Preview of Marketing Booster

The workshop introduced the FLIP (Focus on Learners by Involving them in the Process) model for flipping the classroom. It emphasizes having students complete preparatory work before class individually to learn basic concepts. Then, class time focuses on higher-level learning through engaging activities that apply the concepts. Tips included establishing FLIP from the start, ensuring pre-work has an action component, and "chunking" lessons with varied activities every 10 minutes to maintain engagement. Examples demonstrated how to FLIP through games, videos, discussions, and summarizing activities.

This document discusses brand as a growth strategy and outlines the vision and services of Paul Writer, a marketing consulting firm and community. Paul Writer's vision is to be a go-to destination for senior marketers seeking best practices and trends through a peer-to-peer learning community, conferences, thought leadership, and consulting. They offer marketing services, custom publishing, and conferences/roundtables to achieve these goals. Paul Writer was founded in 2010 by Jessie Paul to provide these services to clients such as Adobe, Cisco, Dell, and LinkedIn.

Poster

cmclasalle

This document analyzes topside sounder data from the ISS-b satellite to determine seasonal and geographic variations in the occurrence of midlatitude spread echoes. The following conclusions are reached: - There is no preference for midlatitude spread echoes over land vs. ocean. - There are large seasonal variations, especially over oceanic regions, with the highest occurrence over the North Atlantic in November-January and lowest over the North Pacific. - Occurrence probabilities up to 30% are common across locations. Seasonal differences are most pronounced in the North Atlantic, South Atlantic, and North Pacific regions.

Social Marketing with Social Media by Suzanne Teran

The campaign used social marketing methods like ads, promotional items, and community outreach to educate domestic workers and employers about heat safety laws. It saw marked increases in awareness of heat risks, positive attitudes towards heat protection messages, and protective behaviors like asking for and using shade, water, and rest. Evaluation found 70-95% of workers talked to others or took actions like looking for information after seeing campaign materials. The campaign empowered workers to know and assert their rights.

Social reading presentation for libguide

Social reading allows people to share ideas about books and reading experiences without committing to a traditional book club. It involves using online platforms like Goodreads to maintain a virtual bookshelf, join virtual book clubs, read reviews, and discuss what you're reading through social media. While critics argue it may invade privacy or that people don't care what others read, proponents believe social reading is still in its early stages and developing boundaries between platforms.

Academic librarian

Attacat Internet Marketing

The document summarizes key points from a conference on libraries and assessment held at Syracuse University from June 12-13, 2012. Some of the main ideas discussed were that libraries need to transform from solely being repositories to places for collaboration and social activities. Libraries also need to focus on access over collections and partner more closely with faculty. Assessment of library services and spaces also needs to change to keep up with new technologies and student needs.

Hiring is broken

ClearFit

Hiring is broken. Turnover and retention haven’t improved in over 30 years. In particular, there are 6.5 million small businesses (with payroll) in North America, spending $60 billion on hiring … But most small businesses still don't know how to find the best job candidates, or how to hire accurately and legally. They waste a lot of time guessing – and about half of the time, they make mistakes that really damage their business.

Converting you to CRO

CRO (conversion rate optimization) is a process of increasing sales by improving the user experience on a website. It involves observing user behavior data from tools like Google Analytics to find areas for improvement ("leaks"), gathering additional data through user testing and clickstream analytics, then testing variations through A/B or multivariate testing. An example is described of a football pitch provider that saw a 73.1% uplift in conversions and a six figure increase in sales by streamlining their checkout process based on insights from these CRO techniques.

Meridan Energy Stage 1 Proposal

Industrialisatie van Software OntwikkelingModeling Value Group

Workshop mensgericht organiseren AIF MeursHRM 4 11-2014

Marketing Priorities for the Connected Economy

Madflatter Blueprint

The document provides an overview of the MadFlatter interactive game designed to teach players about resolving conflicts between different personality types in shared living spaces. The game uses puzzle scenarios set in a flat where players must interact with exaggerated personality types to solve puzzles. Research informed the selection of common personality types based on the "Big Five" model and how they typically deal with conflicts. Gameplay involves conversational puzzles to unlock environmental puzzles. The goal is to educate players through reflective learning as they guide different personalities to collaborative conflict resolutions.

Day 2_Keynote_Tessie Guillermo

This presentation discusses overcoming the digital divide and its relationship to health disparities. The digital divide prevents disadvantaged communities from achieving equal access to technology and information. Factors like geography, language, income, age, race, education and disability contribute to the digital divide. Bridging the digital divide is essential for improving health outcomes as social and economic barriers are intertwined. Future partnerships between technology and health companies will be important. Leadership, relevant content, community involvement and long term commitment are needed to overcome disparities.

