Bengala Ngobene is a marketing manager and graphic designer from Inhassoro, Mozambique. She has over 10 years of experience in marketing, graphic design, and project management. She holds a university diploma in marketing and graphic design from Bulawayo Polytechnic College in Zimbabwe. Currently, she works as the marketing manager and head designer at Expose Design and Media in Mozambique, where she leads a team of 15 employees in marketing services, printing, sign writing, and graphic design. She is fluent in English, Portuguese, Shona, and Ndebele.
I'm a graphic user interface (GUI) designer with 9 years of experience in web/mobile/print graphic design. My objective is to blend my creativity with knowledge of applicable software in designing the most commercially viable websites. I seek an organisation, which helps me achieve my full potential through a mix of challenging opportunities, quality feedback and coaching.
Graphic Design, Web Design, architectural design & software and android development Courses Training Institute in Gurgaon.
Technoart is Gurgaon based training organisation imparting Classroom training solutions in Multimedia, web development and IT streams.
I'm a graphic user interface (GUI) designer with 9 years of experience in web/mobile/print graphic design. My objective is to blend my creativity with knowledge of applicable software in designing the most commercially viable websites. I seek an organisation, which helps me achieve my full potential through a mix of challenging opportunities, quality feedback and coaching.
Graphic Design, Web Design, architectural design & software and android development Courses Training Institute in Gurgaon.
Technoart is Gurgaon based training organisation imparting Classroom training solutions in Multimedia, web development and IT streams.
Marketing Project Manager of digital and traditional projects, business strategies, competitive analysis, budget development, and corporate graphic design. Coordinated with executive management and sales teams in strategic planning, KPI goals, budget management, and ROI tracking.
Marketing Project Manager of digital and traditional projects, business strategies, competitive analysis, budget development, and corporate graphic design. Coordinated with executive management and sales teams in strategic planning, KPI goals, budget management, and ROI tracking.
My beginning with design was in 2006 , Since then, I strive for two things in design: Simplicity and Clarity.
Great design is born of those two things, and i believe that There are three responses to a piece of
design : yes, no, and WOW!, Wow is the one to aim for.
I do my best to learn and develop my passion with self-motivate and keeping an eye on the latest trends
and knowledge of design.
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Bengala Ngobene Resume
1. Bengala Ngobene
Bengalangobene@gmail.com
Bengala Guerra Eduardo Ngobene
INHASSORO, MOZAMBIQUE +258- 846235734 bengalango@yahoo.com
PERSONAL INFORMATION
Address: Rua Ramdell, Bairro Sede
Inhassoro, Mozambique
B.I. Number: 060100448683N
Date of Birth: December 29. 1985
EDUCATION
University Diploma in Marketing and Graphic Designing Graduated 2006-2004
Bulawayo Polytechnic College, Bulawayo, Zimbabwe
High School Diploma Graduated 2003-1999
Masiyephambili High School, Bulawayo, Zimbabwe
EMPLOYMENT HISTORY
Marketing Manager and Head Designer January
2012-Present
Expose Design and Media, Inhassoro, Mozambique.
-Management Level
-Head designer and team leader of 15 employees.
-Autocad Revit Architecture / Revit Structure / Revit MEP
-Autocad Civil 3D / 3D Max Design
-Machine operator and equipment maintenance.
-Control client’s orders and deal with clients on regular basis.
-Field operation advisor as well as monitoring delivering operations.
-Web Designing and Media editing developer.
-Marketing Strategy advisor and Administrator
-Event Planning and organizer
-Marketing material layout and distribution
-Media advertising production and design
-Marketing consultant
-Brand Development
-Research planning and analyzing surveys
-Public relations and CRM
Graphic Designer February 2011-2012
Kwame Supplies and Services, Chimoio, Mozambique.
-Marketing and graphic material designer.
-Office equipment operator.
-Fabric image designer and layout arrangements skills.
-Performing and monitoring large scale of printing.
-Digital photo arranging, photo editing skills and picture manipulation.
-Video editing, video effect performances and video clipping.
-Advertising agent for individuals and private companies.
-Designing company graph illustration and chart presentations
2. Bengala Ngobene
Bengalangobene@gmail.com
-Designing business cards, company logos and letter heads, brochures, pamphlets etc.
-Autocad and Autocad LT
Marketing Assistant October 2009- 2011
Kranzberg Trading, Bulawayo, Zimbabwe
-Office development manager, Graphic designer for advertising/Marketing.
-Arranged company project proposals
-Managed office staff, equipment and material.
-Handled marketing strategy methods.
-Monitored staff operations and designers.
