2. Ability to scale: 25 microsites were launched within 2011 using a content
management system and a standard design template
3. Increased relevance through focus and authoritative content : some examples
Expose the rich inventory in
Iceland using categories like
Adventure, Northern Lights,
Golden Circle
Focus on attractions like Giants Useful tips for visitors to Paris –
Causeway and Alhambra written by a local expert
4. Closer Supplier Partnership : Example of achieving presence on google places
Top ranked local business
on Reykjavik sightseeing
Address of the isango!
supplier in Reykjavik
5. Castling the attractions : example organic listing under Eiffel Tower keywords
www.isango.com
Localparistours.com
getting higher
domain authority and
hence 2 entries with
provision for
customers to see
more listings
6. Castling the attractions : example PPC under Moulin Rouge keywords
isango.com
localparistours.com