Defining the Influencer Community

Paul Writer Can Help Fix Your B2B Customer Acquisition

The cx value chain by

The document discusses customer experience (CX) and outlines three major areas to focus on: outreach, hooks, and optimize. It defines CX as the combination of these three areas (CX = C + H + O). It also provides definitions for CX and customer behavior, discusses the changing media ecosystem and customer segments in India, and outlines key steps to improve CX, including understanding customer needs and tracking customer behavior.

Customer experience oracle by Ajay Kelkar

This document discusses how marketing is changing to focus more on customer experience and data-driven personalization. It notes that customer expectations have changed and they want personalized, easy interactions across channels. It emphasizes that data will rival brand equity in importance if used to improve the customer experience. Finally, it discusses how to embed analytics in a company, the need for analysts to tell stories with data, and lessons learned around transforming marketing approaches.

Viewers also liked

Whats going on @ your campus april vol 23

How to Use and Apply Buyer Personas

Nationaal Sustainability Congres 2012 - Workshop MVO Nederl

People in mvo - Postcodeloterij 11-4-2013

Sustainability Law Update, April 2010

rossabbey

Brand is All You Need: Marketing Through A Technology Lens

Poster

cmclasalle

Social Marketing with Social Media by Suzanne Teran

Social reading presentation for libguide

Academic librarian

Attacat Internet Marketing

Hiring is broken

ClearFit

Converting you to CRO

Meridan Energy Stage 1 Proposal

Industrialisatie van Software OntwikkelingModeling Value Group

Workshop mensgericht organiseren AIF MeursHRM 4 11-2014

Marketing Priorities for the Connected Economy

Madflatter Blueprint

Day 2_Keynote_Tessie Guillermo

Viewers also liked (18)

Whats going on @ your campus april vol 23

How to Use and Apply Buyer Personas

Nationaal Sustainability Congres 2012 - Workshop MVO Nederl

People in mvo - Postcodeloterij 11-4-2013

Sustainability Law Update, April 2010

Brand is All You Need: Marketing Through A Technology Lens

Poster

Social Marketing with Social Media by Suzanne Teran

Social reading presentation for libguide

Academic librarian

Hiring is broken

Converting you to CRO

Meridan Energy Stage 1 Proposal

Industrialisatie van Software Ontwikkeling

Workshop mensgericht organiseren AIF MeursHRM 4 11-2014

Marketing Priorities for the Connected Economy

Madflatter Blueprint

Day 2_Keynote_Tessie Guillermo

More from Paul Writer

Defining the Influencer Community

Paul Writer Can Help Fix Your B2B Customer Acquisition

The cx value chain by

Customer experience oracle by Ajay Kelkar

Managing Reputation as a standalone

This document provides an overview of modern marketing capabilities and strategies. It discusses how marketers can now track individual consumer preferences and customize offerings. It also describes the wide variety of available communication channels and tools to listen to customers. The document outlines elements of an effective marketing plan, including messaging, media, promotions, and events. It distinguishes between paid, earned, and owned media and notes the importance of both company-generated and user-generated content. Finally, it suggests integrating reputation metrics like community contribution, sentiment, and engagement with traditional brand health metrics.

Content Strategy for Marketing Success

This document provides an overview of content strategy for marketing success. It discusses that content strategy should have: 1) A long-term customer-focused vision. 2) A strong calling card like the website. 3) A customized content process for different contexts. 4) A focus on architecture over writing to ensure useful, enjoyable content that tells the company's story well. 5) Evaluation of strategy based on measurable outcomes. It then provides an example case study of how Yorke Communications helped B2B company Wolken Software strengthen its marketing through strategic content creation like blog posts, an eBook, and event marketing.

Should you be a marketing geek?

The document discusses how marketers can leverage technology in their roles. It outlines various technologies that marketers can use internally like data analytics and customer relationship management tools as well as external technologies for social media, mobile, and programmatic advertising. It also provides examples of the services that Paul Writer, a marketing advisory and services firm, offers to clients which include marketing programs, community management, and custom publishing.

Customer Experience by Cirque du Soleil

The document discusses India's emerging cloud economy and its role in digital transformation. It notes that cloud technologies are helping large enterprises in India reduce costs and improve processes, while also supporting growth and job creation among small and medium enterprises. The cloud is seen as enabling digital initiatives like Digital India, financial inclusion, e-governance and smart citizen services. Other sections discuss trends in India's multiplex industry like consolidation, growth potential from increased screens, and strategies to increase customer engagement and revenue through a "digital first" approach.

Account Based Marketing 2.0: An Integrated Approach to Growth & Innovation

The document discusses account-based marketing (ABM) and provides an overview of an ABM presentation. It defines ABM as treating individual accounts as individual markets and focusing on relationships, reputation, and tailored programs rather than just revenue. It also discusses the benefits of ABM for customers and sales teams, and provides examples of ABM strategies, implementation approaches, and how ABM relates to an organization's overall marketing strategy.