-Marketing event planning
Graphic Designer July 2006- 2009
Eazi Hours Enterprises and Media Group (PVT) Ltd, Bulawayo, Zimbabwe
-Marketing/Advertising Material Designer.
-Computer software maintenance.
-Designed company graph illustrations and chart presentations
-Designed project proposals, advert posters and pictorial presentations.
-Led a creative design team.
ACHIEVEMENTS:
2006: AfterI graduatedI startedworkingwithateamof professionaldesignersgainingmyrankto
become the leaddesignerandteamleader.
2008: I wasawardedwitha Certificate of AchievementasDesignerof the yearat the companyI
workedforEazi HoursEnterprisesandMediaGroup (PVT) Ltdin Zimbabwe,Africa.
2012: I managed a businessof 15 employeesinMozambiqueandspecializedinMarketingServices,
PrintingServices,SignWriting,ScreenPrinting, GraphicDesigningandWebDesigning.
3. Bengala Ngobene
Bengalangobene@gmail.com
MARKETING SKILLS:
AbilitytoProgram a marketing procedure that allows other staff members follow and execute
easily.
Strong Publishing skills; landing the message to the clients clearly, directly and quickly by
Exhausting all means and methods necessary to achieve a positive reaction.
Data analyses; to be able to control and interpret website and marketing data in order
to communicate meaningful results making it possible to turn information to intelligence
And intelligence into action.
Email Marketing skills to be able to reach companies and clients directly, make public
Announcements, update information and advertise widely.
Event Planning and production for networking purposes and creating connection with
Local vendors, venues and professionals.
Mobile strategic marketing; as the world is more attached to mobile communication, I can use
this method widely as it has grown more effectively and can target the right client and feed
information directly.
Use of Social Media to communicate and exchange information and ideas with other
businesses and clients while also sharing and advertising brands and information to
Users by integrating social media with a communication plan, and respond appropriately.
Strategic Planning, putting a team together, Leading and working together to plan and look
ahead towards the upcoming challenges and strategize a well executed plan bringing all skills
and ideas together as a team.
DESIGNERS SKILLS:
Creativity; I have the ability to create designs and images that relate to the client’s
Ideas, providing a wide variety of options and designs to choose from.
Typography;Anancientandold technique,Ibelieve itstillplaysabigrole in the design industry
today. I have learnt basic and complex creations exercising my ability to further enhance my
skills and imaginations
Design Software; Photoshop, Illustrator, Corel Draw, Corel Paint, InDesign, Autocad and many
other software design programs have aided me to have the skills I possess today. I have made
use of these programs to create marketing media and advertising material such as Posters,
Businesscards,calendars,banners,billboards andarchitectural andcomplex designs and plans.
Multimedia; Using software such as Acrobat, Power Link Video Editor, Corel Video Studio,
Adobe Premier Elements, Magix etc, I have the ability to cut, extend, manipulate, edit,
re-create and create content such as videos, Jingles, Photos, Adverts, Audios and other
media.
Web Designing; Web designing is a skill I have extended on, to learn for the benefit of my
Marketing strategies and through my ambitious curiosity I have learnt more than I intended
hence beingable todesign,host and maintain websites of different formats and HTML groups.
Layouts and Setting; I am able to setup layouts of images to suit the purpose of an idea.
Putting stock images together and creating a story or illustration is a form of design I practice
Often and is quickly executed.
4. Bengala Ngobene
Bengalangobene@gmail.com
COMPUTER SKILLS: MS Office Suite; Windows 8; Macintosh OX; Basic SPSS; Photoshop; Dreamweaver;
Adobe Illustrator; Corel Draw Suite; Multimedia Software programs; Web Designing; Media Editing;
Autocad & Autocad LT, Autocad Revit Architecture, Autocad Revit Structure, Autocad Revit MEP,
Autocad Civil 3D, Autocad 3D Max Design.
LANGUAGES:FluentinSpeaking,ReadingandWriting: English,Portuguese,ShonaandNdebele.
REFERENCES: Mr B. De Sousa Mr Augusto A. Mafuca
Expose Design and Media Kwame Supplies and Services
Bairro Sede Rua Josina Machel
Inhambane Chimoio
Mozambique Mozambique
Cell: +258 84 624 8319 Tel: +251 23 122
Cell: +258 82 598 3840
Mr G. Suzino Mrs S. Abdul
Kranzberg Trading Eazi Hours Enterprises
Box 604 Box 6157
Famona Morningside
Bulawayo Bulawayo
Zimbabwe Zimbabwe
Tel: (+263)9 208341 Tel: (+263)9 474354
Cell: +263 772 401733 Cell: +263 774 005674
