action
highlighting resources and content marketing
assets. Here are couple other key takeaways to
consider:
• It might be unintentional but Alan’s third
party references, specifically the featured
images, stand out against the supporting
information very well. I’ve considered this
factor when deciding what third party
articles I’ve wanted to place in my experience
and summary sections as well.
• Clear and concise information with bulleted
lists, recommendations, and (as indicated
previously) third party references.
4.

9. Tim’s profile is another good example of
a LinkedIn profile covering all
critical elements. A few key
takeaways include LinkedIn Profile
Help:
• Recognized and respected third party
publication references leading Tim’s
summary section and key experience.
• Recommendations, project work, and
honors and awards supporting key
experience.
• A comprehensive list of publications,
projects, and honors & awards.
3.

10. It was interesting to read how Ty
leveraged LinkedIn functionality to
reshape his career and emphasize skills
and achievements that would lead him
to new opportunities. As with other
profiles in this keynote, Ty has complete
and concise summary and experience
information, backed with third party
publication references, project work,
and recommendations. You won’t find
these common LinkedIn mistakes on
this page for sure.
2.

11. Last but not least, Abbi Whitaker’s
profile represents one final example B2B
marketers can review for completing a
thorough and well developed LinkedIn
profile. I particularly like how she lists
out and provides a small amount of
detail in association to third party
publications, project work, and
volunteer experience. There you have it.
Read these best 10 LinkedIn profile tips
from the experts to increase your
influence and get the best job.
1.

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