Engaging IT Decision Makers with Content

This document discusses how buyer behavior and the buying process is constantly evolving, with buyers being more informed and demanding. It notes that research shows what motivates the expanding "IT committee" of decision makers, which now includes more roles beyond just IT. This means marketers need an integrated approach, including using professional social networks like LinkedIn, which can provide content marketing solutions to effectively engage this diverse group through targeted advertising, content, and analytics tools. These solutions allow accessing the right professional audiences and exceeding marketing objectives.

Social Selling: Masterclass by Apurva Chamaria

The document discusses social selling and provides tips for implementing an effective social selling strategy. It outlines the 6 elements of social selling: understanding social platforms and creating a persona, publishing quality content, identifying prospects, listening to topics that interest prospects, approaching prospects, and engaging and nurturing relationships. It provides examples of how companies like IBM and HCL have successfully used social selling. The document also includes specific best practices and templates for activities within each element, such as writing customized LinkedIn invitations and finding conversation triggers to continue engaging prospects.

Cognitive Commerce

This document discusses how cognitive commerce helps an organization gather insights from customer data to improve their marketing and sales. It collects data through analytics tools on their websites to understand customer behavior patterns and trends. It then uses these insights to personalize communications and target customers through different channels like search and display advertising. The goal is to increase conversion rates and reduce dropouts by delivering tailored experiences. Cognitive commerce has allowed them to better understand customer needs and build communications sent at the right time through the preferred mode of the customer. This improves the customer experience through automated agents and contextual targeting across different stages of the purchase process.

Marketing Cognitive by Kiran Ajbani

This document discusses cognitive commerce and how cognitive systems can help enterprises become cognitive businesses. It describes three generations of cognitive systems with increasing abilities to understand the world through sensing and interaction, reason using hypotheses and arguments, and learn from experts and data. The document also provides examples of how cognitive capabilities can power an intelligent, personalized, omnichannel customer experience across different touchpoints from web to mobile to in-store.

Cognitive Commerce by Jessie Paul, CEO, Paul Writer

The document discusses how cognitive commerce can use social and customer data to help personalize and optimize a company's products, pricing, placement, and positioning. It explains that social data can help individualize products for customers, recommend additional items, and determine custom pricing and bundling offers. Integrating different customer data sources, like social platforms, purchase history, and location data, allows companies to gain more insights into customer preferences and send personalized messages, offers, and service levels. The document advocates for moving from siloed and manual processes to fully integrated and automated systems that allow real-time data flows to improve the customer experience across digital and physical channels.

Maximizing Marketing Moment

The document discusses how companies can use dynamic marketing strategies and social data to personalize the customer experience across different channels. It suggests that companies can individualize products, pricing, placement, and positioning based on a customer's profile, usage data, preference data, and affinity information from social platforms. The document outlines a process for integration from no integration to full seamless and real-time integration of customer data and recommendations across digital, out-of-home, in-home, and sensory channels to improve personalization.

Marketing Real Time Personalization

This document discusses maximizing marketing opportunities through an integrated omni-channel approach. It notes that the number of mobile devices now exceeds the global population. It presents a diagram showing how customer interactions can move between digital and offline channels, with the goal of delivering the right product offer at the right time through the most appropriate channel. The integrated approach aims to personalize customer experiences across multiple touchpoints.

Aditya Save: Maximizing Marketing Moment

This document discusses maximizing marketing opportunities in a digital world. It presents a marketing model with five stages: awareness, intent, relevance, influence, and preference. It argues that understanding consumer intent through data and segmentation can improve relevance and drive larger profit pools. Influencing consumers requires contributing valuable content on social channels. Overall, the key is using data and content to differentiate your brand, gain monopolistic interest among consumers, and test their willingness to pay a premium.

Red Book of Content Marketing

The document provides information about Yorke Communications, a digital and content marketing agency. It discusses Yorke's services such as content creation, social media management, and design. It also notes that Yorke has over 120 customers and a team of writers, designers, and digital marketing specialists. The document highlights that Yorke helps customers generate better business leads and ROI through quality, relevant content delivered through best practices. It also summarizes comments from Yorke's CEO about the importance of content marketing and its ability to generate leads and build brands.

REMARKETING: ENGAGING YOUR CONSUMERS ONCE AGAIN by Jessie Paul

This document discusses remarketing strategies to re-engage consumers. It suggests using social data to individualize product recommendations, offers, pricing, and placements. Retargeting consumers on different channels with new customized messages based on their behaviors can help drive purchases in a proactive rather than reactive way. An integrated approach across digital and physical channels with automated and contextual messages is recommended to provide a seamless customer experience based on profiles combining usage, preference and social data. Key takeaways are to add value through various consumer data elements, treat individuals customized rather than generically, ensure automation is contextual rather than automatic, and establish full integration of processes.

Frrole Inc